Direct Energy Launches First Mobile Application

               Direct Energy Launches First Mobile Application

Functional, Customer Friendly App Provides Convenience For Customer To
Interact With Direct Energy In A Mobile Environment

PR Newswire

HOUSTON, Oct. 29, 2013

HOUSTON, Oct. 29, 2013 /PRNewswire/ --Direct Energy has launched its new,
customer friendly mobile application substantially increasing and enhancing
the company's ability to interact with its customers in the mobile
environment. The app is the company's first.


The smartphone app, offered on both the Apple iOS and Google Android
platforms, provides added functionality and convenience for Direct Energy's
customers. It allows Direct Energy's customers to view their account balance,
check their electricity usage, make payments, update their account
information, find home services locations and contact the company via the app.
Customers who have multiple accounts with Direct Energy will also be able to
manage all of them in one place.

For potential and future customers, the app also has been developed to allow
them to sign up for new service.

"Increasingly, consumers are using their smartphones as their primary
computing device," said Monte Beck, chief marketing officer for Direct Energy.
"Through our new mobile smartphone application, we are making online account
management easier for them while also setting the industry standard engaging
our customers with the amenities offered on the app."

The ability to engage on the app also extends to the user's contacts. The app
accesses the contacts encouraging the user take part in Direct Energy's
referral program, where they can receive credits on their energy bill for
referring their friends to Direct Energy.

Direct Energy partnered with Xamarin and Pariveda Solutions to create the
application. For more information, you can visit A
case study about the application can be found at

About Direct Energy
Direct Energy is one of North America's largest energy and energy-related
services providers with more than 6 million residential and commercial
customer relationships. Direct Energy provides customers with choice and
support in managing their energy costs through a portfolio of innovative
products and services. A subsidiary of Centrica plc (LSE:CNA), one of the
world's leading integrated energy companies, Direct Energy operates in 46 U.S.
states plus the District of Columbia and 10 provinces in Canada. For more
information, visit

SOURCE Direct Energy

Contact: Micah Hirschfield, Direct Energy, 713-877-3805 office, 281-908-6597
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