Pay in a Flash® at select Loblaw Companies Limited store locations

Pay in a Flash® at select Loblaw Companies Limited store locations 
Interac Flash(TM) contactless debit technology enables a speedy check-out 
TORONTO, Oct. 30, 2013 /CNW/ - Interac Association announced today that 
Canadians can move through the checkout more quickly when they pay for their 
purchases using Interac Flash at select Loblaw Companies Limited (Loblaw) 
banner stores. As Canada's first and only contactless debit payment solution, 
Interac Flash enables Interac Debit cardholders to make contactless 
transactions at the point-of-sale quickly, safely and conveniently. Loblaw, 
Canada's largest food retailer, has started accepting Interac Flash at select 
stores. 
"Interac Flash helps deliver a faster, more convenient checkout experience for 
customers wanting to pay using funds from their own bank account," said Mark 
O'Connell, President and CEO, Interac Association and Acxsys Corporation. 
"We're excited that Loblaw sees the value in offering Interac Flash to help 
enhance the customer shopping experience." 
More than 14,000 Interac Flash enabled terminals will be deployed at Loblaw 
banner store locations across Canada. The deployment will be managed by Global 
Payments Inc., one of the world's largest electronic transaction processing 
companies. 
About Interac Flash 
Interac Flash gives cardholders the choice to pay for smaller value purchases 
faster than ever before by simply holding their card at a contactless 
point-of-sale reader that supports Interac Flash. 
Interac Flash uses chip security and the existing chip debit infrastructure, 
which protects it from fraud tactics such as copying and "electronic 
pick-pocketing." It offers strong consumer protections and unique security 
features, including the fact that the card never leaves the user's hand. 
Leveraging the trusted Interac brand, cardholders are also protected from 
unauthorized transactions under the Interac Zero Liability Policy* and 
merchants continue to receive the benefits of secure and non-refutable 
transactions associated with PIN-based Interac Debit. 
Interac Flash enabled debit cards are already being issued by Scotiabank, RBC 
Royal Bank, TD Canada Trust, Sunova Credit Union, Affinity Credit Union and 
Conexus Credit Union, and an increasing number of merchants are signing up to 
provide the service to their customers. 
Visit www.interacflash.ca for more information. 
About Interac Association 
A recognized world leader in debit card services, Interac Association is 
responsible for the development and operations of the Interac network, a 
national payment network that allows Canadians to access their money through 
Interac Cash at 60,000 Automated Banking Machines and Interac Debit at 766,000 
point-of-sale terminals across Canada. Interac Flash, a secure contactless 
enhancement of Interac Debit, allows Canadians to pay for items instantly with 
their Interac chip debit card at a reader that supports Interac Flash. 
Interac Association was founded in 1984 and is comprised of a diverse 
membership that includes banks, trust companies, credit unions, caisses 
populaires, merchants, and technology and payment-related companies. 
Other related services offered by Acxsys Corporation, whose shareholders are 
the architects of the Interac network, include: Interac Online, for secure 
online payments made directly from a bank account; Interac e-Transfer(TM), for 
the transfer of money from one person's bank account to another person's bank 
account using an email address or mobile phone number**; and international 
services, which provide Canadian cardholders with point-of-sale access at 
nearly two million U.S. retailers, and PULSE, Discover, Diners Club 
International and UnionPay cardholders access to ABMs in Canada. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest 
private-sector employers in Canada. With more than 1,000 corporate and 
franchised stores from coast to coast, Loblaw and its franchisees employ more 
than 134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial(® )services and offers the PC(®) points and PC 
Plus™ loyalty program. 
Interac, Interac Flash and Interac e-Transfer are trade-marks of Interac Inc. 
Used under license. 
* All Interac cardholders are protected from losses resulting from 
circumstances beyond their control under the Interac Zero Liability Policy. 
See your financial institution for details. 
**The Interac e-Transfer service, for secure person-to-person payments, is 
currently available to customers of over 200 banks and credit unions including 
BMO Bank of Montreal, CIBC, President's Choice Financial, National Bank, RBC 
Royal Bank, Scotiabank and TD Canada Trust among others. Central 1, through 
participating credit unions, offers the option of using mobile phone numbers, 
in addition to email, to notify Interac e-Transfer recipients. Money never 
travels by email or text message. More information about the Interac 
e-Transfer service and a complete list of participating banks and credit 
unions can be found at www.interac.ca.
 

SOURCE  Interac Association 
Media contact: Colleen Harasymchuk Interac Association / Acxsys Corporation 
charasymchuk@interac.ca 416-869-2012 
To view this news release in HTML formatting, please use the following URL: 
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CO: Interac Association
ST: Ontario
NI: FIN NP  
-0- Oct/30/2013 11:00 GMT