Rakuten LinkShare’s Strong Third Quarter Results Signal Continued Growth in Global Performance Marketing and Affiliate M

  Rakuten LinkShare’s Strong Third Quarter Results Signal Continued Growth in
  Global Performance Marketing and Affiliate M-Commerce

Business Wire

NEW YORK -- October 28, 2013

Rakuten LinkShare today announced strong third quarter results in its global
performance marketing network. Along with double-digit growth, the affiliate
network reported a significant increase in the percentage of sales transacted
on mobile devices.

Highlights of the quarter include:

  *An increase in same store sales in the U.S. by 22 percent year-over-year
  *An increase in same store sales in the U.K. by 34 percent YOY.
  *New advertisers joining the global affiliate network include: Big Fish
    Games, Eastern Mountain Sports, Nike, and Orvis in the U.S. Birchbox in
    the U.K.; Forever 21 in Canada, and Forzieri and Design Crowd in

“We joined the Rakuten LinkShare network for its global reach as well as its
commitment to supporting our campaigns across various platforms,” said Jeff
Hoefer, marketing manager, Big Fish Games. “Working closely with our account
managers, we’ve been able to grow our online presence, form closer ties to
publishers, and drive additional sales through the affiliate channel.”

Rakuten LinkShare also reported Q3 mobile orders were up 146 percent YOY. More
specifically, tablet orders increased 120 percent and mobile orders increased
230 percent YOY. The strongest growth categories for mobile were department
stores with order share up 95 percent YOY, apparel with mobile order share up
54 percent YOY, and high-end luxury with mobile order share up 31 percent YOY.

“We’re proud of the accomplishments we’ve been able to achieve this quarter
and will continue to grow our network and strengthen our portfolio of
performance marketing technology tools and services,” said Yaz Iida, chief
executive officer, Rakuten LinkShare. “As we enter the busy holiday season,
Rakuten LinkShare is well positioned to drive successful campaigns on laptops
and mobile devices for our global community of advertisers and publishers.”

About Rakuten LinkShare Corporation

Rakuten LinkShare Corporation provides online retailers and other businesses
with expert online marketing services and solutions. Rakuten LinkShare’s cost
per action (CPA) affiliate network, search marketing services, lead generation
campaigns and retargeting solutions can acquire new customers, increase
revenue and drive overall results while achieving target return on ad spend.
Rakuten LinkShare clients are Fortune 500 and other prominent companies doing
business online, including J.C. Penney, 1-800-Flowers.com, American Express,
Avon Products, and The Body Shop. The company was founded in 1996 and is
headquartered in New York City, with offices in San Francisco, Chicago, Tampa,
London, Tokyo, São Paulo, and Sydney. For more information, please

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing, logistics and professional
sports. Selected by Forbes as 7th among the World’s Most Innovative Companies
of 2012, Rakuten is expanding globally and currently has operations throughout
Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is
headquartered in Tokyo, with over 10,000 employees worldwide. For more
information, visit http://global.rakuten.com/corp/.


Rakuten LinkShare
Lisa Mollura, 646-943-8221
Blanc & Otus
Kathy Keating, 617-460-2702
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