World's Hottest Smoke Alarm Wins Innovation Award

              World's Hottest Smoke Alarm Wins Innovation Award

First Alert® Atom™ Recognized by Chicago Innovation Awards™ for High Tech,
High Design

PR Newswire

AURORA, Ill., Oct. 31, 2013

AURORA, Ill., Oct. 31, 2013 /PRNewswire/ --  Packing all the power of an
advanced photoelectric smoke alarm into a miniature design, the hottest
product in fire safety, the First Alert^® Atom™, was named a 2013 Chicago
Innovation Award winner last night. The alarm combines a seemingly impossible
compact, sleek design with an advanced smoke entry system for maximizing
protection with a nod towards home decor and design.


The new Atom leads the home safety industry by meeting the demand for
affordable smoke and fire detection that offers safety with a sense of style.
Measuring just 1.5 inches in diameter and weighing less than two ounces, the
Atom is offered in a number of decorative finishes – including wood grain,
stainless steel and bronze – to blend seamlessly into any decor.

"Chicago is an innovation hub with talented business leaders who aren't afraid
to be bold, be confident and try new approaches," said Tom Kuczmarski,
co-founder with Chicago journalist Dan Miller of the awards. "Every winner of
the Chicago Innovation Awards embodies this mindset, and each one has an
inspiring story of achievement and vision."

"First Alert has pioneered category innovations time and again, earning it the
distinction of being America's most trusted safety brand," said Mark Devine,
senior vice president of marketing for First Alert/BRK Brands. "The cutting
edge design of the Atom is the latest in a series of affordable innovations we
have launched into the market, including a complete line of designer safety
alarms that include unique features of voice with location, smoke and
combination smoke and carbon monoxide alarms all with nuisance alarm-resistant

For more information on the First Alert Atom, as well as other First Alert
affordable innovations, visit

Atom was recognized for its superior performance, smaller and more attractive
design and its affordable price at the Chicago Innovation Awards ceremony,
held Oct. 30.

About Chicago Innovation Awards
There were a record-high 562 nominees for this year's Chicago Innovation
Awards – up from 390 last year.The complete list of the 12^th annual Chicago
Innovation Award winners can be found at The
Chicago Innovation Awards are supported by Gold Sponsors Hillshire Brands,
Comcast Business, and Disney Institute; Silver Sponsors Dell, SMS Assist,
Wintrust Financial, Vedder Price, Brinks, Gilson and Leone, Edelman,
SmithBucklin and others.

About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden
Corporation (Rye, NY) NYSE:JAH, a leading provider of niche consumer products
used in and around the home. For 50 years, BRK Brands, Inc. has been the
manufacturer of First Alert^®-branded home-safety products, the most trusted
and recognized safety brands in America. BRK^® Brands designs and develops
innovative safety solutions including Tundra^® Fire Extinguishing Spray,
ONELINK^® wireless alarms and a comprehensive line of smoke alarms, carbon
monoxide alarms, fire extinguishers and escape ladders to protect what matters
most. Such products are also marketed under the BRK Electronics^® brand, The
Professional Standard for the builder and contractor audiences. BRK Brands,
Inc. products are found in more than 30 countries worldwide. For more
information, visit or

AboutJarden Corporation
Jarden Corporationis a leading provider of a diverse range of consumer
products with a portfolio of over 120 trusted, quality brands sold
globally.Jarden operates in three primary business segments through a number
of well recognized brands, including: Outdoor Solutions: Abu Garcia®,
AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®,
Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®,
Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®,
Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®,
Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White
Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy
Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®,
Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine
Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered
inRye, N.Y.,Jardenranks #383 on the Fortune 500 and has over 25,000
employees worldwide. For further information aboutJarden, please visit

©2013 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
First Alert^® is a registered trademark of The First Alert Trust, Aurora, IL
BRK Electronics^® is a registered trademark of BRK Brands, Inc., Aurora, IL
NYSE is a registered service mark of NYSE Group, Inc.

SOURCE First Alert

Contact: L.C. Williams & Associates, Tim Young, 312-565-3900,,
or Alison Hamer, 800-837-7123,
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