BASF to host West Coast Customs vehicle unveiling and show new car color technologies at SEMA

   BASF to host West Coast Customs vehicle unveiling and show new car color
                             technologies at SEMA

Designers Ryan Friedlinghaus, Chip Foose, Troy Trepanier and the Ringbrothers,
plus racing legend Richard Petty, to make guest appearances

PR Newswire

SOUTHFIELD, Mich., Oct. 29, 2013

SOUTHFIELD, Mich., Oct. 29, 2013 /PRNewswire/ --BASF will reveal a restyled
vehicle, host celebrity autograph sessions and present the latest in car color
technology from their Glasurit®, R-M® and Carizzma Colors™ paint lines at
booth 21441  at the 2013 Specialty Equipment Market Association (SEMA) Show,
Nov. 5 to Nov. 8 in Las Vegas.

A restyled 2013 Scion FR-S from Ryan Friedlinghaus of West Coast Customs will
be unveiled on Nov. 5 at 2:30 p.m. The vehicle will feature BASF's new ONYX™
HD Low VOC Productive System. The new system produces low VOC basecoats that
can be formulated as either waterborne or solventborne – the first system on
the market to provide such options.

Friedlinghaus will attend the unveiling and will be available for autographs.
He will also be in the BASF booth Friday, Nov. 8 at 11 a.m. for a second
autograph session.

BASF will also display other restyled vehicles, including:

  oA 1932 Muroc "Magnatude" Roadster from Chip Foose of Foose Designs painted
    using Glasurit 90-Line Butterscotch Pearl with Champagne metallic;
  oA 1969 Talledega Torino GPT Special from Troy Trepanier of Rad Rides by
    Troy painted using Glasurit 90-Line Tennessee Whisky Gold gloss and
    Daytona Sand satin; and
  oA 1967 Camaro from Ultimate Auto featuring Ruthless Red from Carizzma

Racing legend Richard Petty will also be hosting an autograph session at the
BASF booth, with Foose, Trepanier and the Ringbrothers,as well as live online

For the complete schedule of these events, please visit our Facebook Events

For more information on our products, please visit:

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North
American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than
16,600 employees in North America, and had sales of $18.5 billion in 2012. For
more information about BASF's North American operations, visit

BASF is the world's leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics, performance products and crop
protection products to oil and gas. We combine economic success with
environmental protection and social responsibility. Through science and
innovation, we enable our customers in nearly every industry to meet the
current and future needs of society. Our products and solutions contribute to
conserving resources, ensuring nutrition and improving quality of life. We
have summed up this contribution in our corporate purpose: We create chemistry
for a sustainable future. BASF had sales of €72.1 billion in 2012 and more
than 110,000 employees as of the end of the year. Further information on BASF
is available on the Internet at


Contact: Susan D. Jackson, BASF Corporation, Tel: (248) 304-5413, Email:; BASF Corporation, 100 Campus Drive, Florham Park, New
Jersey 07932,
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