Cardlytics Expands U.K. Reach with Launch of Lloyds Bank

  Cardlytics Expands U.K. Reach with Launch of Lloyds Bank

Business Wire

ATLANTA -- October 31, 2013

Cardlytics, the global leader in Card-Linked Marketing, announced today that
it will be launching its successful advertising platform with Lloyds Bank.
Lloyds Bank is part of the U.K. and Europe’s largest retail banks, Lloyds
Banking Group; this launch follows the September introduction of the
Cardlytics service with Halifax, another Lloyds Banking group retail bank
brand.

Lloyds Banking Group operates in the U.K. under several retail banking brands,
including Halifax, Lloyds TSB, and Bank of Scotland. Lloyds has over 30
million customers, and is the U.K.’s leading provider of checking and savings
accounts, personal loans, credit cards and mortgages.

“We are confident that Everyday Offers will be a very popular programme with
our customers,” said Ashely Machin, Digital Banking Director at Lloyds Bank.
“We have worked hard to deliver tailored offers so that people can feel
rewarded for the sort of shopping they already do. This is our way of saying
‘thank you’ to our customers.”

“The continuing U.K. expansion is a statement of the value we provide to
consumers, advertisers, and financial institutions,” said Lynne Laube,
Cardlytics’ President, COO and co-founder. “Lloyds Banking Group will provide
great value to their customers, via our unique advertising service. Lloyds is
a great addition to our group of financial institution partners, which include
Bank of America, Regions, PNC, Fiserv, and hundreds of regional banks and
credit unions.”

About Cardlytics

Cardlytics is a technology & advertising company, leveraging consumer purchase
data to create targeted advertising platforms. Through partnerships with
nearly 400 financial institutions, including Bank of America, PNC Bank and
Regions Bank, the company has insight into consumer purchase behavior for ~70%
of U.S. households, capturing spending across all stores and categories.
Cardlytics’ patented technology allows advertisers to make a direct connection
to buyers through the online banking and mobile banking channels.Cardlytics
is the pioneer and global leader in rapidly growing industry of Card-Linked
Marketing, with operations in the U.S. and in the U.K.

Cardlytics is headquartered in Atlanta, with offices in London and San
Francisco. The company has funding from leading investors in Boston and
Silicon Valley, as well as a strategic investment from the world’s leading
loyalty company, Aimia.

Contact:

Grayling
Retail/Marketing/Advertising Media:
Heedrin Bustamante, 415-442-4019
heedrin.bustamante@grayling.com
or
Atlanta Media:
Mitch Leff, 404-861-4769
mitch@leffassociates.com