SAP Delivers Big Data-Enabled Applications to Engage With Customers

     SAP Delivers Big Data-Enabled Applications to Engage With Customers

Five Applications Powered by SAP HANA® Platform Now Generally Available; SAP
and International Barcode of Life Consortium Collaborate to Collect and
Analyze DNA Data of All Living Species

PR Newswire

NEW YORK, Oct. 30, 2013

NEW YORK, Oct. 30, 2013 /PRNewswire/ --As part of its strategy tohelp
organizations enhance their customer experience and take advantage of social
networks, SAP AG (NYSE: SAP) today announced the availability of four
applications related to customer engagement intelligence and one application
for fraud management, powered by the SAP HANA® platform for Big Data. The five
applications incorporate directly into an organization's daily operations by
giving employees the information they need and integrating into business
processes. SAP is making the offerings available for productive and prototype
deployments through the SAP HANA® Enterprise Cloud service and is providing
free 30-day trials through the recently launched SAP HANA® Marketplace. In
addition, SAP is collaborating with the International Barcode of Life
consortium to create Big Data-enabled applications to protect global
biodiversity. The announcement was made at Strata Conference + Hadoop World
being held October 28-30 in New York.


"Big Data-enabled applications from SAP cut through the complexity of
customers having to cobble together disparate Big Data technologies, and then
implementing applications, that integrate into existing core operations," said
Irfan Khan, senior vice president and general manager, Big Data, SAP.
"Furthermore, organizations can monetize the value of Big Data far more
expediently, by infusing insights directly into an organization's people and

Customer Engagement Intelligence
The suite of customer engagement intelligence applications offers
comprehensive coverage of how companies manage targeted marketing and sales
initiatives as well as the customer relationship. The SAP® Customer Engagement
Intelligence solution includes four applications that each handle a different
level of personalized customer interaction in the sales, marketing and
customer service process. The applications leverage the real-time text
analysis and predicative capabilities of the SAP HANA platform and offer
access to Big Data insights:

  oSAP® Customer Value Intelligence analytic application gives sales and
    marketing managers real-time strategic customer insight into the true
    value of their customers, personalized recommendations for cross- and
    up-selling and closed loop execution.
  oSAP® Audience Discovery and Targeting analytic application allows
    marketing managers to engage customers and help convert prospects by
    running advanced segmentations on large target populations and distilling
    insights into focused and personalized marketing campaigns.
  oSAP® Social Contact Intelligence analytic application allows marketers to
    leverage real-time sentiment and contact insights from social media and
    various internal and external data sources to help fine-tune marketing
    campaigns and nurture leads and develop new opportunities.
  oSAP® Account Intelligence mobile app offers mobile sales teams real-time
    customer insights and personalized selling recommendations that allow them
    to create target lists, increase the effectiveness of their sales visits
    and seize sales opportunities from anywhere.

Fraud Management
Fraud is a growing challenge for any organization dealing with financial
transactions, be it external fraud such as claims fraud in the insurance
industry or occupational fraud. It is difficult for organizations to recover
funds from a fraudulent transaction once payment has occurred, making the
identification and investigation of fraud highly time-sensitive. The fraud
detection process needs to be much faster and tightly integrated with the
business process — as the transaction occurs and before payment is made.
Indicators of fraud often exist in data not found in the insurance claim or
financial transaction, requiring real-time analysis of supporting documents
and other unstructured data. The SAP® Fraud Management analytic application
brings together multiple data sources in real time, scanning for indicators.
The application provides powerful investigation, simulation and analytical
capabilities, which help to minimize false positives and quickly adapt fraud
detection strategies to new patterns.

SAP Collaborates With International Barcode of Life
The International Barcode of Life is a consortium of institutions across 25
nations including Canada, the United States, Germany and China. Its mission is
to create a database containing a DNA-based barcode for every species in the
world, with a goal of 500,000 species by the end of 2015. SAP and the
consortium are collaborating to build a Big Data-enabled platform and
applications to collect, store, analyze and share DNA data of all living
species in the world. That platform is intended to help protect global
ecosystems and address both environmental and ecological concerns by enabling
global diversity surveillance of agro ecosystems, inspecting food quality,
identifying endangered species and tracking invading species.

"Creating an open database containing DNA reference sequences for every
species is critical to their identification and conservation, and to the
protection of global ecosystems," said Dr. Paul Hebert, Canada Research Chair,
Tier 1, and Director, Biodiversity Institute of Ontario. "Working with SAP, we
are using design thinking to findinnovative new ways to use Big Data and
mobile technologies to acquire, analyze and share information about species
and their habitats on a global scale."

The first consumer-style application will crowdsource the collection of DNA
samples around the world by enabling citizen scientists to provide insect and
plant specimens in return for identification and detailed information about
their organism. The application represents a first step in a journey toward
enabling real-time DNA identification directly from a mobile device, making
the acquisition, search and sharing of species' DNA scalable worldwide.
Leveraging current SAP innovation in genome analysis and advanced analytics,
Big Data-enabled applications and mobile technology, as well as
next-generation sequencing of DNA, the end goal is to provide a platform for
real-time insights into DNA samples collected around the world. To learn more
about the Barcode of Life project, visit

SAP also announced two new co-innovation projects as part of its commitment to
making the "Internet of Things" available to enterprises in a way that is
real, repeatable and scalable. For many businesses, the next wave of
competitive advantage will come from the ability to derive intelligence from
sensor-generated data and to deliver that information to the right hands at
the right time, with the right context. To learn more, read the announcement
made at the Internet of Things World Forum, being held from October 29–31 in
Barcelona, Spain: "SAP Customers Unlock the Power of Intelligent Things."

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 251,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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