Reebok-CCM Hockey Continues to Put Research First in an Effort to Improve Safety in Hockey

  Reebok-CCM Hockey Continues to Put Research First in an Effort to Improve
  Safety in Hockey

  Reebok-CCM and the University of Ottawa Continue to Use Innovative Testing
       Technologies in an Effort to Reduce the Risk of Injury in Hockey

Business Wire

MONTREAL -- October 30, 2013

Reebok-CCM Hockey, one of the top manufacturers of ice hockey apparel and
equipment, continues its efforts to set the standard for safety by investing
in research and development with the esteemed University of Ottawa. With
innovative products set to launch in 2014, including a new helmet, safety
remains a clear focus for the company. The partnership with the University of
Ottawa’s Neurotrauma Impact Science Laboratory allows Reebok-CCM Hockey to
test their helmet technologies through the use of U of O’s rotational impact
testing protocol.

“We understand the value of investing in institutions like the University of
Ottawa and that is precisely why we signed an exclusive agreement with them in
2011,” says Reebok-CCM Global Vice President of Marketing Sean Williams. “They
are a leader in brain trauma impact research, so having them as a partner has
allowed us to validate new innovations and technologies with hockey player
safety in mind.”

“We have worked very hard to cement ourselves as a leader in brain trauma
testing in the world,” said Blaine Hoshizaki, Director of the Neurotrauma
Impact Science Laboratory at the University of Ottawa. “The partnership with
Reebok-CCM has resulted in the creation of some incredibly innovative products
and the best is yet to come.”

Set to launch in early 2014, Reebok-CCM will introduce a helmet including a
new innovative technology that will be the only one on the market to have been
designed and tested using rotational impact protocol.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names:
Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional
hockey players than any other company, including superstars like Sidney Crosby
and Gabriel Landeskog. Reebok-CCM Hockey is also the official outfitter of the
National Hockey League, the American Hockey League, the Canadian Hockey
League, and several NCAA and national teams. For more info, visit: and


For Reebok-CCM Hockey
Marissa Adamo, 646-619-2839
Colleen Doran, 646-619-2812
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