ISC To Provide The First Fully-Integrated Multi-Media Raceday Experience For
~ High-Definition Video Screens to be Installed at all ISC Tracks Beginning
with Talladega Superspeedway in 2014
~~ Video, Enhanced Wireless Connectivity and Unique At-Track Content Combine
to Deliver an Experience Unlike Any Other in the Industry
DAYTONA BEACH, Fla., Oct. 29, 2013
DAYTONA BEACH, Fla., Oct. 29, 2013 /PRNewswire/ --International Speedway
Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board:
ISCB)("ISC") today unveiled its plan to provide race fans with the sport's
first fully-integrated multi-media race-day experience across all its
motorsports facilities over the next few years.
In addition to the thrilling live on-track racing action, fans will be able to
enjoy rich multi-media content directly on their Sprint smartphones and other
handheld devices, and on new high-definition video screens located throughout
the racetrack. They will also enjoy enhanced connectivity to instantly share
their raceday experience with friends inside and outside the track via
Twitter, Facebook, and other social media platforms.
"With all the wonderful content available at-track, race fans are consuming
our sport much differently today than a decade ago and they are sharing those
experiences with friends across the country," said ISC CEO Lesa France
Kennedy. "We're taking a strategic approach to provide the very best
connectivity and superior multi-media content to further enrich the fan
experience. We want to cater to all of our loyal fans in attendance and we
are committed to making the necessary investments to provide the type of
raceday experience our fans expect from the leader in motorsports
These enhancements, which began in 2013 and will continue in 2014 and 2015,
focus on several key areas:
oDigital High-Definition Video Screens: Beginning with Talladega
Superspeedway in 2014, new large high-definition video boards will be
installed across all ISC tracks. These video boards will be located
throughout each facility to ensure all fans in attendance have a clear
view of the screens to enjoy all the great content that it will deliver.
oUnique At-Track Content: ISC has deployed a fully-integrated multi-media
content strategy to deliver up-to-the-second live in-race and in-car
cameras views, instant race data and other interactive race-day content to
enhance the live on-track action and provide fans with a raceday
experience unlike any other in the industry.
oEnhanced Connectivity: Wi-Fi service will be provided in premium camping
and fan areas, as well as in high-traffic areas. These services were
already installed at Michigan International Speedway and Auto Club
Speedway of Southern California in 2013, and will be rolled out to other
venues in the ISC family in 2014 and 2015. In addition, ISC is working
with American Tower Corporation to provide improved cellular coverage to
include 4G connectivity for fans during race weekends. These systems have
already been installed at Daytona International Speedway, Kansas Speedway
and Chicagoland Speedway, and will be rolled out in Phoenix International
Raceway, Talladega Superspeedway and Auto Club Speedway in 2014 and the
remaining ISC facilities in 2015.
In total, ISC and its partners have committed over $50 million to complete
these enhancements through 2015. The investment by the Company is included in
the five-year (FY2013 – FY2017) $600 million capital allocation plan endorsed
by its Board of Directors in June 2013.
DAYTONA Rising, the $400 million renovation of the frontstretch grandstands of
the "World Center of Racing," will feature additional technology enhancements
and amenities that will further raise the industry standard for the benefit of
race fans. Those elements will be developed closer toward the end of
construction to ensure the most up-to-date innovations are installed prior to
the project's completion in 2016.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as well
as numerous other motorsports-related activities. The Company owns and/or
operates 13 of the nation's major motorsports entertainment facilities,
including Daytona International Speedway® in Florida (home of the DAYTONA
500®); Talladega Superspeedway® in Alabama; Michigan International Speedway®
located outside Detroit; Richmond International Raceway® in Virginia; Auto
Club Speedway of Southern California^SM near Los Angeles; Kansas Speedway® in
Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland
Speedway® and Route 66 Raceway^SM near Chicago, Illinois; Homestead-Miami
Speedway^SM in Florida; Martinsville Speedway® in Virginia; Darlington
Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing Network, the nation's largest
independent sports radio network and Americrown Service Corporation^SM, a
subsidiary that provides catering services, food and beverage concessions, and
produces and markets motorsports-related merchandise. In addition, the
Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.
For more information, visit the Company's Web site at
SOURCE International Speedway Corporation
Contact: Charles N. Talbert, Senior Director, Investor and Corporate
Communications, (386) 681-4281
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