Charles & Colvard® Launches Forever Brilliant® Moissanite Collection at

  Charles & Colvard® Launches Forever Brilliant® Moissanite Collection at

    Alliance with National Retailer to Broaden Availability of Moissanite

Business Wire

MORRISVILLE, N.C. -- October 29, 2013

Charles & Colvard, Ltd. (NASDAQ: CTHR), the exclusive global supplier of The
World’s Most Brilliant Gem^®, has entered into a distribution agreement with
Kohl’s Department Stores to supply Forever Brilliant^®, a finer grade of
moissanite gemstone that radiates with more fire, more brilliance and more
luster than ever before for Beginning in mid-October, Kohl’s online
customers were able to purchase Charles & Colvard’s Forever Brilliant^®
moissanite fine jewelry in 14 karat gold in a variety of designs including
earrings and necklaces.

With 10% more brilliance than diamonds, at approximately 1/10th of the cost,
Forever Brilliant^® gems dance with sparkles of bright light that exceeds
expectations… exclusively created by Charles & Colvard.

“We are thrilled to announce this partnership with Kohl’s, bringing our
Forever Brilliant^®  jewelry to Kohl’s customers just in time for the busy
holiday shopping season,” said Randy N. McCullough, CEO at Charles & Colvard.
“Kohl’s national footprint represents an excellent opportunity for us to
expand awareness of Forever Brilliant^®  by bringing The World’s Most
Brilliant Gem^® to discerning women across America thus broadening our
consumer base.”

Through this alliance, the collection of Forever Brilliant^®  fine jewelry
which includes studs, solitaire pendants, and fashion pieces, will be sold
through Kohl’s online jewelry store.

More information about the entire Charles & Colvard moissanite line is
available at

About Charles & Colvard:

Charles & Colvard, Ltd., is the global sole source of moissanite, a unique,
near-colorless created gemstone that is distinct from other gemstones and
jewels based on its exceptional fire, brilliance, luster, durability, and
rarity.Charles & Colvard Created Moissanite^®andForever Brilliant^®are
currently incorporated into fine jewelry sold through domestic and
international retailers and other sales channels. Charles & Colvard, Ltd.’s
common stock is listed on the NASDAQ Global Select Market under the symbol
“CTHR.” For more information, please

This press release contains forward-looking statements within the meaning of
Section27A of the Securities Act of 1933, as amended, and Section21E of the
Securities Exchange Act of 1934, as amended. Statements expressing
expectations regarding our future and projections relating to products, sales,
revenues, and earnings are typical of such statements and are made under the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements include, but are not limited to, statements about our plans,
objectives, representations, and contentions and are not historical facts and
typically are identified by use of terms such as “may,” “will,” “should,”
“could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,”
“continue,” and similar words, although some forward-looking statements are
expressed differently.

All forward-looking statements are subject to the risks and uncertainties
inherent in predicting the future. You should be aware that although the
forward-looking statements included herein represent management’s current
judgment and expectations, our actual results may differ materially from those
projected, stated, or implied in these forward-looking statements as a result
of many factors including, but not limited to, our dependence on consumer
acceptance and growth of sales of our products resulting from our strategic
initiatives; dependence on a limited number of customers; our ability to
fulfill orders on a timely basis; the financial condition of our major
customers; dependence on Cree, Inc. as the sole current supplier of the raw
material; our current wholesale customers’ potential perception of us as a
competitor in the finished jewelry business; intense competition in the
worldwide jewelry industry; general economic and market conditions, including
the current economic environment; risks of conducting business in foreign
countries; the pricing of precious metals, which is beyond our control; the
potential impact of seasonality on our business; our ability to protect our
intellectual property; the risk of a failure of our information technology
infrastructure to protect confidential information and prevent security
breaches; possible adverse effects of governmental regulation and oversight;
and the failure to evaluate and integrate strategic opportunities, in addition
to the other risks and uncertainties described in our filings with the
Securities and Exchange Commission, or the SEC, including our Annual Report on
Form 10-K for the fiscal year ended December 31, 2012 and subsequent reports
filed with the SEC. Forward-looking statements speak only as of the date they
are made. We undertake no obligation to update or revise such statements to
reflect new circumstances or unanticipated events as they occur except as
required by the federal securities laws, and you are urged to review and
consider disclosures that we make in the reports that we file with the SEC
that discuss other factors relevant to our business.


Corporate Communications:
Ted Lane, 212-302-5948
Consumer PR:
CRC Communications
Cindy Riccio, 646-205-3573
Investor Relations:
Taglich Brothers, Inc.
Christopher Schreiber, 212-661-6886
Managing Director
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