Neustar Acquires Aggregate Knowledge
Media Intelligence Platform Enhances Neustar’s Capabilities in Marketing
STERLING, Va. -- October 30, 2013
Neustar, Inc. (NYSE: NSR), a trusted neutral provider of real-time information
and analysis, today announced it has acquired Aggregate Knowledge, Inc., a
leading campaign and predictive analytics platform for advertising agencies
and brand marketers.
The combination of Neustar’s real-time, offline and online marketing solutions
and Aggregate Knowledge's media intelligence platform provides agencies and
marketers the ability to plan, target, engage and measure cross-channel
campaigns more effectively in a single view. The comprehensive workflow
solution allows marketers to tailor their media spending plans, efficiently
reach target audiences, and improve performance and engagement across devices
and channels. This privacy-by-design marketing suite will help clients drive
greater campaign success and increase return on investment.
“Aggregate Knowledge brings us a highly scalable data management platform that
many of our existing customers already utilize in conjunction with our data
analytics services, as well as a recognized ability to increase ROI on
customer campaigns and an experienced management team,” said Lisa Hook,
Neustar President and Chief Executive Officer. “These assets represent a
strong fit with our strategic vision and our existing capabilities, enabling
us to provide a unified marketing solution that links disparate media and
audience intelligence in a centralized real-time platform. This platform
allows agencies and brands to interact with target audiences using the most
effective channels while immediately measuring a campaign’s performance.”
“The power of actionable and intelligent data insights has fundamentally
changed how brands engage with customers. The winners will be the marketers
that invest in the technology and tools needed to successfully navigate this
dynamic landscape,” said Scott Hagedorn, Chief Executive Officer of Annalect,
a division of Omnicom Media Group. “The combination of Neustar and Aggregate
Knowledge is a great example of the market responding. We’re also excited
about the mobile and retail opportunities that it will enable.”
About Neustar, Inc.
Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time
information and analysis to the communications services, financial services,
retail, and media and advertising sectors. Neustar applies its advanced,
secure technologies to help its clients promote and protect their businesses.
More information is available at www.neustar.biz.
About Aggregate Knowledge, Inc.
Aggregate Knowledge offers advertisers and agencies a scientific methodology
to pinpoint where to reach highest performing customers in a single platform.
Aggregate Knowledge's patented Media Intelligence Platform™ (MIP) combines
both media and audience data, enabling marketers to effectively allocate media
dollars, resulting in increased reach and improved media spend efficiency.
Safe Harbor Statement under the Private Securities Litigation Reform Act of
Statements in this press release regarding Neustar, Inc.’s proposed
acquisition of Aggregate Knowledge including, without limitation, benefits and
synergies of the proposed transaction and any other statements regarding
future expectations, beliefs, goals or business prospects constitute
forward-looking statements made pursuant to the safe harbor provision of the
Private Securities Litigation Reform Act of 1995. The company cannot assure
you that its expectations will be achieved or that any deviations will not be
material. Forward-looking statements are subject to many assumptions, risks
and uncertainties that may cause future results to differ materially from
those anticipated. Among the important factors that could cause future events
or results to vary from those addressed in the forward–looking statements
include without limitation, risks and uncertainties arising from difficulties
with the integration process or the realization of the benefits of the
transaction; and the reaction of the users of the acquired business. More
information about potential factors that could affect the company's business
and financial results is included in its filings with the Securities and
Exchange Commission, including, without limitation, its Annual Report on Form
10-K for the year ended December31, 2012 and subsequent periodic reports. All
forward-looking statements are based on information available to the company
on the date of this press release, and the company undertakes no obligation to
update any of the forward-looking statements after the date of this press
Investor Relations Contact
Dave Angelicchio, 571-434-3443
Kim Hart, 202-533-2934
Press spacebar to pause and continue. Press esc to stop.