Daily Challenge from MeYou Health Proven Effective in Improving Well-Being

  Daily Challenge from MeYou Health Proven Effective in Improving Well-Being

 Randomized Controlled Study, Published in the American Journal of Preventive
Medicine, Shows the Power of Online Social Interventions to Impact Well-Being

Business Wire

NASHVILLE, Tenn. -- October 30, 2013

The results of a new study released today by the American Journal of
Preventive Medicine show the positive effects of an online social network
based program in improving individual well-being. Findings from the randomized
controlled trial demonstrate that Daily Challenge from MeYou Health (a
subsidiary of Healthways (NASDAQ: HWAY)) measurably improves the well-being of
participants, particularly those who engagesocially with other Daily
Challenge participants.

The study evaluated Daily Challenge, an evidence-based social well-being
intervention integrating behavior change and social networking science with
gaming principles to drive engagement and meaningful individual behavior
change. The Healthways Well-Being Assessment^®, a clinically validated
100-point scale, was used to assess change in both the intervention and
control groups.

At 90 days, Daily Challenge was effective in improving well-being by 2.35
points over control, while participants who engaged socially with other
program participants showed a 55% greater improvement in well-being compared
with program participants who did not form social ties.

Existing research shows a strong link between well-being, healthcare costs and
performance measures. For example, each point of improvement in well-being
equates to a 2.2% lower likelihood of hospital admission, a 1.7% lower
likelihood of emergency room visits and 1% lower healthcare costs. In
response, MeYou Health designed Daily Challenge from the ground up as a highly
engaging, social well-being intervention that could leverage modern social
network science and game design principles to impact well-being at a large
population scale.

Noshir Contractor, Ph.D., the Jane S. & William J. White Professor of
Behavioral Sciences at Northwestern University, said, “Determining how online
social networks can be used to drive improvement in health and well-being is
critical for the evolution of next-generation behavioral health programs. The
Daily Challenge findings show not only that it’s possible to build an
effective social intervention for well-being but also that rapid, rigorous
research to demonstrate effect is possible and should be expected of any
online program.”

Nathan Cobb, M.D., chief medical officer for MeYou Health, led the randomized,
placebo-controlled, parallel-group trial comparing the impact of Daily
Challenge to a weekly email newsletter containing well-being stories. The
trial was conducted primarily online with 1,503 participants recruited through
Facebook. Individuals who clicked on a Facebook ad were taken to the Daily
Challenge website, where they could sign up for the study using their Facebook
credentials. The two-arm trial compared the intervention to the generic health
newsletter control.

Daily Challenge’s small-step approach covers well-being activities spanning
healthy eating, physical activity, stress management, financial planning and
healthy relationships. As a web and mobile-based well-being intervention,
Daily Challenge participants receive a daily email and text messages
suggesting a small health action they can usually complete in a few minutes,
along with information about how to complete the challenge and its relation to
well-being. Participants are encouraged to recruit members of their social
network and connect with them within Daily Challenge.

Dr. Cobb noted,“With Daily Challenge, we see long-term engagement approaching
70% at 90 days, so the effect found in this study has the potential to drive
large-scale population impact. However, all interventions need to be
pressure-tested by evidence-based science and continuously refined. This is
the approach we take with Daily Challenge, and why it’s proven to be an
effective, scalable solution to improve well-being, with significant potential
to impact healthcare costs.”

Full text of the study is available to credentialed journalists; contact Kelly
Motley at (615) 614-4984 or Kelly.Motley@healthways.com.

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The full text of the manuscript is available online from the American Journal
of Preventive Medicine’s website at: http://www.ajpmonline.org.

About MeYou Health and Daily Challenge

MeYou Health is a company dedicated to helping people pursue, achieve and
maintain a more healthful life by improving their well-being every day. MeYou
Health products feature compelling web and mobile experiences that encourage
people to become mindful of small actions they can take every day to engage
their body, mind and spirit. We also transform social networks into support
systems, activating their potential to motivate and inspire. By engaging,
educating and empowering people to make better choices, MeYou Health promotes
personal growth and lasting change. Located in Boston, MeYou Health was
founded in 2009 as a wholly-owned subsidiary of Healthways.

Daily Challenge is a social well-being experience that allows people to
improve their health in one small way each day. Participants are urged to
complete simple challenges and share the experience with those closest to them
– all while earning points, reaching new levels, and getting support from the
Daily Challenge community.

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier world one
person at a time, the Company uses the science of behavior change to produce
and measure positive change in well-being for our customers, which include
employers, integrated health systems, hospitals, physicians, health plans,
communities and government entities. We provide highly specific and
personalized support for each individual and their team of experts to optimize
each participant’s health and productivity and to reduce health-related costs.
Results are achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30 years
and now serves approximately 45 million people on four continents. Learn more
at www.healthways.com.


Kelly Motley, 615-614-4984
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