Magic Boosts Integration Platform with In-Memory Data Grid Architecture and New Certified Adapters

 Magic Boosts Integration Platform with In-Memory Data Grid Architecture and
                            New Certified Adapters

Magic adds pre-built adapters optimized for integration with SugarCRM, Sage
and SYSPRO applications

PR Newswire

OR YEHUDA, Israel, October 31, 2013

OR YEHUDA, Israel, October 31, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that it has boosted its Magic xpi Integration
Platform with In-Memory Data Grid (IMDG) architecture and off-the-shelf
certified adapters optimized for SugarCRM, Sage ERP and SYSPRO applications.

With most core enterprise systems in place, organizations of all sizes are
looking to business process integration and automation to increase operational
efficiency, competitiveness and innovation. Magic's new IMDG-based
architecture with cost-effective elastic scalability, built-in clustering and
failover capabilities supports enterprise needs for business continuity,
faster processing and increasing transaction loads spurred by new mobile,
cloud and big data use cases. Expanding the library of off-the-shelf adapters,
which already includes native adapters for Oracle JD Edwards EnterpriseOne, JD
Edwards World, SAP, IBM Lotus Notes, Microsoft Dynamics, Microsoft SharePoint
and Salesforce, along with over 60 built-in technology adapters, gives Magic
xpi an unrivaled level of connectivity, facilitating use in even more
integration scenarios, meeting the needs of more customers, and increasing
return on investment.

"We are pleased that we were able to win Magic as a preferred integration
partner of SugarCRM. Magic makes it possible to connect SugarCRM with ERP and
other back-end enterprise solutions quickly, easily and without time consuming
programming tasks. For SugarCRM users, the new Magic xpi adapter is a valuable
asset that helps protect their investments," said Chuck Coulson, VP of
Business Development & Alliances at SugarCRM.

"We're excited to work closely with SugarCRM, Sage and SYSPRO to provide
optimized connectivity to these leading IT systems," said Udi Ertel,
President, Magic Software Enterprises, Ltd. "By enabling businesses to unlock
data from these types of enterprise systems, Magic xpi is a key enabler of
enterprise mobility." 

"Magic customers value our powerful, versatile and cloud-ready integration
platform for its ease of use, high developer productivity, and ability to
merge data across a wide variety of legacy, on-premise and cloud systems.
Businesses of all sizes can benefit from Magic's enhanced capabilities that
assure business continuity, minimize management resources and make it an
extremely reliable and cost-effective integration solution," added Ertel.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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