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TCL Multimedia Joins Forces with IMAX



                    TCL Multimedia Joins Forces with IMAX

  PR Newswire

  HONG KONG, Oct. 29, 2013

- Cross-industry corporation will develop and provide total end-to-end premium
high-end private theatre system

- Extending foothold into cutting-edge entertainment technologies

HONG KONG, Oct. 29, 2013 /PRNewswire/ -- TCL Multimedia Technology Holdings
Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070), today
announced that it has entered into a joint venture agreement with IMAX
Corporation (NYSE: IMAX, TSX: IMX) ("IMAX"), the world's leading entertainment
technology company for the establishment of "TCL-IMAX Entertainment Co., Ltd."
which will be engaging in the development, manufacture and distribution of
premium high-end private theatre systems in China and other selected global
markets starting from 2015. Under the joint venture, the companies will
provide end-to-end premium high-end total home entertainment solutions to
consumers covering hardware, software, service and content.

This 50/50 joint venture between the two parties will initially operate in
Hong Kong and Mainland China and include research and development, sales,
marketing and manufacturing, and feature IMAX-enhanced, current theatrical
content delivered to consumers at home. The parties are also in discussions
with local content providers regarding a variety of options in and around
Greater China.

This landmark cooperation follows TCL Multimedia's recent accomplishments in
provision of total home viewing solutions to consumers covering hardware,
software, service and content. Leveraging TCL Multimedia's strong expertise in
display and manufacturing technologies, world-leading distribution networks
with unparalleled presence in emerging markets and strong footholds in smart
home appliances, this joint venture will draw on IMAX's best-in-class
projection and sound technology to provide end-to-end premium high-end total
home entertainment solutions from content creation to deliveries to consumers'
homes.

This cooperation expands TCL Multimedia's horizon in providing customers home
entertainment experiences in the world's best-in-class enhanced theatrical
formats. It will also provide TCL Multimedia with a new global business
opportunity and further enhance the "fashionable, international and high-end"
image of the TCL brand. For IMAX, this represents one of the carefully
orchestrated efforts to expand its market share in China and overseas markets
to additional platforms, leveraging TCL Multimedia's strong distribution
networks in the consumer electronics B2C space and deep understandings in
these markets.

"The cooperation with IMAX marks an important milestone for TCL's
internationalized process. TCL has transformed from a traditional
manufacturing enterprise to an international technology enterprise. TCL
provides not only entertainment terminals but also a total solution to
consumers with better entertainment experiences, delivering the perfect
marriage of these two elements," said TCL Multimedia Chairman Mr. Li
Dongsheng, "There is no company better-equipped and more knowledgeable than
IMAX to deliver that premium experience. Together, we plan to leverage the
complementary assets of our companies to create a high-quality end-to-end home
theatre solution."

"This joint venture with TCL Multimedia reflects our commitment to expand The
IMAX Experience® to additional platforms," said IMAX CEO Mr. Richard L.
Gelfond. "As one of the fastest-growing and most innovative players in the
global entertainment technology marketplace, with a strong expertise in
display and manufacturing, TCL Multimedia is an ideal partner to help us
change the way people around the world experience their favorite content in
the home environment." 

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock
code: 01070) is one of the leading players in the global TV industry. TCL
Multimedia is engaged in the research and development, manufacturing and
distribution of consumer electronic products. Its ultimate holding company is
TCL Corporation. According to the latest DisplaySearch report, the Group's
global LCD TV market share increased from 5.8% in 2012 to 7.3% in the first
quarter of 2013, thus lifting its global ranking to No.3. The Group remained
the No.1 position in the LCD TV market in the PRC with a market share of
20.2%.

For more information, please visit its website: http://multimedia.tcl.com .

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you beyond the edge
of your seat to a world you've never imagined. Top filmmakers and studios are
utilizing IMAX theatres to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful theatrical
distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing.  As of Sept. 30, 2013, there were 785
IMAX theatres (653 commercial multiplexes, 19 commercial destinations and 113
institutions) in 55 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®,
The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX
Corporation. More information about the Company can be found at www.imax.com .
You may also connect with IMAX on Facebook ( www.facebook.com/imax ), Twitter
( www.twitter.com/imax ) and YouTube ( www.youtube.com/imaxmovies ).

For further information, please contact:

iPR Ogilvy Ltd. Juliana Li+852-2169-0467  tclmultimedia@iprogilvy.com

Website: http://multimedia.tcl.com
Website: http://www.imax.com
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