VIP Appoints New Vice President of Marketing, Kim Cecchini, Building on Expanding Market Presence

VIP Appoints New Vice President of Marketing, Kim Cecchini, Building on 
Expanding Market Presence 
FOLSOM, CA -- (Marketwired) -- 10/29/13 --   Visionary Integration
Professionals (VIP), a national consulting, technology, and
outsourcing firm, has appointed Kim Cecchini as vice president of
marketing. Cecchini brings more than 20 years of experience helping
high-growth companies achieve measurable results through strategic
communications initiatives.  
This appointment reflects VIP's expanding and increasingly strategic
communications focus in response to growing market demand for the
company's offerings. In this new role, Cecchini will be responsible
for executing the company's marketing and corporate communications
strategy and overseeing all lead generation, branding, and
positioning initiatives.  
"Our legacy of success has been firmly tied to our ability to deliver
measurable, integrated results through purposeful strategy, planning,
and execution," said Jonna Ward, CEO of VIP. "Further development of
our marketing function reflects our commitment to continually evolve
our brand and innovative offerings in response to changing market
demands. We are excited to welcome Kim Cecchini to our team as a
seasoned technology industry marketing and corporate communications
expert." 
Cecchini has supported technology industry leaders including
Microsoft, Adobe, and Dell, as well as a significant number of
successful emerging technology companies. Her vast industry
experience encompasses federal contracting, IT, healthcare, policy
communications, and a variety of commercial and trade association
verticals. Prior to VIP, Cecchini lead messaging and positioning for
rapid growth organizations as COO of Larkin Communications, a
strategic communications consulting company. She helped generate five
positive acquisitions by such companies as IBM and Experian. Cecchini
holds a Bachelor of Arts degree in speech communication from George
Mason University.  
"Joining VIP gives me the opportunity to become part of an
organization that underpins my passion for technology industry
success and the story behind that success," Cecchini said. "I am
truly excited to become part of such a results-driven company under
the leadership of one of the brightest and most experienced executive
teams I've seen. I'm looking forward to helping our clients and
stakeholders realize even greater results as we work to fine tune and
strengthen our positioning and the corresponding communication
vehicles that help further VIP's value proposition."  
About VIP
 Visionary Integration Professionals (VIP) is a consulting,
technology, and outsourcing firm with more than 900 federal, state
and local, and commercial clients. VIP helps clients achieve
measurable results by maximizing revenue, mitigating risks, and
reducing costs. VIP has five offices across the U.S, including its
headquarters in Folsom, California. Learn more at
www.vipconsulting.com.  
Media Contact: 
Leah Hagans 
Visionary Integration Professionals (VIP)
lhagans@vipconsulting.com
916-985-9625
 
 
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