Future Industry Outlook, Prestigious Awards Conclude Successful

 
Future Industry Outlook, Prestigious Awards Conclude Successful CASBAA 2013 
Hong Kong, Oct 28, 2013 - (ACN Newswire) - The future of the TV industry took
centre stage at the third and final day of CASBAA 2013. IT luminaries joined
industry leaders to examine the merits and challenges of new technology
innovation, while discussing the industry's future roadmap. 
"The final day of the CASBAA Convention 2013 provided some compelling
discussions about the future of TV in the Asia Pacific," said Marcel
Fenez, Chairman, CASBAA. "OTT services, the continuing threat of piracy,
the evolution of technology and the changing habits of the next generation of
consumers are all playing a role in steering the direction of the broadcasting
industry." 
The discussion began with a hard look at how companies can monetise OTT. Buddy
Marini, Managing Director, Hulu Japan asserted that local content is crucial
for success. "The big push is to make more local content," he
observed. Generation C, described by Anthony Zameczkowski, Head of Music,
YouTube APAC as those who have grown up with the Internet and generally love
to create, collaborate and connect with society, will play a large part of
future TV success. 
While acknowledging YouTube's impact, Jeremy Carr, VP, Digital &
Syndication, Turner International Asia Pacific said many traditional
broadcasters no longer view YouTube as a threat. "We have to try anything
available, and understand our audience, our content and market dynamics,"
he added. However, Brian Lau, VP, Content & Communication, FOX
International Channels noted that the vast amount of illegal content on
YouTube and elsewhere online has made it difficult to monetise original
content. Lau also added that the audience needs to be educated to value
content. 
The emphasis on premium content was echoed by Charlie Muirhead, CEO &
Founder of Rightster, who said the Internet had given rise to "global
niche markets". "Furthermore," he said, "high premium
content will keep those niche audiences engaged." 
For Tony McGinn, Executive Chairman, MCM Entertainment Group; CEO, Movideo,
the future of TV is not YouTube. "Our ultimate job is to pull content
back from YouTube," added Angelos Frangopoulos, CEO, Australian News
Channel. When queried whether young audiences had no loyalty to TV channels,
participants disagreed. "The young audience worships brands," said
Geraldine Pamphile, VP, International Media Distribution & Global
Merchandising Group, NBA Asia, adding that industry players need to produce
content that is "truly premium." 
DTH operators agreed. "We use better content to compete, and what we are
beating is zero prices," said Guntur S. Siboro, President Director, Aora
TV. "It's about quality content; if we can provide affordable
platforms, people will pay for quality," said Glen Tindall, VP, Sales,
Asia-Pacific, SES, who cited Germany as a good example. 
But the Convention also looked at a demographic that has grown up not paying
for content. On a panel devoted to "the millennials", Ben Reneker,
Associate Director, SNL Kagan, identified broadband internet connectivity as
the generation's number one communication method.  Christine Fellowes,
MD, Asia Pacific, Universal Networks International said the pay TV industry
needs to "cater to the needs of young consumers who ask for mobility and
flexibility." Ashely Jordan, CEO, Fashion One emphasized the importance
of convenience, content, and channel brand in converting viewers to become
subscribers to premium content. 
Tan Tong Hai, CEO, StarHub argued that the future will be tough for TV,
especially with so many "destructive new players" in the market.
"We do not know how to handle the piracy issue. Change is also so fast
that it is better to hold hands and partner." Derek Chang, MD Asia
Pacific, Scripps Networks called for a strong legal system while Jonas
Engwall, CEO, RTL CBS Asia Entertainment Network remarked that "we have
to change with the technology." He added that premium content can be used
to fight piracy. Arjan Hoekstra, President and MD, Discovery Networks Asia
Pacific, struck a positive note, saying "All of us are strong believers
in Pay TV. We are optimistic and enthusiastic about the future of the
industry." 
The Convention ended on a celebratory note when two prestigious awards were
presented to noteworthy industry personalities. The Asia-Pacific Child Rights
Award 2013, presented by CASBAA, ABU and UNICEF for the best television
programming focused on children's rights produced in the Asia Pacific
region, was awarded to Philippines-based GMA Network. Their hard-hitting child
malnutrition documentary Reel Time: Bone Dry was praised by jurors for
addressing the issue of hunger successfully. Steve Marcopoto, outgoing
President and MD, Turner International Asia Pacific Limited received the
Lifetime Achievement Award and the Chairman's Award. Both awards
recognised his leadership in promoting the multichannel TV industry in the
region and his long term involvement as a Board Member of CASBAA. 
Supporting the CASBAA Convention this year are Leading Sponsor Create Hong
Kong of the HKSAR Government, Presenting Gala Sponsor Turner International
Asia Pacific and sponsors Accedo, active TV, Akamai, AMC/Sundance Channel
Global, APT Satellite, Asia Broadcast Satellite, AsiaSat, Bloomberg
Television, Brightcove Inc., CCTV News Content, Channel NewsAsia, Discovery
Networks Asia Pacific, Disney, Dolby Laboratories, Elemental Technologies,
Ericsson, euronews, Eutelsat, FIGHT SPORTS Network, France 24, GlobeCast,
Intelsat, Invest Hong Kong, Irdeto, ITV Choice, Lightning International,
MEASAT Global Berhad, MEZZO, Movideo, now TV, Paul, Weiss, Rifkind, Wharton
& Garrison, Playboy Plus Entertainment Inc., PwC, Scripps Networks, SES,
SKY Perfect JSAT Corporation, Sony Pictures Television Networks, TBN Asia,
Time Warner, TRACE, TrueVisions, TV5MONDE, Verimatrix, Viacom International
Media Networks, Vivicast Media and WarnerTV. 
For more information, please visit www.casbaaconvention.com. 
About CASBAA 
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across geographic markets
throughout the Asia-Pacific. CASBAA and its members reach nearly 470 million
connections within a regional footprint ranging from China to Australasia,
Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel
TV and video content via industry information, networking exchanges and events
while promoting global best practices. To view the full list of CASBAA
members, and more information, please visit www.casbaa.com . 
CASBAA 
Desmond Chung
Associate Director, PR & Communications
Tel: +852-3929-1712
Email: desmond@casbaa.com 
Copyright 2013 ACN Newswire. All rights reserved. 
Provider ID: 00014647
 
 
Press spacebar to pause and continue. Press esc to stop.