Rubicon Project Continues to Expand & Deepen Its Senior Management Team

  Rubicon Project Continues to Expand & Deepen Its Senior Management Team

 The Advertising Industry’s Leading Automation Company is Rapidly Growing its
 World-Class Organization By Adding Key Seasoned Executives, Including a CMO
                           and Head of Seller Cloud

Business Wire

LOS ANGELES -- October 29, 2013

Rubicon Project (, which operates the industry’s
largest independent real-time trading platform for digital advertising,
announced today that it has expanded and deepened its senior management team
by hiring and promoting several seasoned executives in the product, marketing
and management areas, including the company’s first Chief Marketing Officer
and Head of Seller Cloud positions.

“These executive hires and promotions continue to demonstrate our conviction
that Rubicon Project has always believed that in order to become a great
company we must first hire and promote great people,” said Greg Raifman,
President of Rubicon Project. “With great people, we can build great products,
and great products attract our valued customers. Today I’m proud to announce
that we recently hired two impressive industry veterans, as well as promoted
two equally successful executives from within our own ranks.”

Julie Ginches, Chief Marketing Officer -- Global marketing veteran Julie
Ginches has joined the company as Chief Marketing Officer. With more than two
decades spent working with the top technology companies in both the
advertising and enterprise industries such as DataXu, Jumptap, FAST and
Automony, Ginches brings proven leadership and innovative customer focused
programs to her new role as the head of Rubicon Project’s strategic marketing

As our first ever Chief Marketing Officer of Rubicon Project, Julie Ginches is
tasked with building the company’s leadership position in advertising
automation technology and will report to Greg Raifman, President of Rubicon
Project. She is responsible for all marketing functions, from leading the
company’s global profile and go-to-market strategy to marketing
communications, demand generation and product marketing. Ginches has 20 years
experience in launching and growing high growth companies.

Ginches joins Rubicon Project from leading Programmatic Marketing Platform
DataXu, where she led the company’s marketing efforts. Prior to DataXu, she
served as VP of Marketing at mobile ad network Jumptap, (recently acquired by
Millenial Media.) Ginches also led marketing groups at Autonomy, FAST
(acquired by Microsoft), Epicon (acquired by Nortel Networks) and Easel

“Over the past 6 years, Rubicon Project has done a excellent job establishing
itself as a global market leader,” said Julie Ginches, CMO at Rubicon Project.
“To date, most of the company’s investments have been in engineering and
technology development. I look forward to building a world-class go-to-market
engine to further advance the company’s reputation in developing the
technological innovations that are transforming the buying and selling of

Kaylie Smith, Head of Seller Cloud --Global product and sales manager Kaylie
Smith has been promoted to Head of Seller Cloud from her previous role as
Managing Director, APAC, where she was responsible for expanding the company’s
presence in Australia, India, South East Asia and Japan, spearheading the
pan-Asian expansion efforts for Rubicon Project. Now as Head of Seller Cloud,
Kaylie will be entrusted with leading Rubicon Project’s Seller Cloud, which
enables over 100,000 advertising brands to purchase impressions through
bidders, ad networks, agencies or the latest technical breakthrough.

“After developing Rubicon Project’s programs and growth in the APAC region,
I’m excited to continue my work with Rubicon Project on a global basis and
take the best practices that we developed in Australia over the pond to North
America,” said Kaylie Smith, Head of Seller Cloud.

Kaylie, who will relocate to the company’s headquarters in Los Angeles and
report directly to Greg Raifman, brings more than 14 years of international
interactive marketing experience to this role. Prior to joining Rubicon
Project in January of 2013, Kaylie served as MD-APAC for RollUp Media, a
content and media start up founded by DoubleClick alumni and also recently
worked with a number of US based technology businesses to develop their APAC
business strategy. Prior to joining RollUp Media, Kaylie served as the Head of
Platforms – JAPAC for Google and the APAC Managing Director for DoubleClick,
heading up their technology business across the region. In her 10+ year tenure
with DoubleClick she also served as VP – Global Accounts in NY and San
Francisco and in various Product Management roles.

Stacey Gomes, SVP, Product -- Stacey Gomes, SVP, Product has been hired and
brings 14 years of enterprise product management experience, including a
decade at Oracle as a Product Manager for the Oracle Financials product. Most
recently, Stacey was head of Professional Services VMS platform at ZeroChaos,
where she was responsible for leading multiple Product Managers and
Engineering teams across the globe to successfully deliver a complex suite of
VMS applications to compete in the Professional Services VMS spend market.
Stacey will be reporting to Frank Addante, the company’s Founder and CEO, who
recently took on the added responsibility of Chief Product Architect to drive
innovation faster at Rubicon Project.

“Rubicon Project is clearly ahead of the curve in creating innovative
solutions and cutting edge technology for the advertising industry,” said
Stacey Gomes, SVP, Product at Rubicon Project. “Now is the time to implement
and standardize many of its best practices for automating the advertising
industry, in the same way that we were able to accomplish at industry leader

Ingrid Lestiyo, SVP, Operations & Strategy -- Buyer Cloud -- Ingrid Lestiyo,
who formerly led product management for the company’s mobile initiative, has
been promoted to the new position of Senior Vice President of Operations and
Strategy--Buyer Cloud, and will report to Josh Wexler, the company’s Head of
Buyer Cloud. Ingrid, an experienced product manager, came to Rubicon Project
via the acquisition of Mobsmith, Inc. in May 2013, where Ingrid was Co-Founder
& CEO. Rubicon Project acquired Mobsmith to expand its offerings in the mobile
advertising market as Mobsmith had developed a mobile ad-serving platform that
offered both an agency side and a publisher side solution and incorporated
serving, targeting, tracking and analytics. Before Mobsmith, Ingrid held
several key senior roles at Yahoo! Inc., including Director, Product
Management for the Yahoo! homepage, International Product Manager of Flickr,
and International Product Strategy -- Corporate International over the course
of more than three years.

Ingrid was also named the winner of a prestigious Silver Stevie Award where
she was recognized in the Female Entrepreneur of the Year category in the 9th
annual Stevie Awards for Women in Business. Ingrid’s entrepreneurialism
clearly impressed judges as Ingrid won in the Female Entrepreneur, Business
Products category for 10 employees or less. You can read more on Ingrid’s
award here.

“While I am thrilled to hand-off our mobile initiative to my trusted
colleagues, I am excited to apply our mobile mandate to the Buyer Cloud and
deliver best of breed solutions to better facilitate the needs of our buyers
of our Advertising Automation Cloud, including advertisers, agencies,
advertising networks and agency trading desks,” said Ingrid Lestiyo, SVP,
Strategy & Operations, Buyer Cloud at Rubicon Project. Our mission at Rubicon
Project has always been to automate the buying and selling of advertising and
I am eager to help in this mission within the Buyer Cloud where we will focus
all of our efforts in providing exceptions product solutions to our trusted

“The recent hirings of Julie and Stacey, alongside the promotions of Ingrid
and Kaylie, will be instrumental in solidifying Rubicon Project’s leadership
in transforming and automating the advertising industry,” adds Raifman.

About the Rubicon Project

Rubicon Project pioneered advertising automation and is now doing for
advertising what companies like NASDAQ did for stock trading. The company’s
advertising automation platform is used by more than 500 of the world’s
premium publishers to transact with over 100,000 advertising brands globally.
A company driven by innovation, Rubicon Project has engineered one of the
largest real-time cloud and Big Data computing systems, processing trillions
of transactions each month within milliseconds. According to comScore Sep
2013, Rubicon Project reaches more than 95 percent of U.S. Internet users per
month and is ranked #1 in reach. The company’s customers include eBay, TIME,
ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People,
Universal and legions of other Fortune 500 companies. Headquartered in Los
Angeles, the Rubicon Project has seven offices across the globe including New
York, San Francisco, Hamburg, Sydney and London.


HORN. for Rubicon Project
Brynn Moynihan, 646-202-9753
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