IMAX Expands In-Home Initiative; Partners With TCL To Develop Broader Premium Home Theatre Offering

IMAX Expands In-Home Initiative; Partners With TCL To Develop Broader Premium 
Home Theatre Offering 
Agreement follows Company's launch of ultra-high-end IMAX® Private Theatre 
and partnership with PRIMA to deliver current theatrical releases enhanced by 
HONG KONG and LOS ANGELES, Oct. 29, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX, 
TSX: IMX) and TCL Multimedia Technology Holdings Limited (HKSE stock code: 
01070), one of the world's leading consumer electronics companies, today 
announced a joint venture agreement to design, develop and manufacture a 
premium home theatre system that will deliver a best-in-class home 
entertainment experience. The companies expect to launch the new system in 
China and select other global markets in 2015. 
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The new 4K fully integrated home theatre system will provide a more accessible 
and versatile solution that complements the IMAX Private Theatre, IMAX's 
recent entry into the ultra-high-end market. The new system will incorporate 
components of IMAX's best-in-class projection and sound technology adapted for 
a broader home environment. Customers will also be able to access current 
theatrical releases that have been digitally re-mastered into the IMAX format, 
and will receive unrivaled maintenance and service. 
"Our recent introduction of the cinema-grade IMAX Private Theatre, the 
partnership with PRIMA and, now, our joint venture with TCL, are all part of 
our carefully designed effort to expand the IMAX brand to additional 
platforms. While we are very excited about these opportunities, we remain 
firmly committed to our critical, long-term relationships with our commercial 
exhibition and studio partners, and to the success of the cinema industry in 
general," said IMAX CEO Richard L. Gelfond. "As one of the fastest-growing and 
most innovative players in the global entertainment technology marketplace, 
with a strong expertise in display and manufacturing, TCL is an ideal partner 
to help us change the way people around the world experience their favorite 
content in the home environment." 
"As content viewing in the home is constantly improving, we wanted to stake 
out an entirely new position in the premium home theatre market," said TCL 
Chairman Mr. Li Dongsheng, "There is no company better-equipped and more 
knowledgeable than IMAX to deliver that premium experience. Together, we plan 
to leverage the complementary assets of our companies to create a 
high-quality, end-to-end home theatre solution." 
The parties' 50/50 joint venture will initially operate in Hong Kong and 
Mainland China and include research and development, sales, marketing and 
manufacturing, and feature IMAX-enhanced, current theatrical content delivered 
to the home through PRIMA Cinemas' secure transmission system. The parties are 
also in discussions with local content providers regarding a variety of 
options in and around Greater China. The joint venture's board will consist of 
representatives from both companies, with IMAX Chief Business Development 
Officer Robert D. Lister serving as chairman. 
About TCL & TCL Multimedia TCL Corporation (TCL) is one of the largest 
consumer electronics groups in the world. The Group's global production and 
sales network spans over 80 countries and regions, selling TCL TVs, mobile 
phones and household appliances, along with Thomson TVs in Europe and Alcatel 
mobile phones. 
With 40 sales offices around the world and around 70,000 employees, TCL 
operates 18 R&D centers, with more than ten centers in Asia, North America and 
Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. 
In 2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 
million LCD TV sets and 43.6 million handsets sold globally. The TCL brand was 
worth US$10.5 billion as of September 2013, and according to DisplaySearch, 
the Group's global LCD TV market share increased from 5.8% in Q4 2012 to 6.7% 
in H1 2013, ranking among the world's top 3. 
The Group has four listed companies – TCL Corporation (SZ.000100), TCL 
Multimedia (HK.01070) and TCL Communication (HK.02618) and Tonly Electronics 
(HK.01249) – and four business units: TCL Multimedia Holdings, TCL 
Communication Holdings, China Star Optoelectronics, and TCL Home Appliances. 
For more information, please visit TCL's websites: and 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Sept. 30, 2013, there were 785 
IMAX theatres (653 commercial multiplexes, 19 commercial destinations and 113 
institutions) in 55 countries. 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D 
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of 
IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook 
(, Twitter ( and YouTube 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information, contact: 
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|IMAX Corporation – New York                                                                         |
|Media:                                                                                                            |     
|IMAX Corporation - New York                                                                                       
|Teri Loxam                                                                                                |
|Ann Sommerlath                                                                                                    |     
|212-821-0155                                                                                                      |212-821-0110                                                                                              |
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|Entertainment Media:                                                                                              |     
|Principal Communications Group - Los Angeles                                                                      
|Business Media:                                                                                           |
|Melissa Zukerman/Paul Pflug                                                                                       |     
|Sloane & Company – New York                                                                         |
|      |Whit Clay                                                                                     
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|                                                                                                                  |212-446-1864                                                                                              |
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SOURCE  IMAX Corporation 
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CO: IMAX Corporation
ST: California
-0- Oct/29/2013 12:11 GMT
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