Urban Airship Cites Rapid International Growth as Factor in Record Quarterly Results

Urban Airship Cites Rapid International Growth as Factor in Record Quarterly 
New Mobile Maturity Self-Assessment Survey Helps Brands Benchmark
Mobile Efforts and Identify New Opportunities 
LONDON, UNITED KINGDOM -- (Marketwired) -- 10/29/13 --  Urban
Airship, the global leader in mobile solutions to build relationships
with connected consumers today announced rapid international adoption
of its Mobile Relationship Management (MRM) solutions driven by its
EMEA headquarters in London, which contributed to a record third
quarter for Urban Airship. In 2013, more than 150 new global brands
adopted Urban Airship's solutions to power their mobile engagement
and loyalty programs and the company is seeing adoption broaden
beyond its flagship, market-leading push messaging service to include
location targeting, in-app messaging and its digital wallet
management solution. 
Since opening less than a year ago, Urban Airship EMEA has signed
well more than 50 new customers, including: ASOS, Blinkbox Music,
British Sky Broadcasting Group, Editora Globo, FTBPro, Newspaper
Expressen, Marks & Spencer Plc., News International and Zalando.de.
In addition, Urban Airship EMEA has expanded the company's partner
program for mobile app development firms, signing 6 new partners in
2013 who will use Urban Airship's MRM solutions to drive greater
mobile engagement and loyalty for brand clients.  
To assist agency, system integrators and mobile app development firm
partners solve client challenges and create valuable mobile
solutions, Urban Airship has appointed Steve Tan as head of strategic
EMEA partner alliances. Tan brings more than 12 years experience
delivering mobile applications and solutions for global brand
including: Sky Go, Turner Broadcasting and pre-loaded Facebook,
last.fm and YouTube apps for Motorola.  
Recently, Forrester Research, Inc., said, "Push notifications are the
ideal tool to combine mobile marketing's unique benefits: intimacy,
immediacy, and context... Push notifications are now a mainstream
phenomenon among most European online smartphone app users: 89% of
iOS app users receive push notifications, while 83% of Android app
users do." (Push Mobile Engagement To The Next Level, Forrester
Research, Inc., 10/17/2013) 
Download Forrester's report he
re, or take Urban Airship's
three-minute Mobile Maturity Self-Assessment to get Forrester's
research as well as a personalized report with benchmarks and
suggested next-level opportunities. 
"One of the greatest opportunities for brands today is the mobile
channel, and many companies are already seeing that the majority of
their traffic, customer interactions and transactions are taking
place through mobile devices," said Nigel Arthur, managing director
of Urban Airship EMEA. "Only mobile delivers brands into customers'
hands, offers access to an always-on audience and provides deep
analytics. It's no surprise that the pressure is on brands to find
smarter, proven ways to create deeper mobile engagement."  
About Urban Airship
 Urban Airship enables brands to build
relationships with their constantly connected customers through
Mobile Relationship Management solutions that streamline delivering
highly targeted cross-platform mobile push messages and creating and
managing Apple Passbook passes and Google Wallet cards. Billions of
push messages and tens of thousands of passes are delivered each
month, sparking exceptional consumer experiences, driving app
engagement and increasing customer loyalty and lifetime value for
leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon,
Walgreens and Warner Bros. The company's solutions manage the
end-to-end process of high-performance push messaging,
location-targeted messaging and digital wallet management. For more
information, visit www.urbanairship.com and follow us on Twitter
Media Contacts: 
Adrian Ma or Joe Satari (EMEA)
Fanclub PR
+44 207 096 1375
Corey Gault
Urban Airship
+1 971-200-4507
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