Rakuten’s Investment in MediaForge Pays off with Triple Digit Growth and
Strong Client Results and New Products Mark One Year Acquisition Anniversary
SALT LAKE CITY -- October 30, 2013
On the one-year anniversary of its acquisition by Rakuten LinkShare,
MediaForge announced triple-digit growth, strong client results, and several
new retargeting and display technology products. MediaForge also launched in
four international markets, establishing itself as one of the few
retargeting/display companies operating on a global scale.
The new offices are based in Brazil, Japan, the U.K. and Australia, with
additional expansion planned for the near future.
There was also significant growth in the company’s client roster with new
advertisers including Anthropologie in the UK, ValueBasket in Australia, and
The Body Shop, L’OCCITANE and JanSport in the US. The company also increased
staffing by 53 percent over the past 12 months.
New Technology Drives Engagement On Social and Mobile Platforms
Building on its expansive year-over-year growth, Rakuten MediaForge has also
developed several new retargeting and display technology products. The new
products enable online advertisers to increase consumer engagement, gain
greater visibility into campaign performance, and ensure maximum return from
investments in digital marketing.
The new products being announced today span four critical areas. The first is
the ability to retarget and prospect on Facebook with access to newsfeed and
right-rail ad inventory. The second is CRM advertising, empowering more
personalized online shopping experiences for offline and online customers. The
third is a tool to show how online campaigns influence offline purchases –
online-to-offline (O2O) attribution. The fourth is a mobile and multi-screen
marketing technology, which enables advertisers to create and track engaging
campaigns on both the Android and iOS platforms.
“Working with Rakuten MediaForge, we’ve seen that consumer engagement is one
of the most efficient models to influence hard-to-convert shoppers and to
understand campaignperformance,” said Michelle Jimenez, senior manager,
Acquisition Marketing, Gilt City, a member of Gilt Groupe. “We look forward to
understanding how these new products can help us extend the success of our
campaigns to include additionalchannels with the assurance that our efforts
will deliver maximum return on adspend.”
Further, as advertisers aim to drive additional revenue through international
retargeting campaigns, Rakuten MediaForge’s global presence enables them to
effectively reach a wider, target audience and boost ROAS through measurable
“We’re proud of the accomplishments we’ve achieved this year through the
support of Rakuten and our integration with sister company, LinkShare,” said
Tony Zito, chief executive officer, Rakuten MediaForge. “Our growth and our
rapid international expansion is an affirmation that our mission to advocate
for our clients’ success, and to champion the Consumer Engagement metric, is a
winning strategy worldwide.”
About Rakuten MediaForge
Rakuten MediaForge is the only engagement-based display company. Its
innovative ad technology provides proof that ads influence consumer behavior
and generate greater Return on Ad Spend (ROAS). In its dedication to be a
strategic partner and an advocate for client success, Rakuten MediaForge
optimizes campaigns for the metric that is the most significant driver of
purchase – consumer engagement. Its product suite includes solutions for
prospecting, retargeting, loyalty nurturing, and reengaging lapsed-users. For
more information, visit MediaForge.com.
Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing, logistics and professional
sports. Selected by Forbes as 7th among the World’s Most Innovative Companies
of 2012, Rakuten is expanding globally and currently has operations throughout
Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is
headquartered in Tokyo, with over 10,000 employees worldwide. For more
information, visit http://global.rakuten.com/corp/.
Lisa Tadje, 801-993-2205
Blanc & Otus
Kathy Keating, 617-460-2702
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