AdMedia Partners Advises Heartbeat Ideas in Transaction with Publicis Group

  AdMedia Partners Advises Heartbeat Ideas in Transaction with Publicis Group

M&A firm advises independent digital healthcare communications agency in its
combination with Saatchi & Saatchi Wellness, part of Publicis Healthcare
Communications Group, the largest health communications agency network in the

Business Wire

NEW YORK -- October 30, 2013

M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted
as the exclusive financial advisor to Heartbeat Ideas, one of the largest and
most highly regarded digital agencies in the healthcare communications space,
in its merger with the Saatchi & Saatchi Health entities. The combined
agencies will be a wholly new market player and part of Publicis Healthcare
Communications Group, the largest health communications agency network in the

Heartbeat was founded in 1998 and employs a team of 90 members between its New
York and California offices. Whether in mobile, social or online branding
campaigns, Heartbeat's work has led to measurably superior results for a broad
range of world-class healthcare brands. Heartbeat's clientele includes
Galderma, Janssen Pharmaceuticals, McNeil Consumer Healthcare, Novartis,
Pfizer, Sanofi, Teva and XenoPort.

While digital disruption and healthcare reform have been unsettling the
marketplace, Heartbeat has been pioneering new, often surprising solutions to
address the unmet needs of patients, doctors, nurses, pharmacists and other
emerging audiences of influence.

Each agency--Saatchi & Saatchi Health Communications, Saatchi & Saatchi
Wellness, and Heartbeat Ideas/Heartbeat West--has been a market leader in its
individual disciplines. Combined, they become a true powerhouse in the health
and well-being space.

Heartbeat Founder and CEO Bill Drummy will remain at the helm of Heartbeat and
will join the leadership team at Saatchi & Saatchi Wellness with Co-Managing
Directors Kathy Delaney and JD Cassidy. The newly combined agency and
leadership team will report to Sam Welch, PHCG Global Group President. Kathy
Delaney will also retain her role as a Global Chief Creative Officer at PHCG.

Heartbeat's existing management team will also remain in place, as will its
independent locations in New York's TriBeCa neighborhood and in Santa Monica,

Drummy said, "For fifteen years, we've been on a mission to bring a more
effective, digitally-forward approach to healthcare marketing. By becoming a
member of Publicis Groupe and Saatchi & Saatchi Wellness, we now have the
opportunity to be a critical ingredient in an entirely new agency formulation
for healthcare clients, one that is thoughtfully designed to turn the new
realities of the rapidly changing healthcare marketplace to our clients'

Nick Colucci, President and Chief Executive Officer of Publicis Healthcare
communications Group (PHCG) added, "We are thrilled to welcome Heartbeat to
the PHCG family of agencies. Its addition to our flagship Saatchi & Saatchi
Wellness brands in the U.S. demonstrates our deep understanding of our
clients' need to have a communications partner that can look at their brands
holistically and provide interconnected and innovative solutions."

Jean-Yves Naouri, COO of Publicis Groupe, declared, "This acquisition is a
reflection of our continued investment in digital and our faith in the power
of health and wellbeing as an increasing part of the world's conversation."

About Publicis Groupe

Publicis Groupe is the third largest communications group in the world,
offering the full range of services and skills: digital and traditional
advertising, public affairs and events, media buying and specialized
communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis
Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi &
Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas,
Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104
countries, the Groupe employs 53,000 professionals.

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG) is the largest health-oriented
agency network in the world. A division of Publicis Groupe, PHCG manages
top-tier agencies specializing in promoting innovative solutions in
advertising, medical education, sales and marketing, digital, market access,
and medical and scientific affairs. PHCG is dedicated to creating experiences
that compel action, change lives, and amplify business outcomes. With nearly
5,000 employees, PHCG manages nearly 12 agency brands through 58 offices
located in 11 countries. PHCG's global brands are Saatchi & Saatchi Health,
Publicis Life Brands, Digitas Health, Razorfish Healthware, Discovery, Medicus
International, Publicis Health Media, and Publicis Touchpoint Solutions.

About Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness is a fully integrated wellness agency. The agency
handles integrated marketing for clients along the entire wellness spectrum
including Nestle, AbbVie, Allergan and Sanofi, among others. The agency
provides a full-range of marketing solutions including advertising, digital,
direct promotion and social marketing strategies. The agency was created to
leverage the value of marketing wellness as a differentiator for healthcare,
lifestyle, food and other brands. Saatchi & Saatchi Wellness is a unit of
Saatchi & Saatchi Health, part of Publicis Healthcare Communications Group,
the largest healthcare communications network in the world.

About Heartbeat Ideas

Founded in 1998, Heartbeat Ideas and its sister agency, Heartbeat West,
deliver unconfined marketing innovation within the confined environment of
healthcare communications. Full service, natively digital agencies, Heartbeat
Ideas and Heartbeat West have been proud to call some of the most well-known
companies in the world our clients, including Galderma, Janssen
Pharmaceuticals, McNeil Consumer Healthcare, Novartis, Pfizer, Sanofi, Teva
and XenoPort.

About AdMedia Partners

Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing
services, advertising, marketing technology, media and information sectors.
AdMedia has completed over 180 transactions for clients valued in excess of $8
billion since 1999. For more information, visit


AdMedia Partners
Seth Alpert, 212-759-1870
Managing Director
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