Publishers Clearing House Launches "The Give Back" Third-Annual Charity Event on Facebook

Publishers Clearing House Launches "The Give Back" Third-Annual Charity Event 
on Facebook 
PCH Facebook Fans Vote to Decide How More Than $100,000 Will Be
Awarded to Three Charities 
PORT WASHINGTON, NY -- (Marketwired) -- 10/28/13 --  Publishers
Clearing House (PCH), widely known as a leader in multi-channel
direct marketing and a provider of digital play and win
entertainment, today announced the launch of its third-annual
charitable giving program called The Give Back
(http://bit.ly/2013PCHGiveBack). First launched in 2011, The Give
Back is a social media-based philanthropic event featured on Facebook
where the fans are put in control. From October 28 through November
25, fans of the PCH Fan Page on Facebook will have the opportunity to
vote once a day for one of three charitable organizations: St. Jude
Children's Research Hospital, the USO (United Service Organizations)
or the ASPCA(R) (The American Society for the Prevention of Cruelty
to Animals(R)). At the end of the four-week campaign, more than
$100,000 will be awarded: $50,000 to the charity with the most votes;
$35,000 to the second-place charity; and $25,000 to the third-place
charity.  
"Our founders established a heritage of charitable giving that
continues 60 years after the company was established. Nearly half of
our profits go to charities each year," said Deborah Holland,
executive vice president of PCH. "The Give Back is a perfect way for
us to extend that legacy, to engage our community, and to raise
awareness for three important causes. Our customers and entrants
enjoy interacting with the PCH brand on Facebook, and this program
gives our community the ability to make an impactful decision in an
entertaining way." 
Fans will not only be able to support their favorite charities, but
will also have the opportunity to win cash themselves. Each vote for
a charity is an entry into both a SuperPrize(R) and the Give Back
Exclusive Prize, in which three $5,000 prizes will be awarded.  
Details on the three charities that PCH has chosen to be a part of
The Give Back 2013: 
St. Jude Children's Research Hospital - St. Jude Children's Research
Hospital's lifesaving mission is to advance cures and means of
prevention for children battling cancer and other pediatric
catastrophic diseases through researc
h and treatment. Thanks to
donations, and consistent with the vision of St. Jude founder Danny
Thomas, who believed that "no child should die in the dawn of life,"
every child is provided treatment regardless of race, religion, or
ability to pay. 
USO (United Service Organizations) - The USO is a nonprofit,
nonpolitical organization that provides programs, services, and live
entertainment to United States troops and their families. For the
last 70 years, the USO and its supporters have worked to fulfill its
mission of lifting the spirits of America's troops and their families
and expressing gratitude for their dedication and sacrifice. 
The ASPCA(R) (The American Society for the Prevention of Cruelty to
Animals(R)) - Founded in 1866, the ASPCA(R) was the first animal
welfare organization established in North America and works to
provide effective means for the prevention of cruelty to animals. The
ASPCA is a national leader in the areas of anti-cruelty, community
outreach, and animal health services. 
After the voting period ends on November 25th, votes will be tallied
and the charity winners will be revealed on the PCH fan page. The
Prize Patrol will then embark on The Give Back charity tour to
deliver big checks to each of the charities.  
"Our job is to help make dreams come true, and we work hard to do
this every single day," said Prize Patrol Elite member Danielle Lam.
"We are truly privileged to be able to do this for organizations who
make a difference by helping those in need. But we also know how much
our fans love to win, so we're happy to be awarding three voter
prizes of $5,000 a piece!" 
Two million Americans are expected to interact with The Give Back.
Fans will be able to "share" The Give Back charity information to
their own friend network, with reach expected to extend to more than
1 million additional Facebook users.  
Fans can vote and enter the cash sweepstakes once a day on the PCH
Fan Page. 
About The PCH Games Network
 The PCH Network consists of ten online
properties: PCH.com, PCHGames.com, PCHLotto.com, PCHSearchandWin.com,
Candystand.com, PCHgamesnetwork.com, PCHOnlineSurveys.com,
PCHSlots.com, PCHsaveandwin.com and PCHfrontpage.com. PCH.com is the
web destination for Publishers Clearing House, a leading provider of
digital "play and win" entertainment and multi-channel direct
marketer of value-based consumer products and magazines. The company
calls attention to its products by providing site visitors with a
chance to win valuable sweepstakes prizes and "instant win" cash and
gift card prizes. With more than 3.5 million new registrants per
year, more than 14 million unique visitors per month and a database
of more than 10 million customers, the PCH Games Network continues to
be a viable opportunity for advertisers to reach a diverse group of
men and women online. For more information about the PCH Games
Network, visit www.pchonline.com.  
Michael Volpatt
415-994-8864
michael@larkinvolpatt.com 
 
 
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