MediaMind: The Trade Desk, Inc. Partners with DG to Make the DG Peer 39
Pre-Bid Data Available in its Environment
The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data
Available in its Environment
Offering the most robust set of Safety and Targeting Attributes including
protection from non-human traffic
October 31, 2013 - New York, NY - DG® (NASDAQ: DGIT), the world's leading
multiscreen ad management company, announced today that The Trade Desk, Inc. -
a leading demand-side platform in real-time bidding - will begin offering
Peer39 pre-bid page analysis in its buying platform to increase ad relevance.
DG Peer39 is the leading provider of pre-bid data based on the content and
structure of web pages for the purpose of improving the safety and
effectiveness of online display advertising.
"As a buyer's platform, we are completely committed to leading the industry in
creating and partnering with the top tools and capabilities available. We are
pleased to partner with DG Peer39 to empower clients to leverage page-level
intelligence in real time. Peer39's semantic ad targeting will enable our
clients to take full advantage of the efficiency of intelligent media buying
while retaining control over the environment in which their ads appear," said
David Danziger, Vice President of Enterprise Partnerships at The Trade Desk.
Peer39 works in real-time to enable advertisers to target audiences in the
right page environment, enabling more effective ad buying and bidding
decisions. It also offers the most robust set of Safety Attributes including
protection from non-human traffic.
The Trade Desk's clients utilize Peer39's semantic targeting in collaboration
with other targeting technologies in order to maximize performance, increase
scale and ensure brand safety in the rapidly evolving real-time bidding (RTB)
ecosystem. Peer39's data is the largest pre-bid data set available in RTB
today and it processes over 60 billion bid requests on a daily basis.
"Having Peer39 data available on a global basis through another great platform
like the Trade Desk is fantastic for advertisers. They have a choice as to
where they buy their media, and when they choose The Trade Desk, the Peer39
data set will give them a consistent set of variables to protect their brands
and optimize their campaigns," said Alex White, GM Data and Trading at DG.
"Peer39 is the standard when it comes to non-cookie-based data. The Trade Desk
has an incredible platform and we are excited to further enhance its
capabilities, with the Peer39 data set for Brand Safety, Page Quality, Video,
Fraud, and of course, Categories."
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and Internet network for
broadcast video delivery, DG's unparalleled campaign management encompasses
multiscreen ad delivery, cross-channel research and analytics, and unified
asset management. The DG product portfolio consists of two overarching
product lines for online and video campaign management: MediaMind and
DG Peer39 is the leading provider of data based on the content and structure
of web pages for the purpose of improving the relevance and effectiveness of
online display advertising. Peer39's data attributes are critical to Real Time
Bidding (RTB). Peer39 analyzes pages across multiple supply sources and
surfaces page level attributes across three channels: Quality, Safety,
Category, and any format, with a focus on display and video. This enables
buyers to make bidding and buying decisions based on Peer39 page level
attributes, aligning page environment with the brand, product or creative
message defined by the advertisers. Peer39 has been proven to deliver value
and performance, while adhering to the strictest cookie-free privacy
standards, positioning it to be included in each and every ad buy in RTB.
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries, managing
approximately ten percent of the world's media assets. For more information,
About The Trade Desk
The Trade Desk powers the most sophisticated buyers in advertising technology.
Founded by the pioneers of real-time bidding, The Trade Desk has become the
fastest growing demand-side platform in the industry by offering agencies,
aggregators, and their advertisers best-in-class technology to manage display,
social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive
bid capabilities in market, full-funnel attribution, and detailed reporting
that illustrates the consumer journey from initial impression to conversion.
By maintaining a pure buy-side focus, The Trade Desk delivers on branding and
performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices in New York City,
Chicago, San Francisco, Los Angeles and Boulder, Col., and in Hamburg,
Germany, London, and Singapore. For more information, visit:
Samson Adepoju, Communications and PR Manager, DG
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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