ARM TechCon 2013 Offers Free ARM Accredited Engineer Training and Developer-Focused Workshops

      ARM TechCon 2013 Offers Free ARM Accredited Engineer Training and
                         Developer-Focused Workshops

HP and Oracle Join Roster of Keynote Speakers, Putting Spotlight on the
Enterprise and Internet-of-Things

PR Newswire

SAN FRANCISCO, Oct. 29, 2013

SAN FRANCISCO, Oct. 29, 2013 /PRNewswire/ --UBM Tech andARM, the leading
supplier of semiconductor IP, today announced a series of special events
taking place during ARM TechCon, which will be held at the Santa Clara
Convention Center in Santa Clara, Calif., from Oct. 29 – Oct. 31, 2013.


Aimed at furthering education on the development of ARM-based products,
promoting networking between ARM and its large ecosystem of partners, and
recognizing the best-in-class technologies, special events at ARM TechCon 2013

  oARM Accredited Engineer (AAE) Program: Following the success of last
    year's one-day AAE training session, the AAE program team at TechCon 2013
    will deliver another day of free training on Tuesday, Oct. 29. This year's
    theme will focus on the main elements of the Cortex-M Architecture Profile
    to accompany the new ARM Accredited MCU Engineer (AAME) accreditation.
    Course topics include the ARMv7-M and ARMv6-M architecture profiles and
    debug features of the Cortex-M microcontrollers.
  oDeveloper Summit: Held at the Network Meeting Center at the TechMart
    adjacent to the convention center during the entirety of TechCon, the
    Summit will feature developer-focused technical talks and hands-on
    workshops from ARM and partners such as Goo Technologies, BlackBerry, and
    Google. Attendees can view presentations at no cost on a variety of topics
    that include applications, gaming, UI, GPU compute, embedded, and
    enterprise. Interested participants can register here.
  oBeer Garden: Attendees are encouraged to join ARM on Wednesday, Oct. 30,
    from 5:45-7:15 p.m., for a fun-filled evening full of music, games, and
  oARM TechCon Awards: Taking place prior to the keynote presentation on
    Thursday, Oct. 31 at 9:00 a.m., ARM will announce the Best in Show Awards
    recognizing the greatest new technologies on display at ARM TechCon.
    Categories this year include Best in Show Chip Design, Best in Show
    Hardware Design, and Best in Show Software Design.

Keynote Speakers Focus on Innovative Technology

In addition to previously announced keynotes from ARM CEO Simon Segars and
Daniel Kraft, a Stanford and Harvard trained physician-scientist, inventor,
entrepreneur, and innovator, UBM Tech and ARM also announce the addition of
three new keynote addresses. Martin Fink, CTO and Director of HP Labs, will
discuss the way HP is dramatically changing how servers are built to handle
cloud computing, Big Data, and mobility on Tuesday, Oct. 29, from 9:15-10:15

OnThursday, Oct. 31,at9:10 a.m., John Cornish, ARM's executive vice
president and general manager of the system design division, will discuss the
rapidly growing Internet-of-Things (IoT) market. Attendees will learn how
quickly IoT models will be deployed, the value those models can bring to
different sectors, and how ARM and its extended partner ecosystem is committed
to delivering a solid IoT foundation based on open standards, diversity, and
choice. Immediately following that presentation, Oracle's Nandini Ramani, vice
president, Java Platform, will discuss the role Java plays in the technologies
that will bring IoT to market and how ARM and Oracle are collaborating to
enable this developer community.

ARM TechCon will feature more than 75 Partners on the expo floor, including
show sponsors. Platinum Sponsors include Cadence, Freescale and Mentor
Graphics; Gold Sponsors are AMD, Green Hills Software, Hewlett-Packard, IAR
Systems, Samsung and Synopsys; and Silver Sponsors are Infineon, Oracle,
Rambus, STMicroelectronics, TSMC and Xilinx.

Media and analysts interested in attending, please proceed to room 204 in the
Santa Clara Convention Center for media registration.

Important Links

  oConference program – Get information on sessions, keynotes, and more to
    start building a daily agenda here.
  oExhibitor list – View the dynamic exhibitor list here.

AboutUBM Tech
UBM Techis a global media business that brings together the world's
technology industry through live events and online properties. Its
community-focused media and events provide expertly curated content along with
user-generated content and peer-to-peer engagement opportunities through its
proprietary, award-winning DeusM community platform. UBM Tech's brands
includeEE Times,Interop,Black Hat,InformationWeek,Game Developers
Conference,CRN, andDesignCon. The company's products include research,
education, training, and data services that accelerate decision making for
technology buyers. UBM Tech also offers a full range of marketing services
based on its content and technology market expertise, including custom events,
content marketing solutions, community development and demand generation
programs. UBM Tech is a part ofUBM(UBM.L), a global provider of media and
information services with a market capitalization of more than $2.5 billion.

About ARM
ARM designs the technology that is at the heart of advanced digital products,
from wireless, networking and consumer entertainment solutions to imaging,
automotive, security and storage devices. ARMs comprehensive product offering
includes RISC microprocessors, graphics processors, video engines, enabling
software, cell libraries, embedded memories, high-speed connectivity products,
peripherals and development tools. Combined with comprehensive design
services, training, support and maintenance, and the company's broad partner
community, they provide a total system solution that offers a fast, reliable
path to market for leading electronics companies. Find out more about ARM by
following these links:

Download Shared Purpose 8 Leadership Lessons for the Ecosystem AgeThe secrets
of success from the Connected Community surrounding ARM

Find out more about ARM by following these links:

ARM Website:
ARM Connected Community®:
ARM Blogs:
ARMFlix on YouTube:

ARM on Twitter:


For more information on UBM Tech please contact:
Linda Uslaner, Marketing Director
T: 516.562.5843,

For more information on ARM please contact:
Leslie Clavin, Vice President, The Racepoint Group
T. 415.694.6717,

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