Inergetics Continues Martha Stewart Essentials Distribution Build
NEWARK, N.J., Oct. 30, 2013
NEWARK, N.J., Oct. 30, 2013 /PRNewswire/ --Inergetics (NRTI), a leading
developer of nutritional supplements, announces that Cardinal Health and
Hy-Vee agreed to add the new Martha Stewart Essentials line of supplements to
their respective nutritional portfolios this fall.
"Cardinal Health, distributor to thousands of retail doors is on board with
this new venture," says Michael James, CEO. "Cardinal Health is a premier
organization and we're proud to partner with them as we move forward in
building Martha Stewart Essentials distribution."
Hy-Vee is the first food chain bringing in the line and it will be the first
time the Martha Stewart brand will adorn the shelves of food stores. Hy-Vee
will feature Martha Stewart Essentials displays in their nutritional section
to ensure brand visibility.
"Martha Stewart Essentials is generating real excitement in this burgeoning
category and we're proud of the fact that we have this American icon as part
of our portfolio," says Marshall Post, EVP.
"Martha Stewart, author of her latest national best-selling book, Living the
Good Long Life, understands healthy living. She lives and breathes it and
knows today's consumers have been waiting for her to enter this market for
some time," says CMO, Jim Kras.
Martha Stewart Essentials is a line of supplements developed to address women
concerned with supporting their overall health, staying active into old age
while helping keep their health care costs down. The line features six
condition-specific, whole-food-based formulas, which include: Multivitamin,
Graceful Aging, Hair, Skin & Nails, Digestive Health, Bone Support, and
Inergetics plans to aggressively support the line with National FSIs
(free-standing insert), print and digitally integrated efforts designed to
accelerate consumer trial.
Inergetics, Inc. is a leading developer of nutritional supplementsfor the
clinical health, sports supplement and mass markets. Inergetics product
portfolio features Surgex® Sports Nutrition, the preferred sports nutrition of
Army Sports, Bikini Ready®, a leader in weight loss lifestyle solutions and
SlimTrim™, the affordable, premium value diet brand. To learn more
aboutInergetics, visitwww.inergetics.com, and the Inergetics brands'
About Cardinal Health, Inc.
Headquartered in Dublin, Ohio, Cardinal Health, Inc.is a $101 billion health
care services company that improves the cost-effectiveness of health care. As
the business behind health care, Cardinal Health helps pharmacies, hospitals,
ambulatory surgery centers, clinical laboratories and physician offices focus
onpatient carewhile reducing costs, enhancing efficiency and improving
quality. Cardinal Health is an essential link in the health care supply chain,
providing pharmaceuticals and medical products and services to more than
100,000 locations each day and is also the industry-leading direct-to-home
medical supplies distributor. Ranked #19 on the Fortune 500, Cardinal Health
employs 34,000 people worldwide. More information about the company may be
found at www.cardinalhealth.comand @CardinalHealth on Twitter.
About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned chain of 230+ supermarkets located in eight
states throughout the United States including: Iowa, Kansas, Minnesota,
Missouri, Nebraska, South Dakota and Wisconsin. Hy-Vee employs over 60,000
individuals and is the largest employer in the state of Iowa. The company has
annual sales of over $7.3 billion. In 2011 Hy-Vee ranked 48^th on Forbes
magazine's annual list of the largest privately owned companies in the United
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc, is a diversified media andmerchandising
company, inspiring and engaging consumers with uniquelifestyle content and
distinctive products. The Company reachesapproximately 100 million consumers
across all media platforms each monthand has a growing retail presence in
thousands of retail locations.MSLO's media brands, available across multiple
platforms, include MarthaStewart Living, Martha Stewart Weddings, and
Everyday Food; the Companyalso offers books and utility Apps. MSLO's
television and videoprogramming includes "Martha Stewart's Cooking School"
and "Martha Bakes"series on PBS, in addition to new made-for-the-web video
and a vastlibrary of how-to content available online. Martha Live, a new
radio showhosted by Martha Stewart, airs every weekday on SIRIUS XM Channel
107. MSLO also designs high-quality Martha Stewart products in a range
oflifestyle categories available through select retailers, including TheHome
Depot, Macy's, JCPenney, Staples (together with Avery), PetSmart,Michaels and
Jo-Ann Fabric & Craft Stores. The MSLO family of brands alsoincludes Chef
Emeril Lagasse's media and merchandising properties.
Additional information about MSLO is at www.marthastewart.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. All statements, other than statements of historical
fact, including, without limitation, those with respect to the objectives,
plans and strategies of Inergetics set forth herein and those preceded by or
that include the words "believes," "expects," "given," "targets," "intends,"
"anticipates," "plans," "projects," "forecasts," or similar expressions, are
"forward-looking statements." Although Inergetics' management believes that
such forward-looking statements are reasonable, it cannot guarantee that such
expectations are, or will be, correct. These forward-looking statements
involve a number of risks and uncertainties, which could cause Inergetics'
future results to differ materially from those anticipated. Inergetics assumes
no obligation to update any of the information contained or referenced in this
SOURCE Inergetics, Inc.
Contact: Marshall Post, (908)-604-2500 x 215, firstname.lastname@example.org
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