Postano Helps College Athletic Departments Drive Fan Engagement and Social Media Participation at Major College Sporting Events

  Postano Helps College Athletic Departments Drive Fan Engagement and Social
             Media Participation at Major College Sporting Events

PR Newswire

PORTLAND, Ore., Oct. 30, 2013

PORTLAND, Ore., Oct. 30, 2013 /PRNewswire/ --Postano, the social platform by
TigerLogic Corporation (Nasdaq: TIGR), now allows universities and colleges to
create social media command centers, social displays on campuses and in
stadiums, and social hubs for websites all with a single platform. The
University of Virginia, University of Oregon, and Arizona State University,
among others, are using the Postano platform to see, connect, and engage with
fan-centric social media messages, images, and videos during college football
games and throughout the season.

(Photo: http://photos.prnewswire.com/prnh/20131030/LA06948)

Social networks are the most popular media channels for college athletic fans
to engage, celebrate, and share great game moments during live games and
events. When fans see their photos, videos, and messages from Instagram,
Twitter, Facebook, and Vine, and other social networks displayed on large
screens during an event, fan engagement and participation spikes
significantly. The surge of activity ripples across the web and even increases
engagement of those fans not in attendance, leading up to, during, and after a
game day.

Postano provides schools a uniquely holistic view of activity across social
networks letting them curate and promote the most engaging fan conversations.
These highly visual interactions build meaningful, long-term relationships
with a dynamic stream of visuals on the web, within mobile apps, and on large
displays placed at strategic locations across the campus changing the way
schools and fans express school pride and excitement.

Postano has created set packages specifically for college sports that include
access to the following options:

  oPostano Social Hub
  oPostano Mobile
  oPostano Events and Social Walls
  oPostano Command Center

In addition to these products, Postano provides custom design options for
optimal university branded experiences and offers available ongoing,
on-location support of content visualizations and social curation.

Supporting Quotes:

"College sports teams have become national brands. Understandinghow fans
engage their brand in social media is a critical part ofconnecting with
students, alumni, and their community. Monitoring and connecting to social
feedback has become an expected part of the process. Executing campaigns
centeredaroundthis content is the surest way to drive participation,
engagement, and conversion. We are excited toadvancethese relationships and
with the latest enhancement to our college sports solution is a direct
reflection of our clients'involvementwith ourplatform." 

-Tom O'Keefe, SVP Social and Mobile, TigerLogic

"The game day experience is truly unique, and Sun Devil Athletics aims to
provide our fans with an interactive experience at Sun Devil Stadium. With
Postano video board and website integration, we are able to highlight fan
content from social networks like Twitter, Instagram, and Facebook on the
video board during ASU athletic events and increase overall fan engagement."

- Grace Hoy, Social Media Coordinator ASU

"UtilizingPostano'stechnology, we were able to enhance the QuackCave, our
social media command center. It enables us to aggregate posts from coaches,
players, teams and fans. The ability toproject content from social media into
physical locations helps us keepconversation goingaround the campus, engage
the fans,and strengthen our community."

- Craig Pintens, Sr. Associate Athletic Director, University of Oregon

About Postano
If you are responsible for a brand or organization's social media marketing,
digital marketing, retail, event management, or content marketing programs and
want to learn more about Postano, please visit http://www.postano.com. Postano
customers include Nine West, GUESS, Callaway, Evernote, Dell, Nike, Mindjet,
Smirnoff, Jack in the Box, The Sierra Club, and many others.

About TigerLogic Corporation
TigerLogic Corporation (Nasdaq:TIGR) is a global provider of application
development solutions for enterprises that need to launch easy and
cost-effective e-business initiatives. TigerLogic's offerings include Omnis
Studio, the cross-platform solution platform for rapid mobile application
development; Postano, the visualization and curation platform for
cross-channel social engagement; Storycode, the Adobe DPS design studio for
enterprise app development; as well as advanced search enhancement tools. More
information about TigerLogic and its products can be found
athttp://www.tigerlogic.com.

The foregoing release contains forward-looking information, including
statements about the capabilities and expected uses and benefits of the
Postano platform. Any forward-looking statements are subject to risks and
uncertainties, and actual results could differ materially due to several
factors, including the success of the research and development efforts to
develop new products and to penetrate new markets, the market acceptance of
the new products and updates, technical risks related to such products and
updates, TigerLogic's ability to maintain market share for its existing
products, the availability of adequate liquidity and other risks and
uncertainties. Please consult the various reports and documents filed by
TigerLogic with the U.S. Securities and Exchange Commission, including but not
limited to TigerLogic's most recent reports on Form 10-K and Form 10-Q for
factors potentially affecting TigerLogic's future financial results. All
forward-looking statements are made as of the date hereof and the Company
disclaims any responsibility to update or revise any forward-looking statement
provided in this news release.

TigerLogic, Postano, yolink, Omnis, and Omnis Studio are trademarks of
TigerLogic Corporation. Storycode is a trademark of Storycode, Inc. All other
trademarks and registered trademarks are properties of their respective
owners.

SOURCE TigerLogic Corporation

Website: http://www.tigerlogic.com
Contact: COLIN CROOK, KNOCK TWICE, FOR TIGERLOGIC, P: 650.269.5235, E:
COLIN@KNOCK2X.COM, T: @COLINCROOK
 
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