ASICS America Revs Up Battle Against Cancer With Prostate Cancer Awareness Collection Benefitting The Prostate Cancer

  ASICS America Revs Up Battle Against Cancer With Prostate Cancer Awareness
            Collection Benefitting The Prostate Cancer Foundation

PR Newswire

IRVINE, Calif., Oct. 31, 2013

IRVINE, Calif., Oct. 31, 2013 /PRNewswire/ --This November, ASICS America
expands its Accelerate Hope Collection™ by joining forces with the Prostate
Cancer Foundation. Firmly committed to curing prostate cancer, the Prostate
Cancer Foundation is the leading philanthropic organization funding and
accelerating research for the disease globally. Featuring two of ASICS's most
popular footwear and accessory items in bright blue, the new Prostate Cancer
Collection embodies ASICS's founding mission of "Anima Sana in Corpore Sano",
a Latin phrase which roughly translates to "A Sound Mind in a Sound Body."
This collection rounds out the larger Accelerate Hope Collection for ASICS,
which includes collections benefitting breast cancer and children's cancer,
through Right Action for Women and Cookies for Kids Cancer, respectively.



Prostate cancer is the most common cancer in American men, second only to skin
cancer. In fact, about one in six men will be diagnosed with prostate cancer
at some point during their lifetime. For the last 20 years, the Prostate
Cancer Foundation has worked tirelessly to find unique strategies for
identifying and investing in the most promising research programs, generating
life-saving results. The organization channels resources to the world's top
scientific minds—cutting through red tape and encouraging collaboration to
speed breakthroughs. In fact, in the past three years, research supported by
the Foundation has helped deliver six new drugs for patients with advanced

For the 2013 Prostate Cancer Collection, ASICS has created a series of
specialty products, including the next generation GT-2000™ 2 BR performance
running footwear for men and women in a bold, bright blue color and featuring
a blue ribbon on the heel of the shoe. The collection also includes the Blue
Ribbon Nimbus® Classic Low Sock. For the month of November, ASICS will donate
$2 for every pair sold of the GT-2000 2 BR and $1 for every pair of blue
ribbon socks to The Prostate Cancer Foundation with a minimum donation of
$25,000 (up to $50,000). These specially marked products now available at
retail stores nationwide and at

"After launching our pediatric and breast cancer collections this September
and October, we're honored to expand our Accelerate Hope platform to help save
the lives of men all over the country through our partnership with the
Prostate Cancer Foundation," commented Shannon Scott, Director of Marketing at
ASICS America. "As we are in our second year supporting breast cancer
awareness and also recently expanded to support children's cancer, our
partnership with the prestigious Prostate Cancer Foundation was the logical
next step in our journey to help battle cancer for men, women, and children

Available throughout the month of November, items within the ASICS Prostate
Cancer Awareness Collection benefitting the Prostate Cancer Foundation

  oGT-2000™ 2 BR – Ready to go any distance, the second generation of the
    GT-2000™ is lighter and more comfortable than ever. New FluidRide™ midsole
    and full-length SpEVA® 55 lasting take its stable ride to the next level.
    (MSRP $120)
  oBlue Ribbon Nimbus® Classic Low sock – This classic features the
    high-density cushioning that feels like a cloud under your feet with a
    blue ribbon logo signifying ASICS's support of prostate cancer awareness
    and research. (MSRP $9.00)

"We are grateful to ASICS for their support of life-saving prostate cancer
research and are thrilled to be joining forces to raise funds and awareness in
the fight against this disease," commented Jonathan W. Simons, MD, President
and CEO of the Prostate Cancer Foundation. "Nearly every two minutes, another
man is diagnosed with prostate cancer. We're intensifying our efforts to
deliver faster cures and better treatments to men and families battling
prostate cancer, and support from partners such as ASICS is crucial in
furthering our success in this mission."

The ASICS Prostate Cancer Awareness Collection is the third and final
collection in the brand's 2013 Accelerate Hope Collection. For the month of
September, ASICS launched its Pediatric Cancer Awareness collection
benefitting Cookies for Kids' Cancer. In October, ASICS released its Breast
Cancer Awareness Collection to benefit Right Action for Women. For more
information on ASICS America and the ASICS Accelerate Hope Collection please
visit and follow the brand on Twitter at @ASICSAmerica.

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic shoes, apparel and accessories. For more information,

About The Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world's largest philanthropic
source of support for accelerating the most promising research for better
treatments and cures for prostate cancer. Founded in 1993, PCF has raised more
than $548 million and provided funding to more than 1,600 research programs at
nearly 200 cancer centers and universities in 17 countries. PCF advocates for
greater awareness of prostate cancer and more efficient investment of
governmental research funds for transformational cancer research. Its efforts
have helped produce a 20-fold increase in government funding for prostate
cancer. More information about the PCF can be found at


Contact: Melinda Hutcheon, +1-949-266-7029, , Noelle
Novoa, +1-949-521-2866,
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