Max Life Insurance Selects Cognizant's TruMobi™ Suite as its Enterprise
Mobility Platform to Improve Distribution Effectiveness and Drive Revenue
CHENNAI, India and TEANECK, New Jersey, Oct. 31, 2013
CHENNAI, India and TEANECK, New Jersey, Oct. 31, 2013 /PRNewswire/ --
Cognizant (NASDAQ: CTSH) today announced that Max Life Insurance, India's
largest non-bank owned private life insurer, has licensed Cognizant's TruMobi™
suite as its enterprise mobility platform to help transform the way thousands
of its agent advisors do business and engage with customers. TruMobi™ is one
of Cognizant's recently announced BusinessCloud(SM) solutions—a suite of
ready-to-deploy, on-demand business and IT solutions.
With TruMobi™, Max Life Insurance will have better control over enterprise
applications and data access by agent advisors. Agent advisors will have the
latest information on their mobile devices and be able to offer products that
best suit customer needs, thereby boosting distribution effectiveness and
conversion rates, and reducing the risk of human errors.
"TruMobi™ will enable Max Life to seamlessly transition to the digital world
of tablets and smartphones and help distribute and manage mobile applications
effectively," said Hitesh K Arora, Director and Head of Technology,
Information Security and BCP at Max Life Insurance Co. Ltd. "With its
comprehensive mobility capabilities, high levels of usability, security and
control, and the ability to instantly connect to multiple enterprise systems
within Max Life Insurance, the TruMobi™ suite is an ideal catalyst for us to
build an ever more successful life insurance business and deliver the core
value of long-term savings and protection."
"We are pleased that Max Life Insurance has selected TruMobi™ for transforming
its business, and enhancing its competitiveness," said Sowri S. Krishnan, Vice
President and Head of Social and Mobile practice at Cognizant. "Dramatic
shifts in consumer behavior and expectations have opened a great opportunity
for insurers to leverage social, mobile, analytics and cloud technologies to
spur innovation, drive disruptive change, and conform to regulatory mandates.
We look forward to helping Max Life Insurance reap the rich operational and
strategic benefits of the TruMobi™ suite to not just 'run better', but also
About Cognizant TruMobi™ TruMobi™ is one of Cognizant's BusinessCloud(SM)
solutions—a suite of ready-to-deploy, on-demand business and IT solutions. It
is a unified, end-to-end mobility product suite consisting of modular, fully
integrated solutions for application provisioning, security, integration and
lifecycle management. TruMobi™ combines the best of Mobile Device Management
(MDM) and Mobile App Management (MAM) to enable rapid, secure and effortless
delivery and management of enterprise mobile apps and data. The solution suite
is designed to provide freedom within a framework, ensuring business and
personal apps and data remain safe, secure and easily accessible without
requiring any changes to underlying application code streams. For more
information, please visit: http://www.trumobi.com .
About Max Life Insurance Co. Ltd. Max Life Insurance, one of the leading life
insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo
Insurance Co. Ltd. Max India is a leading Indian multi-business corporate,
while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is
amongst the top general insurers in the world. Max Life Insurance offers
comprehensive life insurance and retirement solutions for long-term savings
and protection. A financially strong and stable company with focus on quality
of advice, sound investment expertise and service excellence, Max Life
Insurance has set in place a values-driven culture and corporate governance
through its superior human capital. The Company has a country wide diversified
distribution model, including the country's leading agent advisors, exclusive
corporate agency arrangement with Axis Bank and several other partners. For
more information, please visit: www.maxlifeinsurance.com .
About Cognizant Cognizant (NASDAQ: CTSH) is a leading provider of information
technology, consulting, and business process outsourcing services, dedicated
to helping the world's leading companies build stronger businesses.
Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for
client satisfaction, technology innovation, deep industry and business process
expertise, and a global, collaborative workforce that embodies the future of
work. With over 50 delivery centers worldwide and approximately 164,300
employees as of June 30, 2013, Cognizant is a member of the NASDAQ-100, the
S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the
top performing and fastest growing companies in the world. Visit us online at
www.cognizant.com or follow us on Twitter: Cognizant.
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