MarketLive Holiday Survey Reveals Shipping and Retail Experience Are Key to Success

MarketLive Holiday Survey Reveals Shipping and Retail Experience Are Key to 
Success 
Online Retailer and Consumer Survey Results for the 2013 Holiday
Season 
PETALUMA, CA -- (Marketwired) -- 10/29/13 --  MarketLive, the leading
eCommerce platform for high-growth merchants, has released its annual
online retailer survey and recommendations for the 2013 holiday
retail season. Among the many report findings, MarketLive found that
an overwhelming majority of holiday shoppers will respond to
retailers' promotions offering free shipping, and they will
ultimately shop with the retailer who can guarantee an on-time
delivery date and/or the best shopping experience. 
The survey sample included 1,000 consumer questionnaires. The report
illustrates consumer survey results with tactical examples drawn from
promotional campaigns by Nordstrom, Sport Chalet, Sephora, Cost Plus
World Market, Lowe's, Home Depot, Pottery Barn, REI, Restoration
Hardware, Sundance Catalog, Helzberg Diamonds, Amazon, Blue Nile, and
Francesca's.  
"This year's survey underlined the need for retailers to prepare and
be able to adapt more than ever for the holiday season," said Lauren
Freedman, President, the e-tailing group. "Responses clearly
demonstrate that online shopping is becoming the norm across all
categories -- and price and a near-perfect experience are the drivers
of conversion." 
Among the consumer trends that online retailers can expect this
holiday shopping season: 


 
--  91% of online shoppers will respond to a promotion that offers free
    standard shipping
--  87% will shop with the online retailer who can guarantee an on-time
    delivery date
--  72% want to buy or reserve a product online (or via their mobile
    phone) for pickup, before coming to the store
--  69% plan to shop online on Cyber Monday (edging out the 68% who plan
    to shop on Black Friday)
--  65% of online shoppers still want a traditional gift card/gift
    certificate to give, and rank it the #1 gifting tool
--  52% want online retailers to have a 'Wish List' or registry where they
    can find out what others want
--  38% will be loyal to a retailer because of their loyalty/rewards
    program; 51% will be loyal because of their customer service; 90% will
    be loyal because of their prices
--  31% will pay full price for a gift if they receive free shipping

  
"Online shoppers have become quite savvy. They know how to comparison
shop from their mobile phones and they have come to expect certain
things like free shipping," said Ken Burke, founder and chairman of
MarketLive. "But our survey also uncovered many tactical things that
online retailers can do this holiday season -- like tangible gift
cards, 24/7 customer service reps and online ratings and social
sharing -- to attract customers, retain margins, and compete
successfully this holiday season." 
Interested media may request a copy of the report by contacting Renee
Newby at renee@rocketscience.com or +1-415-464-8110 x213.  
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About MarketLive
 Since 1995, MarketLive, Inc., has been the leading
provider of eCommerce technology and services that help fast-growing
companies successfully sell goods and services online. Designed to
meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLive(R) eCommerce
Suite and MarketLive's best practices-based Intelligent Selling(R)
methodology enable merchants to enhance their customers' experience
online while dramatically improving acquisition, conversion, and
retention rates.  
The MarketLive platform is the most retail-targeted, fully featured,
customizable eCommerce solution on the market today. MarketLive
powers many successful retail eCommerce sites, including Armani
Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg,
John Deere, Title Nine, Intermix and others.  
For more information, visit www.marketlive.com.  
Media Contact:
Renee Newby
Rocket Science PR, for MarketLive
Office: +1 415 464 8110 x213 
Mobile: +1 757 651 6554 
Email: renee@rocketscience.com