Cobra Electronics Launches New Company Website to Complement Expanding Product Categories

Cobra Electronics Launches New Company Website to Complement Expanding Product 
Categories 
Enhanced Shopping Experience Provided Through Modern Aesthetics,
Comprehensive Customer Groups and Enhanced Shopping Features 
CHICAGO, IL -- (Marketwired) -- 10/30/13 --  Cobra Electronics
Corporation (NASDAQ: COBR), a leading global designer and marketer of
communication and navigation products, today announced the launch of
the company's new website, which features a sleek, modern look and
more comprehensive product category layout for an enhanced shopping
experience. Fueled by brand growth and an expansion of both
professional and lifestyle technology product offerings, the new
Cobra.com celebrates Cobra Electronics' long standing history in its
key industries with enhanced shopping features and new
easy-to-navigate interface.  
To catch the momentum of today's shoppers, the new Cobra.com
leverages an Omni-channel approach with a dynamic, responsive site
designed to streamline a consumer's online shopping experience
whether at a desktop, on their tablet or browsing on-the-go on a
smartphone. By focusing on its four main consumer groups: Driver
Enthusiast, Professional Driver, Outdoor Recreationist, and Boater,
Cobra.com now better accommodates its broad categories of customers
with a more comprehensive online storefront and enhanced shopping
features.  
Improvements to the Cobra.com shopping experience are provided
through enriched information and support features that assist
customers in making more informed purchasing decisions. These
features include social integration for shared community insight,
page-to-page linking to CobraSelect(TM) retailers for convenient
online shopping, Find-A-Store locator for the closest Cobra
authorized retailer based upon location, and CobraNation(TM), a new
consumer loyalty program that provides up-to-date product support,
news and special promotions. 
"Online shopping is now a part of everyday life and as it gains
steam, Cobra wanted a website that better reflects the overall
company as an innovative lifestyle technology leader," said Sally
Washlow, president of Cobra Electronics. "Our new website has been
designed from the ground up to communicate not only a new look and
feel, but to overhaul the shopping experien
ce so that customers can
more easily buy Cobra products online and learn about Cobra as an
overall company and brand." 
To check out the new website please visit www.cobra.com/. 
About Cobra Electronics:
 Cobra Electronics is a leading global
designer and marketer of communication and navigation products, with
a track record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way radio,
radar detector and Citizens Band radio industries, Cobra identified
new growth opportunities and has aggressively expanded into the
marine market and has expanded its European operations. The Consumer
Electronics Association, Forbes, and Deloitte & Touche have all
recognized Cobra for the company's innovation and industry
leadership. To learn more about Cobra Electronics, please visit the
Cobra site at www.cobra.com. Follow Cobra on Twitter at
www.twitter.com/CobraElectronic and Like Us at
www.facebook.com/CobraElectronics. 
Media Contacts:
Rebecca Kufrin 
Skyya Communications 
(952) 746-1309 
rebecca.kufrin@skyya.com 
http://skyya.com/  
Chris Kooistra
Cobra Electronics
(773) 972-0691
ckooistra@cobra.com
http://www.cobra.com/ 
 
 
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