Standard Life Value of an Hour Survey: How Will You Spend Your Extra Hour?

Standard Life Value of an Hour Survey: How Will You Spend Your Extra Hour? 
Canadians are so time-crunched that 62 per cent think life is passing
them by, new study finds 
TORONTO, ONTARIO -- (Marketwired) -- 10/29/13 --  
Editors Note: There is a video associated with this press release.  
With the clocks about to fall back and give busy Canadians the rare
luxury of an extra hour, people across the country will be deciding
how they will spend their precious gift of time.  
A Standard Life Value of an Hour Survey conducted for Big Brothers
Big Sisters shows how busy Canadians actually are and what they would
do if they had an extra hour each week. Consider how your time
preferences compare.  
Standard Life Value of an Hour Survey Findings: 

--  One in five Canadians (15 per cent) are so time deprived they would use
    their extra hour to sleep 
--  One in three (33 per cent) would strengthen personal relationships by
    spending time with family and friends 
--  Nearly two in ten (17 per cent) would focus on their health by
--  More than one in ten (13 per cent) would finish household errands 
--  One in ten (11 per cent) would pursue personal interests and hobbies 
--  Less than one in ten (six per cent) would devote an extra hour to
    community service 
--  Only four per cent would spend their extra hour working

"The study shows how badly time-stressed Canadians need to make more
time for their needs," says Bruce MacDonald, president and CEO of Big
Brothers Big Sisters of Canada. "The fact that people have to forgo
something as personally enriching as family time or volunteering
shows we often pay too high a price for the hectic pace of our lives.
Imagine what would happen if everyone could free up even a little
time each week to help others. Communities and individuals would be
transformed for the better. 
The evidence for time as a barrier to volunteering is compelling. The
Standard Life survey found that 66 per cent of Canadians would most
likely volunteer if their personal schedule was less hectic. Almost
two thirds (65 per cent) indicated they were likely to volunteer
provided only a small time commitment was required each week. Almost
half (45 per cent) reported that lack of time was the biggest barrier
stopping them from working in their communities. 
Canadians also know that their busy schedules exact a high toll on
their quality of life. Nearly two thirds (62 per cent) agreed that
they are so busy that they sometimes think life is passing them by.  
"This survey sends a clear message to Canadian charities starved for
volunteers: there's a huge pool of potential volunteers out there
provided volunteer opportunities are tailored to busy schedules,"
says MacDonald. "At Big Brothers Big Sisters, for example, we have
introduced a range of popular volunteer opportunities, such as
in-school mentoring, that involve only one hour a week."  
Few organizations understand the power that volunteering has in
bringing people on a path to personal satisfaction and happiness
better than Standard Life. For the past four years, the company has
focused much of its community support on inspiring Canadians to
become youth mentors through Big Brothers Big Sisters.  
When it comes to the personal rewards of volunteering, Canadians get
it. Among those polled who currently volunteer, virtually all (99 per
cent) rated the experience as either very satisfying (70 per cent) or
somewhat satisfying (29 per cent). 
"When individuals give of their time to the community, everybody
wins. The charities they support benefit. Studies show that people
who volunteer are healthier and happier and, as employees, they're
more engaged and more receptive to learning new skills," says Charles
Guay, president and CEO of Standard Life in Canada. "A single hour
can change many lives. We hope these survey findings will inspire
Canadians to make time to volunteer." 
The survey was conducted by Ipsos Reid from September 19 to 24, 2013.
A sample of 1,011 Canadian adults from Ipsos' online panel was
interviewed. Weighing was employed to ensure the sample's composition
reflects that of the adult population according to census data and to
provide results intended to approximate the sample universe. The
precision of online polls is measured using a credibility interval.
In this case, the poll is accurate to within +/- 3.5 percentage
points had all Canadians been polled. 
About Big Brothers Big Sisters of Canada 
For one hundred years, Big Brothers Big Sisters has been making a
positive difference in the lives of Canada's youth by developing and
implementing a wide range of mentoring programs. BBBS volunteer
mentors teach by example the importance of giving back, of staying in
school, and of respecting family, peers and community.  
BBBS provides quality mentoring services for more than 40,000
children and teenagers. The community-based youth mentoring
organization currently has over 25,000 volunteer mentors working at
118 agencies that serve children in over 1,000 communities across the
country. Visit 
About Standard Life  
Standard Life provides long-term savings, investment and insurance
solutions to more than 1.4 million Canadians, including group
retirement and insurance plan members. 
Standard Life in Canada has been doing business for 180 years and has
approximately 2,000 employees. It is the largest operation outside of
the United Kingdom of Standard Life plc, its parent company
headquartered in Edinburgh, Scotland.  
Standard Life has a long-standing commitment to the communities in
which it conducts business. It gives back through corporate donations
and sponsorships, and its internationally-recognized employee
community engagement programwhich encourages Standard Life employees
to volunteer with and provide financial assistance to organizations
they personally support. 
The video is available at the following address:
Leslie Booth
Xposure PR
905.339.2209 ext. 6
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