Macy’s Hosts New “Buy 1 & We’ll Give 1” Coat Program

  Macy’s Hosts New “Buy 1 & We’ll Give 1” Coat Program

Retailer to partner with Clothes4Souls™ from October 29 through November 2 to
                     donate up to 30,000 coats nationwide

Business Wire

NEW YORK -- October 28, 2013

Today, Macy’s announced a new commitment to giving back this winter through
its “Buy 1 & We’ll Give 1” effort. From Oct. 29 through Nov. 2, Macy’s will
donate one coat, up to 30,000 coats, to anti-poverty organization
Clothes4Souls™, for every coat purchased in the men’s, women’s, juniors’ and
children’s outerwear departments in Macy’s stores and on Through
this program, Macy’s customers can experience the joy of giving while also
saving - as the retailer will offer 25 percent off a large selection of men’s,
women’s and children’s coats for the duration of the campaign.

Macy's partners with Clothes4Souls for the retailer's "Buy 1 & We'll Give 1"
program running Oct. 29 ...

Macy's partners with Clothes4Souls for the retailer's "Buy 1 & We'll Give 1"
program running Oct. 29 through Nov. 2. (Photo: Business Wire)

“Giving back is part of Macy’s culture, especially during the holiday season,”
said Holly Thomas, Macy’s vice president of national media relations and cause
marketing. “Our partnership with Clothes4Souls is a unique new opportunity to
match our customers’ purchases with a product donation and will help men,
women and children stay warm and healthy this winter. We know Macy’s customers
and associates will be excited about the opportunity to give back in this very
meaningful way and to help us continue to build stronger, more vibrant
communities through charitable efforts.”

“Thanks to the caring generosity of one of our nation’s most revered brand
names, tens of thousands of people in need are going to receive the winter
coats they so desperately need,” said Soles4Souls spokesman Steven Silvers.
“Macy’s shows its commitment to the communities it serves everyday, and in
partnering with Clothes4Souls this holiday season, it is also reminding those
communities that together we can all make a difference in the fight against

Clothes4Souls is a division of Soles4Souls Inc., an international
not-for-profit dedicated to fighting poverty and suffering through the
distribution of clothing that it collects from manufacturers, designers,
retailers and individuals. Clothes4Souls has distributed millions of articles
of clothing in towns and cities through the United States in partnership with
hundreds of local service and relief agencies. Coats donated as part of Macy’s
“Buy 1 & We’ll Give 1” program will average in retail price from $40 to $100
each and will benefit local communities across the country as they will be
distributed based on the location where the original coat is purchased. For
every coat purchased in a local market, Macy’s will donate one coat back to
that same community.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the United States and more than 100 international destinations
through its leading online store at Via its stores, e-commerce
site, mobile and social platforms, Macy’s offers distinctive assortments
including the most desired family of exclusive and fashion brands for him, her
and home. Macy’s is known for such epic events as Macy’s 4th of July
Fireworks^® and the Macy’s Thanksgiving Day Parade^®, as well as spectacular
fashion shows, culinary events, flower shows and celebrity appearances. Macy’s
flagship stores -- including Herald Square in New York City, Union Square in
San Francisco, State Street in Chicago, Dadeland in Miami and South Coast
Plaza in southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year tradition, and
with the collective support of customers, employees and Macy’s Foundation,
Macy’s helps strengthen communities by supporting local and national charities
giving more than $70 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at

About Clothes4Soles
Clothes4Souls, a division of Soles4Souls is a global not-for-profit
institution dedicated to fighting the devastating impact and perpetuation of
poverty. The organization advances its anti-poverty mission by collecting new
and used clothing from individuals, schools, faith based institutions, civic
organizations and corporate partners, then distributing those clothes both via
direct donations to people in need and by provisioning qualified
micro-enterprise programs designed to create jobs in poor and disadvantaged
communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the
highest standards of operating and governance. Please visit for more information.

Photos/Multimedia Gallery Available:



Macy’s Media Relations
Julie Strider, 646-429-5213
Alison Kmiotek, 646-429-7449
Rebecca Cicione, 615-391-5723
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