Tata Sky Selects Cisco's Videoscape Video Everywhere Solution to Deliver Multiscreen Experiences

Tata Sky Selects Cisco's Videoscape Video Everywhere Solution to Deliver 
Multiscreen Experiences 
NEW DELHI, INDIA -- (Marketwired) -- 10/31/13 --  Cisco (NASDAQ:
CSCO) today announced that Tata Sky, one of the leading innovators in
the Direct-to-home (DTH) space in the country has deployed the
Cisco's Videoscape Video Everywhere solution, a thin-client user
interface application that enables new multiscreen experiences beyond
the set-top box. Tata Sky is the first platform in Asia to deploy
this solution. Rolled out first on iOS and soon to be on Android
platforms, this live streaming service can be enjoyed on many mobile
devices such as smartphones and tablets such as iPads.  
The Videoscape Video Everywhere solution is a part of Cisco
Videoscape Unity, a platform that delivers and monetises a new
generation of compelling, differentiated video experiences, which are
personalized, synchronized, and social. It offers best-in-class
content management and exceptional user interface capabilities to
enable consistent and synchronized experiences across all
subscribers' devices, including TVs, tablets, PCs, mobile devices and
games consoles. It also provides industry-leading multiplatform
security technology to provide the critical end-to-end content
protection required to monetize premium content and services. With
the advanced search and other content discovery features, subscribers
will be able to enjoy unprecedented flexibility to find their
favourite content and new content of interest quickly and easily.  
Sue Taylor, Vice President Sales, Cisco Service Provider Video
Software Solutions in Asia Pacific: "Video services have never been
more popular or valuable. Video has moved beyond TV and to
differentiate their offerings, video service providers have to take
multiscreen experiences to the next level -- delivering video in a
more exciting, and engaging way. We are excited to work with Tata Sky
on this journey of providing next-generation experience to its
subscribers. With this solution, they may be able to watch live,
on-demand, and catch-up video content on any iOS and Android device,
anytime, anywhere. Furthermore, Tata Sky will be able to improve
subscribers' loyalty, speed time to market of new services and
service enhancements as well as assure high quality even over
unmanaged networks and devices." 
Vikram Mehra, Chief Commercial Officer, Tata Sky: "We always strive
to provide unparalleled services and superior experience to our
consumers. Our subscribers' will be able to take the video experience
with them on the move; thereby transforming their handheld device
into a fully-functional TV screen with an interface which is clean,
simple and easy to navigate. Cisco's global experience and technology
leadership will help us to unleash a new generation of video
experiences for our viewers and at the same time strengthen our
competitive edge."  
About Tata Sky
 Launched in 2006, Tata Sky is a JV between the TATA
Group and STAR. The company has invested in state-of-the-art digital
infrastructure, partnered with global leaders to provide superior
technology and set-up high-end 24x7 call centers across the country
manned by multi-lingual customer service associates. 
The Tata Sky brand has achieved significant milestones, industry
accolades and is rated as the No 1 DTH brand by the ET Brand Equity
2012 most trusted brand survey. Recently Tata Sky+ HD has been rated
as the 'Product of the Year,' 2013 in the DTH category. The company
has a presence in over 19,000 towns with a subscriber base of over
11.5 million connections, as on April 2013. 
For more information on Tata Sky, visit www.tatasky.com  
Cisco, pay-TV, digitisation, DAS, milestone, cable TV, satellite, DTH 
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