Perry Ellis International Expands Callaway Apparel Licensing Rights to Include
Europe, Middle East and Africa
MIAMI, Oct. 31, 2013 (GLOBE NEWSWIRE) -- (Nasdaq:PERY) Perry Ellis
International, Callaway Golf's apparel licensee, today confirmed an agreement
to expand its current partnership with one of the world's largest golf
companies to design, manufacture and sell golf apparel across Europe, the
Middle East and Africa.
"We look forward to leveraging Callaway's global recognition to further grow a
truly authentic and international golf apparel collection," commented Oscar
Feldenkreis, President and Chief Operating Officer of Perry Ellis
International. "We have become a market leader for golf and technical
performance apparel, and will continue to make the necessary investments to
make Callaway the premier golf apparel brand in the world. Given the current
strength of the Callaway Golf brand, we believe this iconic brand will perform
well in all geographic markets and help to further strengthen our
relationships with our retail partners around the world."
Currently, the principal apparel distribution in the region is operated
directly by Callaway Golf. Perry Ellis International will assume
responsibility for distribution channels for golf apparel product across
Europe, the Middle East, and Africa, transitioning on January 1st, 2014. The
men's and women's European Callaway Fall 2013 line is currently available at
retail at leading golf specialty stores and resorts in the UK, Ireland,
Germany, Sweden, Norway, Spain, Portugal, Austria, Switzerland, Finland, Czech
Republic, Turkey and the Middle East. The addition of South Africa as well as
a full European roll-out of the brand is expected by Spring 2014.
Oliver 'Chip' Brewer, President and CEO for Callaway Golf stated, "We are
delighted to announce this expansion. Perry Ellis International has proven
that they understand the importance we associate with our brand and has the
skills, market knowledge, and relationships to expand Callaway's leadership
position in these markets." He added, "Our strong relationship with Perry
Ellis international's team will ensure a smooth transition for our customers
and consumers, and I am confident that their expertise in all aspects of the
golf apparel market will further enhance and grow the Callaway brand."
Perry Ellis International currently markets ORIGINAL PENGUIN® and FARAH®
brands in Europe from their London headquarters facility and design center.
Perry Ellis has established a dedicated team to operate the Callaway Golf
apparel business in the expanded territories by directly integrating the
business into its existing European organization and commercial
For the remainder of the 2014 Fiscal Year, Perry Ellis will make investments
in staff and filling key open positions, upgrading product design of Callaway
Golf apparel to reflect the expanded region's consumer palate, and enhancing
the existing operating infrastructure to perform the warehousing,
embellishment and fulfillment of the apparel products.
Integration efforts and investments in the expanded distribution will
intensify for the remainder of this year and into 2014 providing an
infrastructure for international expansion.
We continue to invest in building a strong international golf foundation for
the future," said George Feldenkreis, CEO of Perry Ellis International. "We
have the talent and experience to strengthen our sales and distribution
capabilities across multiple continents and become a leader worldwide in golf
apparel, similar to the North American sound and profitable platform we have
established over the past few years."
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances, as well as select children's apparel. The
Company's collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men's and women's swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®,
Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by
Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®,
Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®,
Farah®, Anchor Blue®, Miller's Outpost®, Tahoe River Outfitters®, Original
Khaki Company® and Techworks®. The Company enhances its roster of brands by
licensing trademarks from third parties, including: Nike® and Jag® for
swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel.
Additional information on the Company is available at http://www.pery.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide.
For more information please visit www.callawaygolf.com or
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not historical facts) in this release are made pursuant to the safe harbor
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Forward-looking statements are based on current expectations rather than
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these expectations, assumptions, estimates and projections are reasonable,
such forward-looking statements are only predictions and involve known and
unknown risks and uncertainties, and other factors that may cause actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control. These
factors include: general economic conditions, a significant decrease in
business from or loss of any of our major customers or programs, anticipated
and unanticipated trends and conditions in our industry, including the impact
of recent or future retail and wholesale consolidation, recent and future
economic conditions, including turmoil in the financial and credit markets,
the effectiveness of our planned advertising, marketing and promotional
campaigns, our ability to contain costs, disruptions in the supply chain, our
future capital needs and our ability to obtain financing, our ability to
protect our trademarks, our ability to integrate acquired businesses,
trademarks, trade names and licenses, our ability to predict consumer
preferences and changes in fashion trends and consumer acceptance of both new
designs and newly introduced products, the termination or non-renewal of any
material license agreements to which we are a party, changes in the costs of
raw materials, labor and advertising, our ability to carry out growth
strategies including expansion in international and direct to consumer retail
markets, the level of consumer spending for apparel and other merchandise, our
ability to compete, exposure to foreign currency risk and interest rate risk,
possible disruption in commercial activities due to terrorist activity and
armed conflict, and other factors set forth in Perry Ellis International's
filings with the Securities and Exchange Commission. Investors are cautioned
that all forward-looking statements involve risks and uncertainties, including
those risks and uncertainties detailed in Perry Ellis' filings with the SEC.
You are cautioned not to place undue reliance on these forward-looking
statements, which are valid only as of the date they were made. We undertake
no obligation to update or revise any forward-looking statements to reflect
new information or the occurrence of unanticipated events or otherwise.
CONTACT: Perry Ellis International
Anita Britt, Chief Financial Officer
Perry Ellis International, Inc. logo
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