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Publicis Groupe: Heartbeat Joins Publicis Groupe in the U.S.



         Publicis Groupe: Heartbeat Joins Publicis Groupe in the U.S.

PUBLICIS GROUPE EXPANDS DIGITAL HEALTH EXPERTISE
HEARTBEAT IDEAS AND HEARTBEAT WEST TO JOIN SAATCHI & SAATCHI HEALTH AGENCIES
IN U.S.

Publicis Groupe [Euronext  Paris: FR0000130577, CAC  40] announced today  that 
Heartbeat Ideas, one of the largest and most highly regarded digital  agencies 
in the  healthcare communications  space,  has joined  the Saatchi  &  Saatchi 
Health entities in the U.S. to form a wholly new market player with  unmatched 
strength and depth. 

Heartbeat was founded in 1998 and employs a team of 90 members between its New
York and  California offices.  Whether in  mobile, social  or online  branding 
campaigns, Heartbeat's work has led to measurably superior results for a broad
range  of  world-class  healthcare  brands.  Heartbeat's  clientele   includes 
Galderma,  Janssen  Pharmaceuticals,  McNeil  Consumer  Healthcare,  Novartis, 
Pfizer, Sanofi, Teva and XenoPort.

Both agencies  are full-service  agencies that  share a  common commitment  to 
unconfined ideas and innovation in the healthcare space.

New York-based Saatchi & Saatchi  Health Communications and Saatchi &  Saatchi 
Wellness will now operate as one entity under the latter name. Heartbeat Ideas
and its sister agency, Heartbeat West, will operate under the names "Heartbeat
Ideas, a member of Saatchi &  Saatchi Wellness" and "Heartbeat West, a  member 
of Saatchi & Saatchi Wellness." The combined agencies will be part of Publicis
Healthcare Communications  Group  (PHCG), the  largest  health  communications 
agency network in the world.
While digital  disruption  and  healthcare reform  have  been  unsettling  the 
marketplace, Heartbeat has been pioneering new, often surprising solutions  to 
address the unmet needs  of patients, doctors,  nurses, pharmacists and  other 
emerging audiences of influence.  

Each  agency-Saatchi  &  Saatchi  Health  Communications,  Saatchi  &  Saatchi 
Wellness, and Heartbeat Ideas/Heartbeat West-has been a market leader in their
individual disciplines. Combined, they become a true powerhouse in the  health 
and well-being space. 

Heartbeat Founder and CEO Bill Drummy will remain at the helm of Heartbeat and
will join the leadership team at  Saatchi & Saatchi Wellness with  Co-Managing 
Directors Kathy  Delaney  and  JD  Cassidy.  The  newly  combined  agency  and 
leadership team will report to Sam  Welch, PHCG Global Group President.  Kathy 
Delaney will also retain her role as a Global Chief Creative Officer at PHCG. 

Heartbeat's existing management team  will also remain in  place, as will  its 
independent locations in New York's TriBeCa neighborhood and in Santa  Monica, 
California.

Drummy said, "For  fifteen years,  we've been  on a  mission to  bring a  more 
effective, digitally-forward approach to  healthcare marketing. By becoming  a 
member of Publicis  Groupe and  Saatchi & Saatchi  Wellness, we  now have  the 
opportunity to be a critical ingredient in an entirely new agency  formulation 
for healthcare clients,  one that  is thoughtfully  designed to  turn the  new 
realities of  the  rapidly changing  healthcare  marketplace to  our  clients' 
advantage."

 

Nick Colucci, President  and Chief  Executive Officer  of Publicis  Healthcare 
communications Group (PHCG) added,  "We are thrilled  to welcome Heartbeat  to 
the PHCG family of  agencies. Its addition to  our flagship Saatchi &  Saatchi 
Wellness brands  in  the  U.S.  demonstrates our  deep  understanding  of  our 
clients' need to have a communications  partner that can look at their  brands 
holistically and provide interconnected and innovative solutions." 

Jean-Yves Naouri, COO  of Publicis  Groupe, declared, "This  acquisition is  a 
reflection of our continued investment in  digital and our faith in the  power 
of health and wellbeing as an increasing part of the world's conversation."

 

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital and traditional advertising, public affairs and
events, media buying and specialized communication. Its major networks are Leo
Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis
Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and
digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and
ZenithOptimedia. Present in 104 countries, the Groupe employs 53,000
professionals.
Web: www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented
agency network in the world. A division of Publicis Groupe, PHCG manages
top-tier agencies specializing in promoting innovative solutions in
advertising, medical education, sales and marketing, digital, market access,
and medical and scientific affairs. PHCG is dedicated to creating experiences
that compel action, change lives, and amplify business outcomes. With nearly
5,000 employees, PHCG manages nearly 12 agency brands through 58 offices
located in 11 countries. PHCG's global brands are Saatchi & Saatchi Health,
Publicis Life Brands, Digitas Health, Razorfish Healthware, Discovery, Medicus
International, Publicis Health Media, and Publicis Touchpoint Solutions.
Web: www.publicishealthcare.com | Facebook:
www.facebook.com/publicishealthcare

About Saatchi & Saatchi Wellness
Saatchi & Saatchi Wellness is a fully integrated wellness agency. The agency
handles integrated marketing for clients along the entire wellness spectrum
including Nestle, AbbVie, Allergan and Sanofi, among others. The agency
provides a full-range of marketing solutions including advertising, digital,
direct promotion and social marketing strategies. The agency was created to
leverage the value of marketing wellness as a differentiator for healthcare,
lifestyle, food and other brands. Saatchi & Saatchi Wellness is a unit of
Saatchi & Saatchi Health, part of Publicis Healthcare Communications Group,
the largest healthcare communications network in the world.
Web: www.saatchiwellness.com  | Blog: www.saatchiwellness.com/articles

About Heartbeat Ideas and Heartbeat West

Web: www.heartbeatideas.com | Twitter:@heartbeatideas | Facebook:
www.facebook.com/heartbeatideas 

Contacts                              Corporate Communication  + 33 (0)1 44
                                      Investor Relations       43 72 83
Publicis Groupe                       Investor Relations       + 33 (0)1 44
Peggy Nahmany                                                  43 65 00
Martine Hue                           Global Communications    + 33 (0) 1 44
Stéphanie Constand-Atellian                                    43 74 44
                                      SVP, General Manager,
Publicis Healthcare Communications    Heartbeat West           +1 212 468
Group (PHCG)                                                   3438
Rosemary Abendroth
                                                               +1 646 701
Heartbeat Ideas/Heartbeat West                                 6211
Janelle Starr

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Reuters clients.

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(ii) they are solely responsible for the content, accuracy and originality of
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information contained therein.

Source: Publicis Groupe via Thomson Reuters ONE
HUG#1739033
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