VivaKi Global CEO Visits Tencent; Expresses Confidence in the Course of
China's Digital Marketing
BEIJING, Oct. 29, 2013
BEIJING, Oct. 29, 2013 /PRNewswire/ -- On the morning of October 24, Frank
Voris, the global CEO of VivaKi -- part of the Publicis Groupe, a global
leader in digital advertising solutions -- visited Tencent along with his
senior management team and expressed his willingness to cooperate closely with
Tencent in the area of digital marketing. SY Lau, senior executive vice
president of Tencent and president of its online media group, along with his
senior management team, warmly received the VivaKi team, and took the
opportunity to share and exchange points of view on China's evolving digital
marketing landscape. Tencent is the only Internet company in China the VivaKi
global management team visited on this trip.
In July, Omnicom Group Inc. (NYSE: OMC) and Publicis Groupe SA (Euronext
Paris: FR0000130577) announced a definitive agreement for a merger of equals,
creating the world's largest advertising communication group. As an
indispensable part of Publicis Groupe, VivaKi has a strong influence on global
ad spending and media investment.
As China's largest online life platform, Tencent not only plays a key role in
facilitating the online life of China's netizens, but also acts as a quality
media channel bridging communication between brands and consumers. Thanks to
its huge accumulated user base as well as commercial value, Tencent is now
regarded as an effective window for understanding China's changing digital
media landscape and developmental trends. Due to the size and influence of
both VivaKi and Tencent, the meeting between them carries significance for
"Mobility and other digital trends brought by the technology revolution are
reconstructing the DNA of the entire advertising industry, and this journey of
transformation has just begun," SY Lau said. He added that rather than a new
tool kit and new media mix, digital media should be considered marketing's new
state of mind. He called for the traditional marketing state of mind to adapt
to embrace the new world. This was echoed by Frank Voris, who believes it is
essential for media and ad agencies, adhering to their customers' brand
identity, to pinpoint the right target audience in a highly efficient manner
while taking into account the user's channel of communication, such as mobile
The latest data from the China Internet Network Information Center (CCNIC)
shows that the percentage of China's mobile Internet users hit an all time
high of 78.5% of the population in June, surpassing that of PC Internet users.
This leaves no doubt that China has entered the mobile era. Tencent is
prepared in every way to address the new market opportunity. In the area of
mobile, Tencent WeChat, a hugely popular Chinese messaging app with over 400
million users, launched a payment feature to facilitate both online and
offline communication between advertisers and consumers, providing more
possibilities for O2O marketing. In the areas of big data and content
marketing, Tencent launched the Ad Exchange advertising trading platform and a
demand-side platform (DSP) called Tango to provide quick, accurate ad
placement leveraging the power of big data; and Tencent Video is investing
significant time and resources to introduce the best-quality TV dramas as well
as producing original programs to provide the ideal channel for advertisers to
implement highly sophisticated content marketing.
One excellent example was Olympic Parents, Tencent's 2012 program sponsored by
P&G, one of VivaKi's key customers, which focused on the moving stories told
by the gold medalists, athletes, their parents, and their experiences during
the Games. P&G gained maximized returns thanks to Tencent's marketing solution
integrating the mobile integrated information platform plus interactive
products plus social dissemination. This campaign has been regarded as one of
the industry's most successful case studies, and one that fully demonstrates
the influence of Tencent's integrated multiple platforms.
"We see more opportunities than challenges in this evolving digital marketing
landscape," SY Lau said, and added that Tencent is willing to explore changes
and address new situations to realize the full hidden value of its digital
media platform for advertisers and for industry influencers like VivaKi.
Tencent uses technology to enrich the lives of Internet users. Every day,
hundreds of millions of people communicate, share experiences, consume
information, seek entertainment, and shop online through our integrated
platforms. Our diversified services include QQ, Weixin and WeChat for
communications; Qzone for social networking; QQ Game Platform for online
games; QQ.com for information; as well as our eCommerce open platform. Our
company was founded in Shenzhen in 1998 and went public on the Hong Kong Stock
Exchange in 2004. We seek to evolve with the Internet by investing in
innovation, providing a hospitable environment for our partners, and staying
close to our users.
For more information, please visit www.tencent.com/ir.
Contact: Melody, +86 (21) 62896636, email@example.com
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