Orville Redenbacher’s® Introduces Gourmet® Naturals Microwave Popcorn
Four new guilt-free offerings feature simple, delicious flavors with half the
fat of Orville Redenbacher’s butter-flavored microwave popcorn
OMAHA, Neb. -- October 29, 2013
Orville Redenbacher’s^® Gourmet^® Popcorn, a brand of ConAgra Foods, Inc.
(NYSE: CAG), has the perfect new fall offering for snackers or party hosts in
search of a delicious but guilt-free option – Gourmet Naturals microwave
popcorn. Available in Orville Redenbacher’s convenient Pop Up Bowl^®, Gourmet
Naturals pop up light and fluffy and come in four taste–tantalizing flavors,
each with half the fat of regular microwave butter popcorn^*. You can please
your taste buds with bold flavors such as roasted red pepper or garlic butter,
or enjoy the simple but satisfying tastes of sea salt and butter in this 100%
whole grain snack.
“A great tasting snack shouldn’t leave you feeling guilty,” said Daniel
Marple, Vice President and General Manager for Orville Redenbacher’s popcorn.
“Our new Gourmet Naturals microwave popcorn line is the perfect combination of
a satisfying taste with a snack that’s smarter for you.”
The four new Gourmet Naturals varieties include:
Classic Butter and Sea Salt: Rich, buttery goodness and sea salt mix perfectly
to bring you an irresistible taste.
Garlic Butter and Sea Salt: Ready to spice things up? A dash of garlic gives
this gourmet flavor some real zing.
Zesty Pepper Butter: The combination of roasted red peppers, a touch of
seasonings & sea salt add a zesty kick for a savory, original twist.
Simply Salted: We add just a pinch of salt to bring out the all–natural,
gourmet flavor. It's simple perfection!
There’s more to like about Gourmet Naturals than just the flavor. Gourmet
Naturals is a 100% whole grain, gluten-free snack. Each serving has 0 grams of
trans fats and 50% less fat than regular butter microwave popcorn.
Orville Redenbacher’s Gourmet Naturals come in Orville Redenbacher’s microwave
Pop Up Bowl, making them easy to share with family and friends. Gourmet
Naturals are now available at grocery stores and mass retailers nationwide for
a suggested retail price of $2.99 (3 Pop Up Bowls per package). For more
information on Gourmet Naturals and the rest of Orville Redenbacher’s
microwave, ready-to-eat and kernel popcorn, visit www.orville.com. You can
also follow Orville Redenbacher’s on Facebook, Twitter (@orvillepopcorn) and
*As popped, 1 cup of Orville Redenbacher’s Gourmet Naturals microwave popcorn
provides 1g of total fat. As popped, Orville Redenbacher’s Butter microwave
popcorn provides 2g of total fat.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged
food companies with branded and private branded food found in 99 percent of
America’s households, as well as a strong commercial foods business serving
restaurants and foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew
National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter
Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands,
along with food sold by ConAgra Foods under private brand labels, in grocery,
convenience, mass merchandise, club and drug stores. Additionally, ConAgra
Foods supplies frozen potato and sweet potato products as well as other
vegetable, spice, bakery and grain products to commercial and foodservice
customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe
website that provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
Dan Skinner, (630) 857-1508
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