Publicis Groupe: Heartbeat Joins Publicis Groupe in the U.S.
PUBLICIS GROUPE EXPANDS DIGITAL HEALTH EXPERTISE
HEARTBEAT IDEAS AND HEARTBEAT WEST TO JOIN SAATCHI & SAATCHI HEALTH AGENCIES
Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] announced today that
Heartbeat Ideas, one of the largest and most highly regarded digital agencies
in the healthcare communications space, has joined the Saatchi & Saatchi
Health entities in the U.S. to form a wholly new market player with unmatched
strength and depth.
Heartbeat was founded in 1998 and employs a team of 90 members between its New
York and California offices. Whether in mobile, social or online branding
campaigns, Heartbeat's work has led to measurably superior results for a broad
range of world-class healthcare brands. Heartbeat's clientele includes
Galderma, Janssen Pharmaceuticals, McNeil Consumer Healthcare, Novartis,
Pfizer, Sanofi, Teva and XenoPort.
Both agencies are full-service agencies that share a common commitment to
unconfined ideas and innovation in the healthcare space.
New York-based Saatchi & Saatchi Health Communications and Saatchi & Saatchi
Wellness will now operate as one entity under the latter name. Heartbeat Ideas
and its sister agency, Heartbeat West, will operate under the names "Heartbeat
Ideas, a member of Saatchi & Saatchi Wellness" and "Heartbeat West, a member
of Saatchi & Saatchi Wellness." The combined agencies will be part of Publicis
Healthcare Communications Group (PHCG), the largest health communications
agency network in the world.
While digital disruption and healthcare reform have been unsettling the
marketplace, Heartbeat has been pioneering new, often surprising solutions to
address the unmet needs of patients, doctors, nurses, pharmacists and other
emerging audiences of influence.
Each agency-Saatchi & Saatchi Health Communications, Saatchi & Saatchi
Wellness, and Heartbeat Ideas/Heartbeat West-has been a market leader in their
individual disciplines. Combined, they become a true powerhouse in the health
and well-being space.
Heartbeat Founder and CEO Bill Drummy will remain at the helm of Heartbeat and
will join the leadership team at Saatchi & Saatchi Wellness with Co-Managing
Directors Kathy Delaney and JD Cassidy. The newly combined agency and
leadership team will report to Sam Welch, PHCG Global Group President. Kathy
Delaney will also retain her role as a Global Chief Creative Officer at PHCG.
Heartbeat's existing management team will also remain in place, as will its
independent locations in New York's TriBeCa neighborhood and in Santa Monica,
Drummy said, "For fifteen years, we've been on a mission to bring a more
effective, digitally-forward approach to healthcare marketing. By becoming a
member of Publicis Groupe and Saatchi & Saatchi Wellness, we now have the
opportunity to be a critical ingredient in an entirely new agency formulation
for healthcare clients, one that is thoughtfully designed to turn the new
realities of the rapidly changing healthcare marketplace to our clients'
Nick Colucci, President and Chief Executive Officer of Publicis Healthcare
communications Group (PHCG) added, "We are thrilled to welcome Heartbeat to
the PHCG family of agencies. Its addition to our flagship Saatchi & Saatchi
Wellness brands in the U.S. demonstrates our deep understanding of our
clients' need to have a communications partner that can look at their brands
holistically and provide interconnected and innovative solutions."
Jean-Yves Naouri, COO of Publicis Groupe, declared, "This acquisition is a
reflection of our continued investment in digital and our faith in the power
of health and wellbeing as an increasing part of the world's conversation."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital and traditional advertising, public affairs and
events, media buying and specialized communication. Its major networks are Leo
Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis
Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and
digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and
ZenithOptimedia. Present in 104 countries, the Groupe employs 53,000
Web: www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented
agency network in the world. A division of Publicis Groupe, PHCG manages
top-tier agencies specializing in promoting innovative solutions in
advertising, medical education, sales and marketing, digital, market access,
and medical and scientific affairs. PHCG is dedicated to creating experiences
that compel action, change lives, and amplify business outcomes. With nearly
5,000 employees, PHCG manages nearly 12 agency brands through 58 offices
located in 11 countries. PHCG's global brands are Saatchi & Saatchi Health,
Publicis Life Brands, Digitas Health, Razorfish Healthware, Discovery, Medicus
International, Publicis Health Media, and Publicis Touchpoint Solutions.
Web: www.publicishealthcare.com | Facebook:
About Saatchi & Saatchi Wellness
Saatchi & Saatchi Wellness is a fully integrated wellness agency. The agency
handles integrated marketing for clients along the entire wellness spectrum
including Nestle, AbbVie, Allergan and Sanofi, among others. The agency
provides a full-range of marketing solutions including advertising, digital,
direct promotion and social marketing strategies. The agency was created to
leverage the value of marketing wellness as a differentiator for healthcare,
lifestyle, food and other brands. Saatchi & Saatchi Wellness is a unit of
Saatchi & Saatchi Health, part of Publicis Healthcare Communications Group,
the largest healthcare communications network in the world.
Web: www.saatchiwellness.com | Blog: www.saatchiwellness.com/articles
About Heartbeat Ideas and Heartbeat West
Web: www.heartbeatideas.com | Twitter:@heartbeatideas | Facebook:
Contacts Corporate Communication + 33 (0)1 44
Investor Relations 43 72 83
Publicis Groupe Investor Relations + 33 (0)1 44
Peggy Nahmany 43 65 00
Martine Hue Global Communications + 33 (0) 1 44
Stéphanie Constand-Atellian 43 74 44
SVP, General Manager,
Publicis Healthcare Communications Heartbeat West +1 212 468
Group (PHCG) 3438
+1 646 701
Heartbeat Ideas/Heartbeat West 6211
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Source: Publicis Groupe via Thomson Reuters ONE
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