Jumpstart Automotive Group and Autobytel Announce Advertising Venture
The Largest Portfolio of Automotive Shopping Sites Adds Automotive
SAN FRANCISCO, CA and IRVINE, CA -- (Marketwired) -- 10/30/13 --
Jumpstart Automotive Group, an expert automotive marketing and
advertising company, and Autobytel (NASDAQ: ABTL), the company
dedicated to connecting automotive consumers with dealers, today
announced that Autobytel has joined Jumpstart's portfolio of digital
Through this relationship, Jumpstart now reaches 26 million unique
visitors each month. Autobytel benefits from an expanded advertising
revenue opportunity by outsourcing its ad sales function.
Autobytel, which pioneered online auto shopping with the launch of
www.autobytel.com in 1995, provides auto dealers, dealer groups, and
manufacturers with some of the industry's most successful,
high-quality and cost-effective consumer leads, and marketing and
mobile services available today.
Jumpstart Automotive Group works with every major auto manufacturer
across its portfolio of digital publishers, which include U.S. News
Automotive, Car and Driver, J.D. Power Autos, and NADAguides. The
company has built a reputation as a thought leader in the online
automotive marketing industry and is known for its True Market
Impact(TM) brand health reports and in-depth shopping trends insight.
"Both Jumpstart and Autobytel have a long and successful history in
the digital automotive space, so it makes perfect sense for us to
work together to help auto marketers sell more cars," said Nick
Matarazzo, chief executive officer of Jumpstart. "Autobytel is a
great addition to our portfolio and further strengthens our position
as the highest performing, most diverse audience in autos."
"Jumpstart has a great reputation in the marketplace and has built
solid automotive brand relationships that should enhance our ability
to meet the auto industry's online marketing and advertising needs,"
said Jeff Coats, president and chief executive officer of Autobytel.
"By outsourcing our ad sales function, we are better able to focus on
our core business of delivering high-converting leads to our dealer
and manufacturer customers. Jumpstart successfully represents
advertising campaigns for every major auto brand, and is a natural
fit for our business. We're pleased to be working together to help
develop leading marketing programs."
In addition to its commitment of providing innovative solutions for
consumers buying vehicles and auto manufacturers and dealers selling
vehicles, Autobytel offers new and used vehicle research, reviews,
car listings, buying guides, shopping tools, and auto financing
advice. The company recently announced a strategic investment in
AutoWeb, an innovative pay-per-click advertising marketplace, as well
as the acquisition of Advanced Mobile to provide leading mobile
capabilities to auto manufacturers and dealerships.
About Jumpstart Automotive Group
Jumpstart Automotive Group, a
division of Hearst Magazines, offers high-impact and
performance-driven marketing and advertising solutions that achieve
optimum results. Jumpstart is an industry thought leader known for
its True Market Impact(TM) brand reports and in-depth shopping trend
insights. Exclusively representing automotive digital publishers,
Jumpstart reaches consumers at all stages of consideration and
provides in-market scale. JumpstartAuto.com, @JumpstartAuto.
Jumpstart is: Car and Driver, LeftLane, NADAguides, CarGurus,
EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power
Autos, ConsumerGuide Automotive, CarSoup, hybridCARS, plugincars, and
About Autobytel Inc.
Autobytel Inc., an online leader offering
consumer leads and marketing resources to car dealers and
manufacturers and providing consumers with the information they need
to purchase new and used cars, pioneered the automotive Internet when
it launched its flagship website, www.autobytel.com, in 1995.
Autobytel continues to offer innovative products and services to help
consumers buy, and auto dealers and manufacturers sell, more used and
new cars. Autobytel has helped tens of millions of automotive
consumers research vehicles; connected thousands of dealers
nationwide with motivated car buyers; and helped every major
automaker market its brand online. Through its flagship website,
network of automotive sites and respected online affiliates,
Autobytel continues its dedication to innovating the industry's
highest quality Internet programs to provide consumers with a
comprehensive and positive automotive research and purchasing
experience, and auto dealers, dealer groups and auto manufacturers
with some of the industry's most productive and cost-effective
customer referral and marketing programs.
Investors and other interested parties can receive Autobytel news
releases and invitations to special events by accessing the online
registration form at Autobytel Investor Alerts.
Autobytel Inc. Investor Relations
Chief Financial Officer
Roger Pondel/Laurie Berman
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