Homeowners Rethink Storm Preparedness Over The Past Year Since Superstorm
Embracing storm preparedness, more homeowners investing in standby generators
MILWAUKEE, Oct. 29, 2013
MILWAUKEE, Oct. 29, 2013 /PRNewswire/ -- In the 12 months since Superstorm
Sandy swept across the Northeast the emergency preparedness industry has been
"With more than 7.5 million^1 people left without power in its aftermath,
Superstorm Sandy was a painful reminder of Mother Nature's power," said Greg
Inwood, general manager for Briggs & Stratton Standby Power (NYSE: BGG).
"After enduring Sandy, homeowners realize that preparation ahead of time can
make life a lot easier in the long run and provide peace of mind in the face
of another storm."
Briggs & Stratton's Standby Power division oversees the manufacture, sales and
distribution of its home standby generator products. The home standby
generator and automatic transfer switch are connected to a home's natural gas
or liquid propane fuel source. After detecting that utility power has gone
out, the standby generator automatically turns on within seconds and provides
the home with a seamless supply of power. When utility power is restored, the
home standby generator automatically powers off. In addition to the basics
such as lights and refrigerator, other common home appliances operated by a
standby generator include air conditioners, heaters, refrigerators, electric
stoves, clothes washers/dryers.
How Superstorm Sandy Affected the Generator Industry and Residents
Superstorm Sandy made landfall a year ago this week, leaving almost 8 million
homes and businesses without power in 15 states. Some were in the dark for
"Sandy affecting the Northeast — where a large chunk of our nation's
population and national media outlets resides — was a key factor in pushing
the preparedness discussion forward," said Inwood.
"Before Sandy, a majority of our discussion with consumers was trying to
explain what a standby generator was and how it worked," Inwood said. "This
storm really placed a premium on emergency preparedness in the media and with
that our product category got some mainstream attention. Now we're talking
about what kind of standby generator is best for a homeowner and tailoring the
buying experience to their specific needs. We have seen a double-digit
increase in sales growth throughout the past year and a big reason for that
uptick is the emphasis placed on storm preparedness by the media and families
in the affected areas after storms such as Superstorm Sandy."
Rachel Natelli, from Oradell, N.J., was one homeowner who had a home standby
generator installed prior to the hurricane season last year. Her experience
during Superstorm Sandy was very different from many of her neighbors, some of
which lost power for nine days.
"Our standby generator started right up when the power went out from
Superstorm Sandy," Natelli said. "It was business as usual around our home
while so many others were in the dark for more than a week."
Natelli said the generator powering her home even allowed her to focus on
helping others around her who weren't as fortunate to have power during the
"Our home became a hub of activity for our family and friends who had lost
power. People brought their laundry over to be cleaned or just stopped by to
warm up for a bit," she said. "We cooked meals and made hot chocolate for the
cleanup crews. It was just a blessing to have the generator at the ready
before Superstorm Sandy struck."
According to Inwood, "storm preparedness can still be an overlooked topic
unless a large emergency is presently looming — for both homeowners and the
media. But consumers who have overlooked preparing their homes still have
options. Portable generators are often purchased by homeowners preparing with
little time before a storm rolls in, or even immediately after a home goes
A portable generator runs on gasoline and can be used to power home appliances
and lights. While portable generators need refueling and can only power a few
items in a home, they are a good option for homeowners who need an immediate
solution after a storm.
"Our portable power division typically sees a spike in sales immediately prior
to and in the hours after a strong storm strikes a market," Inwood said.
In addition to the raised awareness on home storm preparedness caused by
Superstorm Sandy, Inwood said, "Product advancements have helped aid the
product category growth with the power management technology that is now
available for our standby generators, allowing homeowners to power all of
their home's appliances with a smaller, more affordable generator. It's
opening the product category to an entirely new demographic."
Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the
world's largest producer of gasoline engines for outdoor power equipment. Its
wholly owned subsidiaries include North America's number one marketer of
portable generators and pressure washers, and it is a leading designer,
manufacturer and marketer of lawn and garden and turf care through its
Simplicity®, Snapper®, SnapperPro® Ferris®, Murray®, Branco® and Victa®
brands. Briggs & Stratton products are designed, manufactured, marketed and
serviced in over 100 countries on six continents. For additional information,
please visit www.basco.com and www.briggsandstratton.com.
SOURCE Briggs & Stratton Corporation
Contact: Jeff Salem, Swanson Russell, 402-437-6409, email@example.com
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