Max Life Insurance Selects Cognizant's TruMobi™ Suite as its Enterprise Mobility Platform to Improve Distribution

   Max Life Insurance Selects Cognizant's TruMobi™ Suite as its Enterprise
  Mobility Platform to Improve Distribution Effectiveness and Drive Revenue

PR Newswire

CHENNAI, India and TEANECK, N.J., Oct. 31, 2013

CHENNAI, India and TEANECK, N.J., Oct. 31, 2013 /PRNewswire/ --
Cognizant(NASDAQ: CTSH) today announced that Max Life Insurance, India's
largest non-bank owned private life insurer, has licensed Cognizant's TruMobi™
suite as its enterprise mobility platform to help transform the way thousands
of its agent advisors do business and engage with customers. TruMobi™ is one
of Cognizant's recently announced BusinessCloud^SM solutions—a suite of
ready-to-deploy, on-demand business and IT solutions.

With TruMobi™, Max Life Insurance will have better control over enterprise
applications and data access by agent advisors. Agent advisors will have the
latest information on their mobile devices and be able to offer products that
best suit customer needs, thereby boosting distribution effectiveness and
conversion rates, and reducing the risk of human errors.

"TruMobi™ will enable Max Life to seamlessly transition to the digital world
of tablets and smartphones and help distribute and manage mobile applications
effectively," said Hitesh K Arora, Director and Head of Technology,
Information Security and BCP at Max Life Insurance Co. Ltd. "With its
comprehensive mobility capabilities, high levels of usability, security and
control, and the ability to instantly connect to multiple enterprise systems
within Max Life Insurance, the TruMobi™ suite is an ideal catalyst for us to
build an ever more successful life insurance business and deliver the core
value of long-term savings and protection."

"We are pleased that Max Life Insurance has selected TruMobi™ for transforming
its business, and enhancing its competitiveness," said Sowri S. Krishnan, Vice
President and Head of Social and Mobile practice at Cognizant. "Dramatic
shifts in consumer behavior and expectations have opened a great opportunity
for insurers to leverage social, mobile, analytics and cloud technologies to
spur innovation, drive disruptive change, and conform to regulatory mandates.
We look forward to helping Max Life Insurance reap the rich operational and
strategic benefits of the TruMobi™ suite to not just 'run better', but also
'run different'."

About Cognizant TruMobi™
TruMobi™ is one of Cognizant's BusinessCloud^SM solutions—a suite of
ready-to-deploy, on-demand business and IT solutions. It is a unified,
end-to-end mobility product suite consisting of modular, fully integrated
solutions for application provisioning, security, integration and lifecycle
management. TruMobi™ combines the best of Mobile Device Management (MDM) and
Mobile App Management (MAM) to enable rapid, secure and effortless delivery
and management of enterprise mobile apps and data. The solution suite is
designed to provide freedom within a framework, ensuring business and personal
apps and data remain safe, secure and easily accessible without requiring any
changes to underlying application code streams. For more information, please

About Max Life Insurance Co. Ltd.
Max Life Insurance, one of the leading life insurers, is a joint venture
between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a
leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is a
member of MS&AD Insurance Group, which is amongst the top general insurers in
the world. Max Life Insurance offers comprehensive life insurance and
retirement solutions for long-term savings and protection. A financially
strong and stable company with focus on quality of advice, sound investment
expertise and service excellence, Max Life Insurance has set in place a
values-driven culture and corporate governance through its superior human
capital. The Company has a country wide diversified distribution model,
including the country's leading agent advisors, exclusive corporate agency
arrangement with Axis Bank and several other partners. For more information,
please visit: 

About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology,
consulting, and business process outsourcing services, dedicated to helping
the world's leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client
satisfaction, technology innovation, deep industry and business process
expertise, and a global, collaborative workforce that embodies the future of
work. With over 50 delivery centers worldwide and approximately 164,300
employees as of June 30, 2013, Cognizant is a member of the NASDAQ-100, the
S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the
top performing and fastest growing companies in the world. Visit us online at or follow us on Twitter: Cognizant.

Forward-Looking Statements
This press release includes statements which may constitute forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to future
events that may not prove to be accurate. Factors that could cause actual
results to differ materially from those expressed or implied include general
economic conditions and the factors discussed in our most recent Form 10-K and
other filings with the Securities and Exchange Commission. Cognizant
undertakes no obligation to update or revise any forward-looking statements,
whether as a result of new information, future events, or otherwise.

SOURCE Cognizant

Contact: U.S.: Barbara Ruane, Text 100, +1-415-238-7918,;
or Europe: Grazia Valentino-Boschi, + 33 (0)6 07 85 80 63,; or Asia-Pac: Harsh Kabra,
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