BMO Teams Up With Toronto Raptors for Title Sponsorship of Canada's NBA Team
BMO becomes the official bank of the Raptors and proud partner of the
team's 2013-14 season
TORONTO, ONTARIO -- (Marketwired) -- 10/29/13 -- The Toronto Raptors
and BMO Financial Group have announced a multi-year partnership that
will see the bank join Canada's NBA team as title sponsor and serve
as the official bank of the Raptors. The agreement builds on a
long-time partnership between BMO and Maple Leaf Sports &
"Basketball has established itself as one of the most popular
participation sports among Canadian youth, and the future of the game
in this country is even brighter," said Joanna Rotenberg, Chief
Marketing Officer and Head of Strategy, BMO Financial Group. "We are
thrilled to build on the exciting momentum around the Raptors,
including the team's upcoming twentieth anniversary and the NBA All
Star Game coming to Toronto in 2016. This ideal partnership extends
the BMO brand with the NBA in Canada and the U.S. - we are also major
sponsors of the Chicago Bulls and the Milwaukee Bucks."
As a new platinum partner of the Raptors, BMO will have a strong
in-arena presence, including the bank's branding on the basketball
court, and on broadcasts for Raptors games. BMO and the Raptors will
team up to offer new products to customers, and at the grassroots
level as the bank brings impactful community basketball programs
similar to those delivered at BMO Field with Toronto FC and BMO youth
soccer programs across Canada.
"BMO recognizes the growing power of basketball in Canada and the
fantastic opportunity we have to work together as partners to bring
the game to fans at all levels, much like we've been able to do
together with soccer," said David Hopkinson, Chief Commercial Officer
at Maple Leaf Sports & Entertainment. "We have seen record numbers
for basketball participation and viewership across the country over
the past year, and we are thrilled to team up with a premier partner
like BMO to bring Raptors NBA basketball to our fans."
The popularity of basketball in Canada is on the rise with 19 per
cent increase in television viewership over the past year and an
estimated 6.7 million fans across the country. Fifty-seven per cent
of NBA fans are under the age of 35 and the sport is becoming more
popular with new Canadians.
BMO and Raptors Team Up for Customers, Community and Charities:
-- BMO Power of Blue - exclusive entrance to Raptors games, and discounts
on tickets and merchandise
-- BMO Raptors Mobile Fan Zone - replica Raptor dressing room will visit 30
communities across Canada
-- Local Charities - 10 local charities will be invited as guests to watch
pre-game warmup, meet players and attend game
-- Community Clinics - Raptors players and coaches, along with national
team players will host basketball skills clinics
About Maple Leaf Sports & Entertainment Ltd.
Maple Leaf Sports & Entertainment (MLSE) is one of the world's
premier sports and entertainment companies that owns the Toronto
Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies
(AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and
three digital channels - Leafs TV, NBA TV Canada and GOLTV Canada.
MLSE has also invested in four of Toronto's sports facilities: Ricoh
Coliseum, home of the Marlies; BMO Field, home of Toronto FC; Lamport
Stadium; and the MasterCard Centre for Hockey Excellence, the
practice facility for the Maple Leafs and Marlies. MLSE operates and
manages events at Ricoh Coliseum and BMO Field.
About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is a
highly-diversified North American financial services organization.
With total assets of $549 billion as at July 31, 2013, and more than
46,000 employees, BMO Financial Group provides a broad range of
personal and commercial banking, wealth management and investment
banking products and solutions.
BMO Financial Group
BMO Financial Group
Maple Leaf Sports & Entertainment
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