RadioShack Brings One of Its New Concept Stores to Enid

           RadioShack Brings One of Its New Concept Stores to Enid

Newly Remodeled Store Opens Tomorrow, Featuring Top Brands and Interactive

PR Newswire

FORT WORTH, Texas, Nov. 1, 2013

FORT WORTH, Texas, Nov. 1, 2013 /PRNewswire/ --RadioShack will open the
company's first Oklahoma concept store in Enid on Saturday, Nov. 2 at 9 a.m.
RadioShack has been a part of Enid's community since the store opened in its
original location more than 29 years ago in 1984. The relocated location can
be found in the Nielson Square Shopping Center at 3426 W Owen K Garriott Road.


All concept stores in the company's portfolio feature an upgraded shopping
experience, which showcases the company's new look, and incorporates
interactive areas designed to help shoppers improve their technology profile.
Some features include:

  oA speaker wall where customers can shop and compare 13 different speakers
    using music installed on in-store tablets or played from their own
    Bluetooth-enabled mobile devices;
  oInteractive displays that enable shoppers to find and compare products,
    including headphone demo stations where they can listen to leading brands
    like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote control (RC)
    toy exploration center; and a GoPro camera display demonstrating the
    capabilities of several models of GoPro cameras;
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products; 
  oNewly configured displays highlighting in-demand brands like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
  oHelpful, informative RadioShack staff who can answer shoppers' questions
    about hundreds of products and services, and directcustomers to the items
    that meet their specific needs; and
  oA Do-It-Yourself area where consumers can plan projects.

RadioShack is opening a select number of these highly experiential stores in
neighborhoods throughout the nation. The Enid location is one of a dozen
concept stores to open since the company began converting to such stores.
These new stores reflect the company's strides toward reinvigorating its
stores, revamping its product assortment and repositioning the brand. By the
end of 2013, RadioShack will have more than 100 concept and brand statement
stores open and will have made improvements to nearly all 4,300 stores
throughout the nation.

Neighbors are invited to come see the newer, brighter RadioShack and pick up
an instant savings coupon good for $10 off any $40 qualifying purchase while
supplies last, or check into the store on Foursquare to claim the deal for a
limited time.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,

SOURCE RadioShack Corporation

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