Y&R Sponsors Boot Camp for Digital Start-Ups

Y&R Sponsors Boot Camp for Digital Start-Ups 
Half-Day Conference Produced by Y&R Sparkplug's GrownUpMarketing to
Equip Start-Ups With Ammunition to Succeed 
NEW YORK, NY -- (Marketwired) -- 10/28/13 --  Y&R (Y&R Advertising
and VML) announced today that on Tuesday, October 29, it will sponsor
a Boot Camp for Digital Start-Ups, a half-day conference via its
Sparkplug (innovation incubator) program, with some of the best minds
in the industry. Produced by Sparkplug's GrownUpMarketing (GUM), the
afternoon will aim to equip start-ups with the information and tools
they need to build and grow their companies. 
Technology start-ups are often founded by providing answers to
business problems. But, who do the people running these start-ups go
to when they're the ones asking the questions? That's the challenge
the founders of GrownUpMarketing are hoping to help solve with Y&R's
Boot Camp for Digital Start-Ups. 
"We're a 90-year-old start-up and we love embracing a company that is
90-days-old," said David Sable, Global CEO of Y&R. "At Y&R, there is
a real dedication to taking on start-up companies and culture. We
have a broad innovation agenda, and our Sparkplug program is one way
we're pushing it forward. Our clients know they need to find creative
and innovative ideas, but they also want to find a way to partner
with these really great entrepreneurs, technologists, and developers.
The Boot Camp will help bridge that gap." 
Issues and topics that start-ups face most often, such as, finding
more funding, hiring the right people, working with agencies and
their clients, getting noticed without going broke and going from a
start-up to a "real" business will form the crux of the October 29
conference in New York. 
"We basically work with digital start-ups and we help them tell their
story to advertisers, agencies and brands," said Shelly Lipton, who
co-founded GUM with Jerry Shereshewsky in 2010. "So this boot camp is
really an extension of that. A lot of these start-ups are founded by
developers who are smart and have really good instincts. They know
there's a lot they don't know, and they know they need to look to
trusted advisors for direction and support." 
Panelists among the all-star line-up will include Jack Haber, VP
Global Advertising & Digital for Colgate Pa
lmolive, Marc Fischman,
CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company and Jeff
Pulver, Co-Founder, Zula and VoIP provider Vonage. 
The Sparkplug is a Y&R program that was founded in 2011, which offers
office space to interesting start-ups and idea generators that have
some track record and lots more promise. In return, Y&R gets access
to new ways of thinking, an introduction to innovative technologies,
opportunities to forge productive new partnerships -- all of which
gives its clients the critical innovation to engaging consumers and
delivering results. 
Y&R currently has 10 offices that host Sparkplug programs, 15
companies involved around the world, and it continues to expand. 
For more information visit:
http://bootcampfordigitalstartups.eventbrite.com/  
Sessions 
Getting Funded Beyond Friends And Family (1:20 - 2:10pm)  
Draw insights from the funders and the funded on the do's and don'ts
to raising money.  
Moderator: Vanessa Colella, Managing Director, Global Venturing at
Citi
 Chris Fralic, Partner, First Round Capital
 Joanne Wilson, Angel
Investor, Blogger
 Sharam Fouladgar-Mercer, CEO/Co-founder, AirPR
(recently funded)
 Missy Godfrey, CEO, SocialFlow (recently funded) 
Hiring Top Guns (2:20 - 3:10pm) 
Learn when to pull the trigger on hiring, how to work with recruiters
and what it takes to attract the best talent.  
Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz 
Allison Hemming, CEO, The Hired Guns 
 Lynne Seid, Partner, Heidrick
& Struggles
 Adam Chandler, Senior Vice President, Jumptap
 Melissa
Goidel, Chief Revenue Officer, Refinery29 
Working With Agencies And Their Clients (3:30 - 4:20pm)  
Understand why revenue generation and building long-term
relationships requires a well-orchestrated attack from both sides.  
Moderator: Brian Perkins, Founding Partner, Brian Perkins Ventures 
Bant Breen, Founder/CEO, Qnary 
 Jack Haber, VP Global Advertising &
Digital, Colgate Palmolive
 Dawn Winchester, EVP/Chief Marketing
Service Officer, RG/A
 Carl Fremont, Global Chief Digital Officer,
MEC  
Getting Noticed Without Going Broke (4:30 - 5:20pm)  
Learn the art & science of speaking engagements, sponsorships and
marketing yourselves.  
Moderator: Shelly Lipton, Partner, GrownUpMarketing
 Lisa LaCour, VP
Global Marketing, Outbrain
 Marc Fischman: CEO/Co-Founder,
Hyperactivate
 Renee Edelman, SVP, Edelman Public Relations
 Luanne
Calvert, CMO, Virgin America 
Crossing The Chasm: From Start-up To Becoming 'Real' (5:30 - 6:20pm)  
Get insights from companies that made it across. Learn what to
abandon and what to keep from your start-up days.  
Moderator: Scott Kurnit, CEO/Founder, Keep Holdings
 Jeff Pulver,
Co-Founder, Zula and VoIP provider Vonage
 Yair Goldfinger,
Co-Founder/CEO, AppCard
 Sharon Feder, COO, Mashable 
 Lance Maerov,
SVP Corporate Development, WPP 
About Y&R  
Y&R is one of the leading global marketing communications companies.
It is made up of the iconic Y&R Advertising agency; VML, one of the
leading global digital agencies, and iconmobile, a premier mobile
marketing company. Y&R's founder, Raymond Rubicam, believed that the
company's mission was to Resist the Usual on behalf of our clients.
Today, that is kept alive by melding top-flight creativity with
innovation to create new consumer experiences. Y&R's largest agency,
Y&R Advertising, has 187 offices in 91 countries around the world,
with clients that include, Campbell's Soup Company,
Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover,
and Telefonica, among many others.   
Press Contact: 
Jordana Altman
Y&R
jordana.altman@yr.com
212.210.3715 
 
 
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