New Survey Reveals a "Snoozing Epidemic" Among Americans that Negatively Impacts Mornings

   New Survey Reveals a "Snoozing Epidemic" Among Americans that Negatively
                               Impacts Mornings

The new Philips Wake-up Light offers the most relaxing way to wake up and
start the day

PR Newswire

STAMFORD, Conn., Oct. 30, 2013

STAMFORD, Conn., Oct. 30, 2013 /PRNewswire/ --On any given morning, millions
of Americans are jolted out of a peaceful slumber by the jarring sound of an
alarm clock. More than half of those people react by hitting the snooze button
without giving pause to the fact that those extra few minutes of sleep have
little to no benefit when it comes to waking up feeling more rested. Daylight
Savings Time makes waking up even more difficult, since it is a sign that the
days are getting even shorter and darker. Now, there's a better, more
relaxing way to start the day with the new Philips Wake-up Light. It's
designed to simulate the sunrise for a more natural wake-up experience¹.

(Photo: http://photos.prnewswire.com/prnh/20131030/NY06873 )

A recent survey² found that nearly six out of 10 employed Americans hit the
snooze button at least once a week. More than just a sleep disruptor,
"snoozing" may actually enable other habits that detract from a smooth morning
routine. The survey revealed some interesting trade-offs for more than 80
percent of those that admitted to being regular snoozers. Negative behaviors
included skipping breakfast (nearly 50%) and morning workouts (40%), as well
as missing out on quality time with loved ones (more than 25%).

Philips is encouraging Americans to stop "snoozing" and trade in their
traditional alarm clock for a more relaxing way to wake up. The new Philips
Wake-up Light (HF3500 and HF3505) is clinically proven to improve the ability
to function in the morning³. It simulates a natural sunrise by gradually
increasing in brightness 30 minutes before the alarm is set to go off,
signaling the body to transition from sleep to waking up and providing a more
natural and energizing way to get out of bed^4.

"Philips is committed to improving peoples' lives through innovative products
that enhance their existing routines," said Annette Domnik, Senior Marketing
Director at Philips Consumer Lifestyle. "The traditional wake-up routine
involves a noisy alarm, which is a disruptive and less than natural way to
rise. With Philips Wake-up Light, we are providing a solution that offers a
better way to start your day."

The Philips Wake-up Light is available in four different models, ranging from
$69.99 - $169.99. Each model has a sleek and stylish design and can serve as
a bedside lamp, with 10-20 different light settings.

To improve your morning wake-up routine and for more information on Philips
Wake-up Light, visit www.philips.com/wakeuplight. Visit www.amazon.com to
purchase.

¹Werken MV, Gimenez MC, Vries BD, Beersma DG, EJ VANS, Gordijn MC. Effects of
artificial dawn on sleep inertia, skin temperature, and the awakening cortisol
response. J Sleep Res 2010.
² ORC International's CARAVAN survey. September 26-29, 2013. National margin
of error is+ 3 percentage points.
³ Gimenez MC, Hessels M, van de Werken M, De Vries B, Beersma DGM, Gordijn MC.
Effects of artificial dawn on subjective ratings of sleep inertia and dim
light melatonin onset. Chronobiol. Int. 2010
^4 Werken MV, Gimenez MC, Vries BD, Beersma DG, EJ VANS, Gordijn MC. Effects
of artificial dawn on sleep inertia, skin temperature, and the awakening
cortisol response. J Sleep Res 2010.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being
company, focused on improving people's lives through meaningful innovation in
the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the
Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs
approximately 114,000 employees with sales and services in more than 100
countries. The company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting applications,
as well as male shaving and grooming and oral healthcare. News from Philips is
located at www.philips.com/newscenter.

SOURCE Royal Philips

Website: http://www.philips.com
Contact: Heather Salvatore, Manager, Public Relations, Philips Consumer
Lifestyle, +1 203 351 5033, heather.salvatore@philips.com; Anna Boisvert,
Senior Associate, OneVoice, +1 212 805 8048, anna.boisvert@emanatepr.com