Advanstar Selects GES® for All North American Fashion Exhibitions and All U.S.
and U.K. Licensing Shows
Agreement includes MAGIC Marketplace, Project, ENK portfolio of shows,
Licensing Expo and Brand Licensing Europe
LAS VEGAS, Oct. 30, 2013
LAS VEGAS, Oct. 30, 2013 /PRNewswire/ --Global Experience Specialists (GES),
a leading global provider of exhibition, event and entertainment experiences,
announced that Advanstar has selected GES as its official services provider
through 2018. The new five year agreement includes 22 shows per year.
GES has partnered with Advanstar to produce the biannual MAGIC Market Week for
more than 20 years, as well as Brand Licensing Europe and the ENK portfolio of
fashion shows, including Fashion Coterie, Sole Commerce, TMRW, Accessorie
Circuit, Intermezzo Collections, Children's Club and ENK Vegas. In addition
to these shows, which are all included in the new contact, GES was also
selected to produce Licensing Expo U.S. and the Project show. Many of these
shows are held twice each year.
"Advanstar has enjoyed a long and successful partnership with GES and we were
very impressed with GES' focus on innovation," said Advanstar CEO Joe Loggia.
"GES brought creative solutions and new ideas to our portfolio of events."
Advanstar and its exhibitors will benefit from GES' easy-to-use technology
including GES Connect^SM, Interactive Venue^SM and Expresso® and will have
the opportunity to contribute to other innovative tools currently in
"We couldn't be more pleased that after an extensive bid process, Advanstar
has chosen to entrust its shows to us, including the addition of the Licensing
Expo and the Project show," said GES President Steve Moster. "Our team is
passionate about working with our clients to develop innovative products and
technology that substantially improve their shows."
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is
a leading marketing agency that produces exhibitions, events, exhibits and
retail environments. GES provides a wide range of services, including turn-key
official show services, cutting-edge creative and design, marketing and
measurement services—all with an unrivaled global reach. GES partners with
leading shows and brands, including MAGIC Market Week, Spring Fair Birmingham,
International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter,
L'Oreal, Warner Bros., and Simon Property Group. GES' National Servicenter℠has
been recognized with certification under the J.D. Power and Associates
Certified Call Center Program℠for the past five years, and for the fourth year
in a row, Ad Age has named GES as one of the "World's 50 Largest Agency
Companies." For more information, visit ges.com or the GES blog at
SOURCE Global Experience Specialists
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