Goodyear Introduces New Winter Tire for Performance Vehicles
AKRON, Ohio, Nov. 1, 2013
AKRON, Ohio, Nov. 1, 2013 /PRNewswire/ --In many parts of North America, the
cold is coming, along with the prospects of ice, snow, slush and generally
sloppy weather for driving. According to the tire experts at Goodyear (NASDAQ:
GT), now marks the time for drivers to actively prepare their vehicles for
what lies ahead.
(Logo: http://photos.prnewswire.com/prnh/20050204/GTLOGO )
A new tool to help combat winter temperatures and the ever-changing road
conditions is the Goodyear Ultra Grip 8 Performance, inspiring confidence for
icy twists and turns. While some owners of high-performance vehicles elect to
park such cars for the winter, the application of the right type of tires may
make that practice unnecessary.
Developed in Europe, where the use of winter tires on high-performance
vehicles is routine, the Ultra Grip 8 Performance is available in the North
American market this winter in 11 key sizes, for automobiles such as Audi A6,
BMW 3-Series, Cadillac CTS, Lexus IS250, Mercedes-Benz C-Class and many more.
Because winter temperatures often bring ever-changing road conditions, the
Ultra Grip 8 Performance features a tread design with multiple biting edges to
help enhance traction on slippery surfaces. Consistent grip at low
temperatures is possible due to an optimized polymer blend and silica tread
compound that helps maintain flexibility in the cold.
Confident grip on wet, slushy roads is provided by the tire's directional
tread pattern that helps channel water away from the tread surface. The Ultra
Grip 8 Performance also features a specially designed deep groove running
around the tire's tread to help provide excellent lateral grip.
When braking, the saw-shaped center area of the tire helps push snow aside,
while a variable-edged angle of the saw shape delivers enhanced snow traction
"Goodyear developed this innovative tire to help performance drivers prepare
for the changing weather conditions of the winter months. Rather than keeping
their fun-to-drive cars in the garage during the cold season, they have the
opportunity to enjoy them, even in the middle of winter," said Brandy Gadd,
Goodyear brand manager. The Goodyear Ultra Grip 8 Performance and other
Goodyear Ultra Grip winter tires are available at select Goodyear retail
outlets throughout North America.
Ultra Grip 8 Performance winter tires are marked with the Severe Snow
Conditions Symbol (Mountain Snowflake Symbol), a designation from the Rubber
Manufacturers Association and the Rubber Association of Canada, which
distinguishes tires that meet certain performance criteria in winter condition
Goodyear is one of the world's largest tire companies. It employs about
69,000 people and manufactures its products in 53 facilities in 22 countries
around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg,
Luxembourg strive to develop state-of-the-art products and services that set
the technology and performance standard for the industry. For more
information about Goodyear and its products, go to www.goodyear.com.
SOURCE The Goodyear Tire & Rubber Company
Contact: Jim Davis, 330-796-4114, firstname.lastname@example.org
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