Shawn "JAY Z" Carter Turns Black Friday Gold by Launching His First Men's Fragrance

  Shawn "JAY Z" Carter Turns Black Friday Gold by Launching His First Men's
                                  Fragrance

Entrepreneur, Style Icon, Music Legend and Philanthropist Taps Into Fragrance
Business

PR Newswire

NEW YORK, Nov. 1, 2013

NEW YORK, Nov. 1, 2013 /PRNewswire/ -- JAY Z, an international entrepreneur,
music legend, style icon, sports agent and philanthropist, enters the
fragrance business with the launch of his first men's eau de toilette, "GOLD
JAY Z," which will debut on Friday, November 29^th at major department stores
throughout the U.S. Created by JAY Z with Firmenich perfumer extraordinaire
Ilias Ermenidis, GOLD JAY Z is a fragrance that reflects an unmistakable ultra
luxurious signature. Inspired by an icon, the white fougere fragrance is
perfected through a layered blend of yellow ginger, white cardamom and
grapefruit with a hint of blueberry. At the heart, a refined infusion of
violet leaf, cypress, lavender and luxurious vetiver with a thread of pink
pepper gives a tailored, modern signature. A rich note crafted with golden
amber, patchouli, teak and bourbon vanilla give a final shot of gilded
sensuality.

(Photo:http://photos.prnewswire.com/prnh/20131101/NY08599 )

Designed by JAY Z, the fragrance is in a pure white matte flask with the GOLD
JAY Z logo raised and etched in gold. As expressed in the gilded cap, "Power,"
"Pride," "Confidence," "Strength," "Success," and "Courage," capturesthe
essence of GOLD JAY Z. 

"I was impressed with JAY Z's style and confidence and was drawn to the ease
with which he carries himself and all of his success," says Ilias Ermenidis.
"He has a natural cool that people want a piece of. In developing GOLD JAY Z,
I wanted to capture both the vibrant ambitious part of JAY Z's charismatic
persona and his effortless style that he naturally embodies through a fusion
of notes chosen by JAY Z."

"JAY Z is one of the world's leading artists, entrepreneurs, philanthropists
and visionaries of our time," says Donald J. Loftus, President of Parlux LTD.,
Inc. "He continues to re-write rules and sets new standards, turning
everything he touches into gold. His first fragrance, GOLD JAY Z, captures his
original style and distinct brand of success." 

For more information, visit www.JAYZGOLD.com which will be live on November
29^th.

GOLD JAY Z COLLECTION
Eau de Toilette Spray 3.0 oz / 90 ml
$70
Eau de Toilette Spray 1.7 oz / 50 ml
$55
Eau de Toilette Spray 1.0 oz / 30 ml
$39
GOLD JAY Z will be available in international markets in 2014. 

JAY Z GOLD JUICE, WHITE FOUGERE
Perfumers: JAY Z & Ilias Ermenidis Perfumer, Firmenich
TOP: The brightness of Sicilian Bergamot and ginger warmed with Cardamom
MID: Masculine vetiver and teak wood mingle with the spice of pink pepper
BASE: Rich amber and sensual myrrh are smoothed with bourbon vanilla

ABOUT SHAWN "JAY Z" CARTER
Since 1996, 17-time Grammy award winner, Shawn "JAY Z" Carter has dominated an
evolution in popular culture. Between multiple businesses and accolades
spanning the recording industry to global investment leaders such as Warren
Buffet, JAY Z personifies the "American Dream." He is Founder and Chairman of
Rocawear and is majority owner of the 40/40 sports clubs.

JAY Z served as President and CEO of Def Jam Recordings, where he fostered the
careers of international stars Rihanna, Kanye West and many others before
entering into a partnership with Live Nation, forming the entertainment
company, Roc Nation. In 2009, his release Blueprint 3 became his 11th # 1
album debut securing the record for most #1 albums by any solo artist. 2012
saw JAY Z launching his annual MADE IN AMERICA festival, a 2-day event held in
Philadelphia and headline the opening of the Brooklyn NETS new Barclay's Arena
with 8 sold out shows. In April2013 he announced Roc Nation Sports, home to
three-time NBA scoring champion, Oklahoma City Thunder's, Kevin Durant,
All-Star New York Yankee second baseman, Robinson Cano and first round draft
pick, Notre Dame all-time high scorer, Skylar Diggins, of the Tulsa Shock.
2013 also saw the release of JAY Z's 13th # 1 album debut with "Magna Carta…
Holy Grail," a sold-out stadium tour with Justin Timberlake and the
announcement of the "MAGNA CARTER WORLD TOUR." Shawn "JAY Z" Carter continues
his philanthropic work through Shawn Carter Foundation.

ABOUT PARLUX LTD
Parlux Ltd., a leading global beauty company designs, manufactures, markets
and distributes prestige fragrances and related products, and has been in
business since 1987. It is ranked among top cosmetic and fragrances companies
in the world and holds the licenses for notable fragrance brands including
Rihanna, Vince Camuto, Kenneth Cole, Jessica Simpson, Tommy Bahama among
others.

Parlux Fragrances, Ltd. is a wholly owned subsidiary of Parlux Fragrances,
LLC, which in turn is a wholly owned subsidiary of Perfumania Holdings Inc.,
an independent, national, vertically integrated wholesale distributor and
specialty retailer of fragrances and related products. Perfumania is traded on
the NASDAQ exchange (PERF).

SOURCE Parlux Ltd.

Website: http://www.parlux.com
Contact: Nicholas & Lence Communications, Cristyne Nicholas,
Cristyne@nicholaslence.com, 212.938.0002, or Shin-Jung Hong,
ShinJung@nicholaslence.com, 212.938.0005
 
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