Net Element's TOT Group Expands to Ukraine

Net Element's TOT Group Expands to Ukraine

Launch of TOT Group Ukraine Will Focus on Value-Added Transaction Services in
This Growing Region

MIAMI, Oct. 30, 2013 (GLOBE NEWSWIRE) -- Net Element International
(Nasdaq:NETE), a technology-driven group specializing in mobile payments and
value-added transactional services in emerging countries and in the United
States of America, is pleased to announce the expansion of its TOT Group
subsidiary into the Ukraine region. TOT Group will offer its client-base
innovative solutions in mobile payments and transactional services to clients
in the Ukraine region.

TOT Group is a multinational mobile payments and transaction processing
holding company that provides a vast range of flexible online and offline
payment solutions. Clients include wireless carriers, content providers and
merchants. TOT Group creates and delivers innovative, end-to-end payment
solutions to enable commerce around the world with focus on emerging markets.
TOT Group and its subsidiaries offer innovative technologies which allow its
merchants to streamline their payments resources including processing of
electronic payments at the point-of-sale ("POS"), processing mobile commerce
transactions, managing merchant terminals and providing information management
services.

Commenting on the launch of the new enterprise, Oleg Firer, Net Element's
chief executive officer said, "The expansion into Ukraine comes at an
opportunistic time.The e-commerce sector of the Ukrainian economy reached
$1.6 billion in 2012, which represents a 45% increase over the previous year
and an almost 300% increase from over 4 years ago.The e-commerce sector is
the fastest-growing segment of the Ukrainian economy."

Konstantin Zaripov, CEO of TOT Group Russia and General Director of CIS and
Emerging Markets added, "Our technological assets, combined with our intimate
knowledge of the region makes this extension a logical next step in expanding
the footprint of TOT Group's brands."

Earlier this month, TOT Platform was launched in Russia in partnership with
PAY.ON, the world's leading operator of multi-channel payment infrastructure
systems.TOT Platform is a transaction processing platform that complies with
security standards and requirements applicable to the international payments
market.TOT Platform is expanding into the Ukraine as well and will be the
first offering of its kind in the region and will allow Net Element's
subsidiary TOT Group to offer its client-base innovative solutions in mobile
payments and transactional services.

About Net Element International (NASDAQ: NETE)

Net Element International (Nasdaq:NETE) is a global technology-driven group
specializing in mobile payments and value-added transactional services.The
company owns and operates a global mobile payments and transaction processing
provider, TOT Group.TOT Group companies include Unified Payments, recognized
by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012,
Aptito, a next generation cloud-based point of sale payments platform, and TOT
Money, which has a leading position in Russia and has been ranked as the #1
SMS content provider by Beeline, Russia's second largest telecommunications
operator.Together with its subsidiaries, Net Element International enables
ecommerce and adds value to mobile commerce environments.Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth.The company has U.S. headquarters in Miami
and international headquarters in Moscow.More information is available at
www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended.Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements.Words such as "will," "may," "could," "should,"
"expect," "plan," "intend," "anticipate," "believe," "estimate," "predict,"
"potential," and similar expressions are intended to identify such
forward-looking statements.These forward-looking statements include, without
limitation, the extent of business services and transactional solutions, if
any, that are successfully conducted or launched in the Ukraine whether via
the TOT Platform or otherwise; the extent that the launch of the enterprise in
the Ukraine region and the expansion of its use in that region of the TOT
Platform enhances or expands its global reach; the extent of the services and
products offered in the Ukraine and the timing of the launch of the
enterprise; and whether Net Element International or its business continues to
grow.All forward-looking statements involve significant risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements, many of which are
generally outside the control of Net Element International and are difficult
to predict.Examples of such risks and uncertainties include, but are not
limited to: (i) Net Element International's ability (or inability) to obtain
additional financing in sufficient amounts or on acceptable terms when needed;
(ii) Net Element International's ability to maintain existing, and secure
additional, contracts with users of its payment processing services; (iii) Net
Element International's ability to successfully expand in existing markets and
enter new markets; (iv) Net Element International's ability to successfully
manage and integrate any acquisitions of or joint ventures with businesses,
solutions or technologies; (v) unanticipated operating costs, transaction
costs and actual or contingent liabilities; (vi) the ability to attract and
retain qualified employees and key personnel; (vii) adverse effects of
increased competition on Net Element International's business; (viii) changes
in government licensing and regulation that may adversely affect Net Element
International's business; (ix) the risk that changes in consumer behavior
could adversely affect Net Element International's business; (x) Net Element
International's ability to protect its intellectual property; and (xi) local,
industry and general business and economic conditions. Additional factors that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements can be found in the most recent
annual report on Form 10-K and the subsequently filed quarterly reports on
Form 10-Q and current reports on Form 8-K filed by Net Element International
with the Securities and Exchange Commission. Net Element International
anticipates that subsequent events and developments may cause its plans,
intentions and expectations to change. Net Element International assumes no
obligation, and it specifically disclaims any intention or obligation, to
update any forward-looking statements, whether as a result of new information,
future events or otherwise, except as expressly required by law.

CONTACT: MEDIA CONTACT:
         Dan Bruck
         dbruck@netelement.com
         (305) 507-8808
         www.netelement.com
 
Press spacebar to pause and continue. Press esc to stop.