Save the pillows, sleep better

                        Save the pillows, sleep better

Philips launches "Save the Pillows" campaign to raise awareness of sleep apnea
and encourage snorers and their bedmates to assess risk

PR Newswire

MURRYSVILLE, Pa., Oct. 29, 2013

MURRYSVILLE, Pa., Oct. 29, 2013 /PRNewswire/ -- Your pillow has a message for
you: "Your snoring is annoying and could be dangerous to your health."
Frequent loud snoring, pauses in breathing and gasping for air are not only
habits that annoy your bed pillows, but could also be signs of sleep apnea.
This serious sleep disorder has been linked to obesity, diabetes and heart
disease. With its "Save the Pillows" campaign, Royal Philips (NYSE: PHG, AEX:
PHIA) is working to cast light on this often overlooked health issue, helping
to educate the estimated 22 million sleep apnea sufferers in the United
States, of which 80 percent are projected to be undiagnosed.

"Save the Pillows" takes a unique approach to raising awareness of sleep apnea
by featuring pillows and their colorful commentary on the trials of living
with an undiagnosed sufferer. Using humor to speak directly to at-risk
patients and their bedmates (who are often the first ones to notice snoring
and other symptoms), Philips aims to draw attention to the signs of this
serious disorder and the consequences that may result without treatment.

"Representing the diverse audience of sleep apnea sufferers and their
bedmates, the Save the Pillows campaign aims to broaden awareness about this
disorder, as well as the importance of sleep health and overall wellness,"
says Teofilo Lee Chiong, M.D., Chief Medical Liaison, Philips Home Healthcare
Solutions. "With this campaign, we are encouraging everyone to be better
informed about this serious health condition, take action to assess their risk
and get treatment when needed."

The campaign, launching first in Texas, stresses the importance of recognizing
the signs of sleep apnea and getting evaluated by a physician. The lead
"spokespillows" aim to educate people on the warning signs of sleep apnea and
to encourage people to take the quiz, which poses a few simple questions to
assess risk of sleep apnea. In addition to the risk quiz, the campaign's main
web site,, provides helpful tools, including resources to
recognize symptoms, entertaining and educational videos, social media channels
to follow, fast facts about sleep apnea and links to experts and organizations
that can offer more information on the disorder.

Learn how undiagnosed sleep apnea can impact overall health and wellness, take
the sleep apnea risk quiz, or share it with someone you care about. Save the
pillows and sleep better by visiting

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being
company, focused on improving people's lives through meaningful innovation in
the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the
Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs
approximately 116,000 employees with sales and services in more than 100
countries. The company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting applications,
as well as male shaving and grooming and oral healthcare. News from Philips is
located at

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SOURCE Royal Philips

Contact: Alicia Cafardi, 724-387-4439,
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