Extreme Reach's Acquisition of DGIT's TV Business Clears Antitrust Review

Extreme Reach's Acquisition of DGIT's TV Business Clears Antitrust Review

NEEDHAM, MA, Oct. 29, 2013 (GLOBE NEWSWIRE) -- FOR IMMEDIATE RELEASE

Media Contacts:
Extreme Reach
Neil Kornstedt
Director of Communications
(206) 686-1059
nkornstedt@extremereach.com

  Extreme Reach's Acquisition of DGIT's TV Business Clears Antitrust Review

NEEDHAM, MA, October 29, 2013- Extreme Reach, Inc., a leading video platform
for integrated TV, online and mobile advertising, announced today that its
acquisition of the TV business of Digital Generation, Inc. (NASDAQ: DGIT) for
$485 million in cash has cleared antitrust review by the FTC. The company has
received notification that early termination of the waiting period under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, has been
granted with respect to the proposed acquisition of the TV business of Digital
Generation, Inc.

In August 2013, Extreme Reach announced its plans to acquire all of DGIT's
TV-centric business units, (collectively called Video Fusion) including DG's
broadcast distribution and production services businesses. Once the
transaction is complete, DGIT will no longer offer broadcast-related services.

John Roland, CEO of Extreme Reach said, "Now that this acquisition has cleared
the FTC, we're a major step closer to fulfilling our aggressive growth plans
and vision. Our platform is the first to enable advertisers and agencies to
seamlessly leverage video advertisements across every screen. When completed,
the acquisition will help us transform the workflow and measurement of
multi-screen campaigns for more advertising clients."

The completion of the transaction is subject to approval by DGIT's
shareholders, as well as the satisfaction or waiver of the other closing
conditions specified in the proposed agreement. The transaction is expected to
close in the first quarter of 2014.

About Extreme Reach
Extreme Reach is a leading provider of cross-media video advertising solutions
that span TV, online, mobile and all other video media. The Extreme Reach
video platform enables the seamless management, delivery and measurement of
multi-screen advertising campaigns. The company's cross-media video ad
delivery network is the largest in the world. More than 3,000 advertisers and
agencies look to Extreme Reach to connect and simplify their video
advertising. The company is headquartered in Needham, Mass., with offices in
New York, Chicago, Burbank, Detroit, Toronto, San Francisco, Dallas, Seattle
and Louisville. Extreme Reach is one of America's 200 fastest growing private
companies (#171, Inc. 500, 2013).

For more information, visit the Extreme Reach website:extremereach.com.

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CONTACT: Extreme Reach
         Neil Kornstedt
         Director of Communications
         (206) 686-1059
         nkornstedt@extremereach.com

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